MAJOR PROJECT

“THE THE INFLUENCE AND PROSPECTS OF ONLINE SHOPPING IN

INDIA

By
KARAN TYAGI
A3104617046
B.Com (Hons.)
2017-20

Under the supervision of

Dr. Seema Gupta

In Partial Fulfilment of the Requirements for the Degree of Bachelor of

Commerce with Honours

At
AMITY COLLEGE OF COMMERCE AND FINANCE
AMITY UNIVERSITY, UTTAR PRADESH
SECTOR-125, NOIDA
 DECLARATION

I KARAN TYAGI the undersigned solemnly declare that the project report “THE

INFLUENCE AND PROSPECTS OF ONLINE SHOPPING IN INDIA.” is based on my

own work carried out during the course of our study under the supervision of Dr. SEEMA

GUPTA. I assert the statements made and conclusions drawn are an outcome of my

research work. I further certify that the work contained in the report is original and has

been done by me under the general supervision of my supervisor. The work has not been

submitted to any other Institution for any other degree/diploma/certificate in this

university or any other University of India or abroad. I have followed the guidelines

provided by the university in writing the report. Whenever I have used materials (data,

theoretical analysis, and text) from other sources, I have given due credit to them in the

text of the report and giving their details in the references.

KARAN TYAGI

A3104617046

BCOM(H) –A
CERTIFICATE

This is to certify that the major project entitled “THE INFLUENCE AND PROSPECTS OF

ONLINE SHOPPING IN INDIA.” submitted to the department of Amity College of Commerce

and Finance, Amity University, in partial fulfillment for the award of the degree of Bachelor of

Commerce in Commerce and Finance. It is a record of bonafide work carried out by Mr.

KARAN TYAGI, Enrollment No.: A3104617046, under my supervision and guidance.

All help received by him from various sources have been duly acknowledged.

No part of this major project has been submitted elsewhere for award of any other degree.
 ACKNOWLEDGEMENT

“It is not possible to prepare a project report without the assistance & encouragement of other

people. This one is certainly no exception.”On the very outset of this report, I would like to

extend my sincere & heartfelt obligation towards all the personages who have helped me in

preparing this report. Without their active guidance, help, cooperation & encouragement, I would

not have made headway in the project. I am extremely thankful and pay my gratitude to my

faculty Dr. SEEMA GUPTA for her valuable guidance and support on completion of this project

in its present form. I also acknowledge with a deep sense of reverence, my gratitude towards my

parents and members of my family, who has always supported me morally as well as

economically. At last but not least gratitude goes to all of my friends who directly or indirectly

helped me to complete this project report. Any omission in this brief acknowledgement does not

mean lack of gratitude.

Thanking You.

KARAN TYAGI

B.COM(H)

A3104617046
 TABLE OF CONTENTS

S.No. Particulars Page No.

1. Abstract 6-7
2. Chapter 1: Introduction 8-12
3. Chapter 2: Literature Review 13-17
4. Chapter 3: Research Methodology 18-24
5. Chapter 4: Analysis 24-38
7. Chapter 6: Findings and Conclusion 50
8. Chapter 7: References 51
9. Chapter8: Annexure 52-58

THE INFLUENCE AND PROSPECTS OF

ONLINE SHOPPING IN
INDIA
ABSTRACT
The internet is one of the biggest discoveries of the modern era which has
transformed and revolutionized workings and procedures of the business world as
well. The rapid growing usage of internet has created a foundation for massive
prospects for marketers of today. The customer plays a great role in today’s
modern time. They are very innovative in many ways such as attitude. Since
customers plays a large role or have great impact so internet it is very essential
for companies to investigate and understand the factors that influence the
decision to purchase online. Customers perceive benefits of online shopping not
only in the form of buying product but also to compare prices and product
features and after sale service facilities they will receive if they purchased the
product from particular website. Companies are also using the Internet to convey,
communicate and disseminate information, to sell the product, to take feedback
and also to conduct satisfaction surveys with customers.

