DISSERTATION PROJECT ON

A Study On Online Shopping BehaviorOf Hostel

Students

FOR THE PARTIAL FULFILLMENT OF lMBA 6th

SEMESTER under UTKAL UNIVERSITY

Project SubmittedBy:
Guide:
Asst.prof.Dr Manas Ranjan Chowdhury Pritam Das
Dept. of computer science Roll no:-53255U180623
Trident Academy of Technology, Odisha 6th semester, IMBA

Plot No.-123, Sector-A, Zone-A, Mancheswar,

Bhubaneswar-751010, Odisha
 CERTIFICATE
This dissertation entitled “A Study On Online Shopping Behavior of
Hostel students” is a bonafied work of Pritam Das, IMBA 6th Semester
bearing Roll No-53255U180623 at IEDO, Bhubaneswar submitted in
partial fulfillment of requirement for the award of the degree of
IMBA 6th semester under my supervision andgudiance.

No part of this project report has been submitted to

any other institute or university for the award of any
other degree.

Asst. Prof. Dr. Manas Ranjan Chowdury

Dept. Of Computer Science,
TACT, Odisha
 DECLARATION
I Shri Pritam Das, hereby declare that, this dissertation titled " A
Study On Online Shopping Behavior Of Hostel Students " is
record of original and independent study carried out by me,
under the guidance of Asst. Prof. Dr. Manas Ranjan Chowdhury,
Dept.Computer science,Trident Academy of Technology, BBSR,
Odisha submitted in the partial fulfilment of requirement of
IMBA 6th semester programme under Utkal University.

I further declared that this report presented is the original

study conducted by me and has not been submitted earlier
for the award of any other Degree/Diploma by Utkal
University or any other University

Place:-Bhubaneswar Pritam Das

Roll No:-53255U180623
Date:- 24/06/2021 IMBA, 6th Semester
IED, ODISHA
 ACKNOWLEDGEMENT
The toughestof endeavoursin the world is not possible
without the support of helping hands witch guides and
motivates a person to take on any challenge head on inputs
from such helping hands are alwayslike very essential because
more often or not certain mistakeswhich go unnoticed from
our eyes. I am
heartily thankful to my guide Asst. Prof. Dr .Manas Ranjan
Chowdhury, Dept. Computer science, Trident Academy of
Technology, Odisha encouragement, guidance and support
from the initial to the final level enabled me to develop an
understanding of the subject.

I offer my regards to all facultiesof IEDO and the people

who supported me in any respect during the completion of
the dissertationproject.

Last but not the least I thank my dear parents, teachers

and friends who have been source of support, strength,
inspirationand encouragementfor whatever I am today.

-Pritam
Das
 TABLE OFCONTENT

Chap. CONTENT Page

no

1. Introduction & Objective of study 1-7

2. Research Methodology 8-10

3. Data Interpretation& Analysis 11-40

41-44
4. Findings

45-47
5. Suggestions and Recommendations

48-49
6. Conclusions

50
7. Limitations of thestudy

Bibliography 51
8.

Annexure 52-54
CHAPTER-1

INTRODUCTION

1
 Objectives of the study:-

1.To study the Online Shopping behavior pattern amongst

hostlers of Utkal University.

2.To study the factors affecting the Online Shopping behavior

of hostlers of Utkal University.

3. To identify their preferences towards different e-shopping

websites and the features of websites in general.

4.To study perception of hostlers and their satisfaction level

towards online shopping.

2
 INTRODUCTION

India has an Internet user base of about 696.77million as of May

2020, about 40% of the population.Despite being the second-
largest user base in world, only behind China (650 million, 48% of
population), the penetration of e-commerce is low compared to
markets like the United States (266 million, 84%), or France(54 M,
81%), but is growing, adding around 6 million new entrants every
month.The industry consensus is that growth is at an inflection
point.

