LES SO N 3 PART 2

LO C AL AN D G L O B A L
C OMMUNI C AT IO N
IN MULTICULTURAL
SETTING
P URP OSIVE COM MUNI CATION
 2
L o c al an d G l o b al C o m m u n i c at i o n i n

Mu l t i c u l t u r al S et t i n g :

THE GLOBAL
COMMUNITY
GLOBAL COMMUNITY

More than fifty (50) years ago, MacLuhan

anticipated the arrival of a global village where
everyone on this planet earth could feel himself to
be a citizen of a village.
GLOBAL COMMUNITY

McLuhan's vision was inspired by the tremendous

development of radio and television broadcasting.
The development of global satellite transmission
and broadcasting in some ways realized the dream
of MacLuhan.
GLOBAL COMMUNITY

Technological development, however, has

kept on accelerating, especially during the
last twenty five (25) years.
GLOBAL COMMUNITY

Now, through satellite, radio and cables, almost any

part of the world is reachable by a telephone. Or to
put it in another way, potentially everyone on this
planet earth can access a telephone, or if he has a
computer and a modem, he can access information
stored in any computer around the globe.
GLOBAL COMMUNITY

The experts and the leaders of the world, are

talking about superhighways of information, the
global intelligent information infrastructure which
could be creating a totally new world not a global
village, but a global intelligent community, a global
brain (Parapak,1995).
 GLOBAL COMMUNITY

The superhighway of information or global network

of intelligence allows us now to:
• globally share information,
• communicate instantly and work together to develop robust
and sustainable economic progress;
• promote democracy suitable to our different societies,
• improve our environment, health care and education and
ultimately realize a prosperous and just world society.
GLOBAL COMMUNITY

Global high-tech communications facilities also

help to work together as nations, exchange ideas
and nurture friendships which transcend the
barriers of nations, mountains and seas.
 GLOBAL COMMUNITY

Today, our globe is circled by superhighways of

optical fiber cable systems providing almost an
unlimited bandwidth of information transmission.
 GLOBAL COMMUNITY

Most of our major offices and some homes are

linked with optical fiber systems giving us access to
global multimedia services, visual, intelligent and
personal services.
GLOBAL COMMUNITY

These facilities give an almost unlimited choice of

Upon reaching this point, information and
entertainment to those who have access. Our sky is
loaded with programs and anyone with a receiving
system has an unlimited choice of programs.
GLOBAL COMMUNITY

Yes, through communications, the global world is

now filled with information and entertainment that
potentially have an impact on our value systems,
religious beliefs, business activities, taste in and
choice of entertainment.
 LES SO N 3 PART 2

LO C AL AN D G L O B A L
C OMMUNI C AT IO N
IN MULTICULTURAL
SETTING
P URP OSIVE COM MUNI CATION