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  • B Natural

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    Gowsik G
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    The juice market in India is segmented into fruit drinks, fruit juices, and nectar drinks. Fruit drinks make up 50-60% of the market with a maximum of 30% fruit content. Fruit juices hold about 30-35% of the market with almost 100% fruit content. Nectar drinks hold the remaining 10% of the market and contain between 30-90% fruit content. Nectar is made from fruit but does not contain 100% pure fruit juice, instead containing added water, sweeteners, and preservatives.

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    The juice market in India is segmented into fruit drinks, fruit juices, and nectar drinks. Fruit drinks make up 50-60% of the market with a maximum of 30% fruit content. Fruit juices hold about 30-35% of the market with almost 100% fruit content. Nectar drinks hold the remaining 10% of the market and contain between 30-90% fruit content. Nectar is made from fruit but does not contain 100% pure fruit juice, instead containing added water, sweeteners, and preservatives.

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    14 views14 pages

    B Natural

    Uploaded by

    Gowsik G
    The juice market in India is segmented into fruit drinks, fruit juices, and nectar drinks. Fruit drinks make up 50-60% of the market with a maximum of 30% fruit content. Fruit juices hold about 30-35% of the market with almost 100% fruit content. Nectar drinks hold the remaining 10% of the market and contain between 30-90% fruit content. Nectar is made from fruit but does not contain 100% pure fruit juice, instead containing added water, sweeteners, and preservatives.

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    © All Rights Reserved
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    of 14

    Real Juice

    • The beverages are generally classified as alcoholic and non-


    alcoholic whereas non-alcoholic beverages can further be
    segregated as carbonated and non-carbonated.
    • The juice market in India is echeloned into three segments: fruit
    drinks (with maximum 30% fruit content) holds about 50-60%
    market share, fruit juices (with almost 100% fruit content) holds
    about 30-35% market share and nectar drinks (with almost 30-
    90% fruit content) holds just about 10% market share of entire
    juice market in India.
    • http://www.fnbnews.com/Top-News/packaged-juice-market-growth-in-india--
    current-and-future-scenario-43861#:~:text=The%20juice%20market%20in
    %20India,market%20share%20of%20entire%20juice
    • Natural fruit juices, sweetened juices, ready-to-serve beverages,
    nectar, cordial, squash, crush, syrup, fruit juice concentrate and fruit
    juice powder belong to the category of non-alcoholic and non-
    carbonated beverages. 
    • Nectar drink is made from fruit, but it does not include 100% pure
    fruit. Nectar is a type of non – carbonated soft drink produced by
    mudding the flesh of fruits and diluting fruit juice added with water,
    sweeteners, additives and preservatives. Nectar may contain more
    than 15% of fruit juice.
    • Tropicana makes goodness taste sweet
    • https://www.campaignindia.in/video/tropicana-makes-goodness-tast
    e-sweet/476549

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