Market size and growth of India's e-commerce market wasworth

about $3.9 billion in 2009. As per "India Goes Digital",a report
by Avendus Capital, the Indian e-commerce market is estimated
at
₹28,500 Crore ($6.3 billion) for the year 2011. Online travel
constitutesa sizable portion (87%) of this market today.Online
travel market in Indiahad a growth rate of 22% over the next
4 years and reach ₹54,800 crore ($12.2 billion) in size by
2015.
Indian e-tailing industry is estimated at₹3,600 crore (US$800
million) in 2011 and estimated to grow to ₹53,000 crore ($11.8
billion) in 2015. The market went up to $12.6 billion in 2013. In
2013, the e-retail segment was worth US$2.3 billion. About 79%of
India's e-commerce market was travel related in 2013. According
to Google India, there were 35 million online shoppers in India in
2014 and was expected to cross 100 million mark by end of year
2016.

The ecommerce industry was reported at $24 billion in 2017 and

was recognised as the fastest growing industry in India. The
ecommerce market grew to $38.5 billion in 2018. It is estimated
that one in every three Indian shops via smartphone and online
retailersdeliver to 20,000 pin-codes out of the 100,000 pin-codes
in India.
3
As per Goldman Sach, India'se-commerce industry will reach $99
billion in size while online retail is expected to more than
double to around 11% by 2024 from 4.7% in 2019 while
increasing at 27% compound annual growth rate (CAGR). The
online grocery segment that is below $2 billion will reach $29
billion in size by 2024. Online grocery orders will grow from
3,00,000 per day in 2019 to more than 5 million per day by
2024.

The causes and their effects

The arrivalof Reliance Jio services in 2007, providedpeople in

the country with schemes and subsidies that were not only
attractive, but easily affordable, irrespective of their income
levels and socio-economic classes. The impact was almost
instant,with over 60 percent of the mobile data traffic coming
from Jioservices in less than ten years of its launchs.

The future holds greatpromise

The number of internet users had increased over the

years in rural as well as the urban areas. It seemed likely
from
previous trends that the launch of the Jio fixed line
broadband
service, called Gigafiber might aid in the already increasing
internetpenetrationacross the country. Along with the
demonetizationin late 2016, digitizationpenetratedthe country
at a staggering rate, nearly 50 percentpopulation.

India’s popopulation

India had a population of 1.39 billion in January 2021.India’s

population increased by 13 million (+1.0%) between January
2020 and January 2021.48.0% of India’s population is female,
4
while 52.0% of its populationis male.
Internet users in IndiaThere were 624.0 million internet users in India
in January 2021.The number of internet users in
India increased by 47 million (+8.2%) between 2020 and
2021.Internet penetration in India stood at 45.0% in January 2021.
Social media statistics for IndiaThere were 448.0 million social
media users in India in January 2021.The number of social
media users in India increased by 78 million (+21%) between
2020 and 2021.The number of social media users in India was
equivalent to 32.3% of the totalpopulation in January 2021.

The year 1991 noted a new chapter in the history of the

online world where e-commerce became a hot choice
amongst the commercial use of the internet. At that time
nobody would have even thought that the buying and selling
online or say the online trading will become a trend in the
world and India will also share a good proportionof this
success.

5
 🚚 Popular E-commerce sites/companies In India:

Amazon: Amazon.com, Inc. often referred to as simply

Amazon, is an American electronic commerce and cloud
computing company with headquarters in Seattle,
Washington. It is the largest Internet-based retailer in the
United States. Amazon.com started as an online bookstore,
later diversifying to sell DVDs,Blu- rays, CDs, video
downloads/streaming, MP3 downloads/streaming, audiobook
downloads/str eaming,software, video games, electronics,
apparel, furniture, food, toys and jewelry. The company also
produces notably, Amazon, Kindle, E-book readers, Fire
tablets, Fire TV and Fire Phone and is the world's largest
provider of cloud infrastructure services Amazon also sells
certain low-end products like USB cables under its in-house
brand Amazon Basics. Amazon has separate retail websites
for United States, United Kingdom and Ireland, France,
Canada, Germany,Italy, Spain, Netherlands, Australia, Brazil,
Japan, China, India and Mexico. Amazon also offers
international shipping to certain capitalization countries for
some of its products. In 2011, it professed an intention to
launch its websites in Poland and Sweden. In 2015, Amazon
surpassed Wal-Mart as the most valuable retailer in the
United States by market capitalization.

6
Flipkart: Flipkart is an e-commerce company founded in
2007 by Sachin Bansal and Binny Bansal. Where it is
headquartered in Bangalore, Karnataka.. Flipkart has
launched its own product range under the name
"DigiFlip" with products including tablets, USBs, and
laptop bags.
11. 11 In May 2014, Flipkart received $210 million from
DST Global, in July 2014 it raised $1 billion led by existing
investors Tiger Global and South Africa's media group
Naspers and in May 2015 it raised $550 million from
some of its existing investors. Flipkart's last fundraising
round in May 2015 had pegged its valuation at $15 billion.

Snapdeal :- Snapdeal is an online marketplace, New

Delhi, India. The company was started by Kunal Bahl, a
Wharton graduate as part of the dual degree M&T
Engineering and Business program at Penn, and Rohit
Bansal, an alumnus of IIT Delhi in February 2010.
Investors in the Company include Softbank Corp, Ru-
Net
Holdings, Tybourne Capital, PremjiInvest, Temasek
Holdings, Bessemer Venture Partners, IndoUS Ventures,
Kalaari Capital, Saama Capital, Nexus Ventures, Intel
Capital, and Ratan Tata. When Snapdeal acquired
FreeCharge in an equity deal, investors Sequoia Capital
India, Valiant Capital, Sofina, Ru-Net Holdings, and
Tybourne Capital became shareholders in Snapdeal.

7
 CHAPTER-2

Research Methodology

8
 RESEARCH METHODOLOGY

Research methodology is a way to solve the research problem. It may be understood as science
of studying how research problem is done scientifically.
The procedure using, which researchers go about their work of describing, explaining and
predicting phenomena, is called Methodology. Methods compromise the procedures used for
generating, collecting, and evaluating data. Methods are the ways of obtaining informatio n
useful for assessing explanation.

RESEARCH DESIGN:

Descriptive Research study is done for the study of consumer buying behavior.

RESEARCH INSTRUMENT:

Questionnaire is the research instrument used here.

METHODS OF DATA COLLECTION:

 PRIMARYDATA

Primary data are those, which are collected for the first time, and they are original in character.
A suitable combination of Questionnaire techniques, & discussion with the respondents was
used to collect the required primary data. Primary data gives higher accuracy and facts, which is
very helpful for any research and its findings. The primary data has been collected through
structured questionnaire.

 SECONDARYDATA

The secondary data are those, which are already collected by someone for some purpose and
are available for the present study. Secondary data was collected from the magazines, websites,
newspapers, and other such sources.

9
STATISTICAL TOOLS USED

 PERCENTAGE METHOD

In this project percentage method test and used. The following is the Formula:

Percentage ofRespondent = Number of Respondents x

100 Total number of Respondent

SAMPLING PLAN:

Sample Size : 75
Sampling Unit : Hostel students of Utkal University( belonging to the age group of (20-25)

Sample Procedure : Random Sampling

Sampling Method : Questionnaire
Research Design : Descriptive research design
Survey Area Utkal University Hostel
:

10
 CHAPTER-3

Data Interpretation
and Analysis

11
 DATA INTERPRETATION AND ANALYSIS

1. Do you like to shop online?

a) Yes 70

b) No 5

Boys and Girls Students who liketo

Shopping No
shoponline
Online 7%

Fema le(
yes)
44%
Yes
Mal e 93%

(yes )
56%

Interpretation:

93% hostel students like to shop online.

Out of the total females 44% shop online and out of the total boys 56% shop online.

12
2. If yes, how often do you make online purchase?

Tota Male Female

l
Once in a month 13 9 4
Once in 2-3 months 19 9 10
More than once in 6 months 3 2 1
1-3 times in ayear 10 5 5
As & when required 25 14 11

How frequently are peoplepurchasingonline?

Once in a month
19%
As & when required
36%

Oncein
2-3
months
27%

1-3 times in a year

14%

More
thanonce
in 6months
4%

13
 14

11
10
9 9

5 5
4
2
1

F M F M F M F M F
M
Once in a month Once in 2-3 moths More than oncein 1-3 times a year
6months As & when required

Interpretation:

• 36% of students do online shopping whenever its needed or required. Out of girls 32%
girls shop once in 2-3 months compared to 23% of boys in the same category.19% of
students “shop once in a month”.

• Only 4% of students fall in category of online shoppers who shop “More than once in
6months”.

14
3. What is the average amount that you spend per purchase while shopping online?

Up to Rs 500 6

Rs 500-1000 30

Rs 1000-5000 33

Above Rs 5000 1

Averageamountthat people spend

on e-shopping
Above Rs 5000
1% Upto Rs 500
9%

Rs 1000-5000
47%
Rs 500-1000
43%

Interpretation:

• 47% of student spend an average amount of Rs1000-Rs5000 per purchase while

shopping
• Online followed by 43% who like to spend Rs500-Rs700 per purchase.

15
4. Generally when do you prefer making online purchase?

During Festive Season 3

During heavy discount period offers (online shopping festival) 17

Depends upon mood or desire 32

As & when required 18

Online Shopping preferenceperiod

During Festive During heavy
Sea s on discountperiod
4% offers(online
shoppingfestival)
As and when 24%
required
26%

Depends upon
mood or desire
46%

Interpretation:

46% of students prefer to shop online depending upon their mood or desire,26% of
students shop as and when required followed with 24% of students who only shop
during heavy discount period offers(like-online shopping festivals, big billion day etc) .

16
5. How do you make payments mostly when shopping online?

Debit Card 8
Credit Card 7
Cash On Delivery 54
Third Party 0

Third Party(e.g
Paypal,Paytm
Wa llet etc)
0%
CreditCard
DebitCard 10%
12%

Ca sh On
Delivery
78%

Preferable PaymentMode For E-

Purchase
Interpretation:

73% students would make C.O.D payments when shopping online and 12% would do
using debit card and 10% with credit card and 0 % with third party i.e. pay tm walet or
PayPal.

17
6. What purchase(s) do you usually make when you shop online?

Apparels 26
Electronics Goods 28
Accessories 34
Books 24
Beauty and Personal Care Products 8
Footwear 25
Tickets (railways orairways) 16
Luggage/Bags 6
Other (sports accessories etc.) 2

O ther (sport
Lugga ge/Ba gs s
Tickets(Railways or 4% accessories)
a i rways) 1%
9% Appa rels
15%
Footwea r
15% Electronic Goods
17%

Beauty And Books Accessories

Personal Care 14% 20%
Products
5%

Usually Made Online

Purchases

18
 UsuallyMade Online Purchase
male

female

24

20 17
16
14 14
13 13

8 8
6
4 4
2 2 2 2
0

Interpretation:

20% prefer accessories, 17% prefer electronic goods and 30% prefer apparels and
footwear.14% like to shop for books.

A lot more boys are preferring electronics goods compared to girls.

19
7. Which of the following websites do you prefer for online shopping ?

a) Flipkart.com 53
b)Amazon. In 12
c)Jabong.com 6
d)Snapdeal.com 19
e) Others (Homeshop18, Lens cart etc.) 4

O ther s(Homeshop
18,Lenscart etc) Most preferred E-shoppingSites
4%

Sna pdea
l.com
20%
Fl i
pkart.com
Ja bong.com Ama zon.i 57%
6% n
13%

Interpretation:
57% prefe flipkart,20% lik snap- and 13
population r e deal
% prefer amazon.

20
8. Which medium do you prefer for online shopping?

Male Female
a) Laptop/P.C 43 29 14
b)Smartphone 27 10 17
c) Tablet 0 0 0

PreferredMedium For Online Purchase

Ta bl et
0%

Smartphone
39%

La ptop/P.C
61%

21
 Preferred Medium For Online
Purchase
Ma le Female

29

17
14

10

0 0

Laptop/P.C Smartphone Ta bl et

Interpretation:

Laptop is a preferred medium over smart phones as 61% are using laptops and
39% are using smart phones.

22
9. What is/are the reason(s) for e-shopping?

a) Saves Money 23

b) Saves 31
time
c) 16
Convenient
d) Range & Availability of Products 30

e) Others (ease, fast, reliable etc.) 0

Common Reasons ToShop

Online
Others (ease,fast
etc.)
0%

Saves Money
Range &
23%
AvailablityOf
Products
30%

Conveni ent Saves Time

16% 31%

23
 Common Reasons ToShop
Online
Ma le

Female

20
19
18
12
11

0 0

Saves Money Saves Time Conveni ent Ra nge& Others

(ease,etc)
Availability Of
Products

Interpretation:

31% find e-shopping time saving,23% find it money saving and 16% find it
convenient.

24
10. Have you felt any problem in online purchasing?

a) Yes 21

b) No 49

if yes, what kind of problems(s) ?

a) Delay in delivery 12
b) Cheap Quality 4
c) Damaged Product 2
d) Non-Delivery 5
e) Others (fake) 1

Problems Faced In OnlineShopping

Yes
30%

No
70%

25
 Problems Faced In
OnlineShopping
Others(fake)
4%

Non-Deli very
21%
D
Da ma e
Cheap Quality l
ged
17% a
Product
y
8%
I
n

D
e
l
i
v
e
r
y
Interpretation: 5
70% people have never faced any problem 0
in e-shopping
and out of 30% people
%
who have faced some problems in e-shopping 50% say the problem was “delay in
delivery”.
Non-delivery has 21% and cheap quality has 17% share.

26
11. How do you rate your experience of Online Purchase?

a) Very much satisfied 13

b) Satisfied 50
c) Not satisfied 1
d) Can’t say 5

Satisfaction Level Of Students

Not Satisfied
1%
Can't Say
7% Very Much
Sa ti sfied
19%

Satisfied
73%

Interpretation:
73% students are satisfied and 19% say they are very much satisfied with their
online purchasing experience.

27
12. Do you feel secure while shopping online?

a) Yes
60

b) No
10
Secure While E-Shopping

No
14%

Yes
86%

Interpretation:

86% feel secure while e-shopping and 14% of the population is insecure.

28
13. Does cash on delivery option influences you to do online shopping?

a) Yes 63

b) No 7

Influence Of C.O.Doption on
e- purchase
No
10%

Yes
90%

Interpretation:

90% of the population says C.O.D option plays an influencing role in e-shopping and 10%
think it doesn’t.

29
14. How do you like to do online shopping?

a) Through E-shopping websites or using browser 49

b) Through E-shopping Apps 21

Preferred Mode Of Shopping

Through E-
shopping Apps
30%
Through E-
shopping
Websites or using
Browsers
70%

Interpretation:

70% students prefer Websites/browsers to shop online whereas 30% prefer using apps.

30
15. Features you think are necessary for an online shopping website to have?

a) Social Networking Integration 7

b) Multiple Payments 23

c) Privacy & Secure Checkout 19

d) Customer Friendly 30

e) Credibility 9

f) Customer Care Service 23

g)Comparison Between Sites 19

h) Others (review/feedback) 3

31
 Others(Review.Feed Social

Networking

back etc) Integration

2% 5%
MultiplePayment
Gateways
Comparison 18%
Customer Care Between Sites
Service 14% Pri
17% vac
y&
Sec
Credi bi ure
lity
Che
7% Customer Friendly
cko
23%
ut
14
%

Important Features For An E-Shopping

Site

Interpretation:
Customer friendly feature has a % share of 23% ,18% is of multiple payment gateways and
31% is for customer care service and privacy checkout followed by 14% is for compariso n
between sites.

32
16. Rank the factors which you consider important in refraining/stopping you from shopping
online? (Ranking is to be done numerically like 1, 2, 3, 4…..)

a) Risk Of Identity Theft(Hacking)

b) Risk Of Not Getting What You Paid For

c) Difficulty In Returning Products/Items

d) Waiting To Receive The Product (delivery issues)

e) Complex Compared To Traditional Shopping

f) Lack Of Trust Worthiness Of Vendors

g) Not Being Able To Touch Or See Products

h) More Expensive Than Sold In Retail Stores

33
 Rank 1 Rank 2 Rank3 Rank 4 Rank 5 Rank 6 Rank 7 Rank 8
Categories

Risk of identity 18 8 10 2 9 11 7 10
theft (hacking)

Risk of Not 12 19 13 4 15 2 6 3
Getting What
You Paid For

Diffic ult y 9 18 9 11 13 4 7 4
in Returning
Products/Items

Waiting to 5 8 6 20 11 9 8 8
Receive
the Product
(delivery issues)

Complex 2 10 4 8 7 19 15 10
Compared
To Traditional
Shopping

Lack of Trust 5 8 14 7 11 10 8 12
Worthiness
of Vendors

Not Being Able 13 10 7 7 13 12 9 4

To Touch & See
Products

More Expensive 12 0 6 5 6 8 15 23
Than Sold In
Retail Stores

34
 25

Ri sk Of Identity Theft(hacking)

20
Ri sk Of Not Getting What You Pa id
For
Difficulty In Returning Products/Items
15
Wa iting To Receive The
Product(deliveryissues)
Complex Compared To Traditional
10 Shopping
Lack Of Trust Worthiness Of Vendors

Not Being Able To Touch & See

5 Products
More Expensive Than Sold In
Retail
Stores
0
Rank 1 Rank 2 Rank 3 Rank 4 Rank 5 Rank6 Rank 7 Rank
8

Interpretation:
Out of the various reasons for refraining/stopping people for shopping online the 1st rank is occupied
by “Risk of identity theft”,2nd rank by “Risk of not getting what you paid for and 3rd by “Lack of
trust worthiness of vendors”.

35
17.Do you think the feature of “Track The Order” is an important factor influencing the
online shopping decision?

Ye 62
s
No 8

Does The "Track TheOrder"

Feature Influences To Shop
Online?
No
11%

Yes
89%

Interpretation:

89% think “Track the order” is an influencing factor in e-shopping.

36
18. Does “free shipping” option motivates you to shop online?

a) Yes 62

b) No 8

Does "free shipping" option

motivates to shoponline?

No
16%

Yes
84%

Interpretation:

84% believe “free shipping” motivates them to shop online.

37
19. Do you visit retail stores before purchasing a product online?

a) Yes
15

b) No
55

Visiting Retail Stores

Before
PurchasingOnline

Yes
21%

No
79%

Interpretation:

21% say they visit retail stores before purchasing anything online.

38
20. Do you search for complete information about the product on the net before making
online purchase?

a) Yes
60

b) No
10

Getting CompleteInformation On Net

BeforeE-purchase

No
1 4%

Yes
86%

Interpretation:

86% of the population search for complete information on net before e-purchase.

39
21. Do you want to add any new category of your choice in the list of e-shopping categories?

a) Yes 3

b) No 67

Addition of any new category in

e- shopping category
Yes
4%

No
96%

Interpretation:

96% say they don’t want to add any new category to the list of e-shopping category as they get
everything they want.

40
 CHAPTER-4

Findings/Results

41
 FINDINGS

I.Online shopping behavior pattern amongst hostlers:

•Out of total students (boys and girls) 93% likes to do online

shopping which is a large majority. Boys contribute 56%
and Girls 44% in the total figure of respondents doing
online shopping.

•36% of students, a large chunk of population do online

shopping whenever its needed or required. Out of girls 32%
girls shop once in 2-3 months compared to 23% of boys in the
same category.19% of students “shop once in a month”.

•47% of students are willing to spend an average amount of

Rs1000-Rs5000 per purchase while shopping online followed
by 43% who like to spend Rs500-Rs700 per purchase. Out of
boys 2% of boys would spend up to 500 per purchase when
they shop online and 2% would spend above Rs 5000 per
purchase compared to 16% of girls who would spend up to
500 per purchase and 0% on purchase above Rs 5000.

•46% of students prefer to shop online depending upon their

mood or desire,26% of students shop as and when required
followed with 24% of students who only shop during heavy
discount period offers(like-online shopping festivals, big billion
day etc) .

•77% students would make C.O.D payments when shopping

online and 11% would do using debit card and 10 with credit
card and 0 % with third party i.e paytm wallet or paypal.

42
II.Preferences Of Hostel Students While Making Online
Purchase:-
•Accessories and Electronic Goods are the two most preferred
online shopping categories amongst all.
•Preferences of apparels, footwear and books taken in
descending order of sequence are the other three
popular choices amongst students.
•In the category of online Ticket purchase, we have 88% boys
and only 12% girls and similarly for Electronic goods we have
86% boys and only 14% girls.
•Beauty/Personal Care products and luggage/bags are the two
least preferred categories.
• The most preferred online shopping website amongst
students
is Flipkart.com with a share of 57% votes in its favor then its
snapdeal.com followed by Amazon. In.
•Students rarely look for any other alternatives like- jabong,
shopclues, lenscart,voxpop etc.
• Laptop/P.C is preferred by 61% students as a medium for
online
shopping whereas 39% use Smartphone to get the
online shopping experience.
• 55% girls and 26% boys out of the total respective
categories
chose smart phones.
• 45% girls and 74% boys went for laptop/p.c.
III. Satisfaction And Overall Perception Level Towards E-
shopping:-
• 70% hostlers have never encountered any sort of problem
in
their online purchase.
• Delay in delivery is the main issue with the remaining 30%
after
that its non-delivery and cheap quality of products.
• 71% students are satisfied with their online shopping
experience. 43
• 86% feel secure when they shop online.
 IV. Factors That Affect Online Shopping Behavior Of
Students:-
•Three main reasons that influence hostlers to go for
e-tailing in the order of preference are : time saving,
range and availability of products and economical (saves
money).

Relatively less students find convenience as an influencing

factor. “Online shopping saves money” is surely not the
mantra for girls as only 17% support this on the other
hand 83% of boys find it really money saving.

•90% students think C.O.D option influences them to shop

online.

• 70% hostlers like to use e-shopping websites or browser

to do online shopping and rest 30% use e-shopping apps.

•A large chunk of students think that an e-shopping

website should be customer friendly first. Approximately
25% want it to be customer friendly. Multiple payment
gateways, customer care service are the other two
necessary features which students look for in an e-
shopping website as 35% have chosen these two features.

•Risk of identity theft, Risk of not getting what you paid for,
difficulty in returning products and lack of trust worthiness
of vendors are the four important factors which would stop
or refrain or discourage students from online shopping.(the
factors are in the order of priority)

44
CHAPTER-5

Suggestion
and
Recommendatio
n

45
 SUGGESTIONSAND RECOMMENDATIONS

•On the basis of the findings of my research I would like

to give the following suggestions:

E-commerce websites should come up with lucrative offers on

quarterly basis to lure girls since they shop more (compared
to boys)during this period.

Range and Availability of products in the price range of

Rs1000-5000 and Rs500-1000 should be given special
consideration as 90% of shoppers fall in this category.

E-tailing websites should also work considerably in building

trust and friendly relationship with customers by coming with
better privacy policies as this would encourage shoppers to
use other mode of payments like debit cards, credit cards etc
as well.

•Since Flipkart has got a strong hold in e-commerce market

as the majority prefers it over other e-shopping websites so it
should keep on delivering good and other websites like
Snap deal and Amazon should work on their delivery
services, range and availability of products especially in
electronic goods and accessories segment and making
better connect with potential customers to stay in race and
make the competition tougher.

46
•Around 70% of online shoppers prefer e-shopping
websites or browsers over e- shopping apps so e-
tailers should come up with ideas to improve the
shopping experience using browsers.(flipkart has
already made an entry with flipkart lite).

•E-commerce sites should take the privacy issue

really serious as well as the deliverance of authentic
products with better return policies to make
themselves credible before the eyes of customers.

47
CHAPTER-6

Conclusion

48
 CONCLUSION

◆ A successful webstore is not the just a good

looking website with the dynamic technical features
but is also emphasis on building the relationship
with customers with making money. Firstly
understanding the customer’s needs and wants is
very essential for building a relations with the
customers keeping companie’s promises gives a
customer a reason to come back and meeting the
expectations gives them a reason to stay.
◆ It shows the company value towards its
customers over the website communication.
Customers needs and the expectations are the not
the same age, gender, experience, culture are all
the important factors. Users with more online
influence focus on the variables that directly
influence the task.
◆ To increase the online purchases business
must use the significant time and money, define,
design, development, test, implement and
maintain the webstore. It is very easy to lose the
customer but very difficult to gain the customer.
◆ To remain in the online business a webstore
should responding the customers emails,
notifying the customers problems and always
being honest towards the customeones.
◆ Price factor and after sale factor play an
important role in e-commerce business so online
marketers should give due importance to it as well
as work on satisfying the existing customer each
time and offer new schemes day by day to attract
new ones.

49
 CHAPTER-7
Limitations of the
study
1. The Study was confined only to the hostel
students of Utkal University so the study may
not be generalized in a broader perspective.

2. As not all respondents would have been able to

understand the questionnaire correctly or misread
the questions so there is a little chance of marking
wrong answers or incorrect choices.

3. The study is restricted to only teenagers so in

order to make more generalized,
reliable and significant conclusions a study
employing larger sample size is needed.

4. Time-constraint has also been one of the

limitations.

50
 CHAPTER-8
Bibliography

1. Online and upcoming the Internet’s Impact on India by Mckinsey & Company

2. Google India Study reports numbers about online shopping in India; ‘Electronics’ Top
Search but ‘Apparels’ most bought by Team YS January 29 2013.

3. Indian E-Commerce statistics in Wikipedia.

4. Chalam, G. (2014). e - Commerce and its structural Development in India - An

Analysis. The IUP Journal Of Information Technology.

5. Dahiya, D. B. (2013). Challenges in online shopping in India. International journal of

Scientific & Engineering Research.

6. Indian E-commerce companies on Wikipedia.

51
5
6
 Annexur
e

Gender Age: (20-25)

:

Q1. Do you like to shop online?

a) Yes b) No (then jump to Q16)

Q2.If yes, how often do you make online purchase?

a) Once in a month b) Once in 2-3 months

c) More than once in 6 months d) 1-3 times in a year

e) As & when required

Q3.What is the average amount that you spend per purchase while shopping online?

a) Up to 500 b) Rs 500- 1000

c) Rs 1000-5000 d) Above Rs 5000

Q4. Generally, when do you prefer making online purchase?

a) During Festive season

b) During heavy discount period offers (online shopping

festival)

c) Depends upon mood or desire

d) As & when required

Q5. How do you make payments mostly when shopping

a) Debit Card
online? b) Credit Card
c) Cash on Delivery d) Third Party (e.g. PayPal, Paytm walet etc)

Q6. Rank your purchase when you go for online shopping?

a) Apparels b) Electronic Goods

c) Accessories d) Books
e) Beauty & personal care products f) Footwear
g) Tickets (Railways or airways) h) Luggage/Bags

52
Q7. Which of the following websites do you prefer for online shopping?

a) Flipkart.com b) Amazon. In

c) Jabong.com d) Snapdeal.com

e) Others (please specify............)

Q8.Which medium do you prefer for online shopping?

a) Laptop/P.C b) Smartphone c)
Tablet
Q9. What is/are the reason(s) for e-shopping?

a) Saves money b) Saves time

c) Convenient d) Range and availability ofproducts

e) Others (please specify.............)

Q10.Have you ever felt any problem in online purchase?

a) Yes b) No

If yes, what kind of problem(s)?

a) Delay in delivery b) Cheap quality

c) Damaged product d) Non-Delivery (address problem)

e) Others (please specify..........)

Q11. How do you rate your experience of online purchase?

a) Very much satisfied b) Satisfied

c) Not satisfied d) can’t say

Q12. Do you feel secure when shopping online?

a) Yes b) No

Q13.Does cash on delivery option influences you to go for online shopping?

a) Yes b) No

Q14. How do you like to do online shopping?

a) Through e-shopping websites or browser b) Through e-shopping app

53
Q15. Features you think are necessary for an online shopping website to have?

a) Social networking integration b) Multiple payment gateways (debit card, credit cardetc.)

c) Privacy & secure checkout d) Customer friendly

e) Credibility f) Customer careservice

g) Comparison between sites h) others (please specify......)

Q16. Rank the factors which you consider important in refraining/stopping you from
shopping online?

a) Risk of identity theft (hacking)

b) Risk of not getting what you paid for
c) Difficulty in returning products/items
d) Waiting to receive the product (delivery
issues)
e) Complex compared to traditional shopping
f) Lack of trust worthiness of vendors
g) Not being able to touch & seeproducts
h) More expensive than sold in retail store

Q17. Do you think the feature of “tracking the order” is an important factor influencing the
online shopping decision?

a) Yes b) No

Q18.Does “free shipping” option motivates you to shop online?

a) Yes b) No

Q19.Do you visit retail stores before purchasing a product online?

a) Yes b) No
Q20. Do you search for complete information about the product on the net before making
online purchase?

a) Yes b) No
Q21. Do you want to add any new category of your choice in the list of e-shopping
categories?

a) Yes b) No

If yes, then please

name...........................................................................................................

54
Thank you...!!