E-Commerce or Electronic Commerce means Web buying and selling of goods,

products, or services. E-commerce is also known as e-commerce, or internet
exchange. Such services are distributed online over the network. Cash, funds, and
data transactions are also seen as e-commerce. These transactions can be carried
out in four ways: Business-to-Business (B2B), Business to Company (B2C),
Customer to Client (C2C), Customer to Business (C2B). E-commerce's standard
definition is a commercial transaction that happens over the internet. Examples of
e-commerce websites are online stores such as Amazon, Flipkart, Shopify,
Myntra, Ebay, Quikr, and Olx... Global e-commerce retail could hit up to $27
Trillion by 2020.E-commerce is a popular term for e-commerce, or even internet
business. The name is self-explanatory; it is the online meeting of buyers and
sellers. It covers goods and services purchases, money transfer and data
exchange.So this is a classic example of an e-commerce purchase when you sign
in to your Amazon and buy a book. Here you communicate with the seller
(Amazon), exchange data in the form of images, email, delivery address and so on
and then make the payment.
CHAPTER-1
INTRODUCTION

E-commerce is already one of the fastest-growing sectors in the global economy.

According to one study, it increases almost 23 per cent annually. And by the end
of this decade it is expected to be a 27 trillion dollar industry.
Electronic commerce can be broken down into four major categories. So the
following are the four main models of electronic commerce,

1. BUSINESS TO BUSINESS (B2B): In this transactions take place between

businesses to business. The business takes place between two companies.
The consumer is not involved.
2. BUSINESS TO CONSUMER: In this the company directly sells goods and
services to the cosumers. The customers use website where they place the
order and receives the goods and services from the company.
3. CONSUMER TO CONSUMER: In this no company is involved. There is a
direct contact between consumers. They buy and sell their personal assets
or goods. For eg; OLX, QUIKR
4. CONSUMER TO BUSINESS: It is consumer to business.In this consumer plays
an important role because consumer makes certain or provides goods and
services which help the company in the finishing of the final product. For
eg; IT freelancer who sells his software to a company.

E-commerce is set to boom in the Asian region in the coming years. For the first
time in 2018, the number of digital buyers in Asia Pacific is expected to pass the
one billion mark, which will account for 60 per cent of all internet users in the
region. India, a fast-growing emerging Asian market, is showing optimistic
projections for the e-commerce industry in line with the regional growth.Current
active e-commerce penetration in India is only 28 per cent, with plenty of space
for growth-India's CAGR retail e-commerce is expected to reach 23 per cent from
2016 to 2021.

Nearly 329.1 million people are expected to buy online goods and services in India
by 2020. This means that by that time about 70.7 percent of Internet users in
India will be buying products online. Most of India's digital shoppers are male.
This increase in digital buyer also reflects on revenue. Indian retail e-commerce
sales are expected to rise enormously,in 2016, Amazon was India's top online
retailer with net e-commerce revenue of 437.7 billion US dollars, led by Flipkart
and snap deal, local competitors. Mobile is also a competitive and exciting retail-
industry shopping site in India. About 23 per cent of Indian internet users said
they used a mobile phone in 2016 to make a purchase. So, that makes India as
one of the most leading market for using mobile for e-commerce.About 72% of
Indianconsumers use digital wallets for the paying digitally or using digital
payment. Shopping online is steadily and slowly creeping into the Indian market.
Now more and more people prefer to buy online shops. Online sites often give
their customers more deals during the festival seasons on special occasions
compared to the traditional retail stores.Recent studies and trends show that
India has come a long way from being a cautious online consumer country to
being a country with millions of happy online shoppers.In 1990 and Tim Berners-
Lee was the creator of the first web browser and server. The Internet became
commercialized in 1991 and saw the birth of e-commerce. Amazon began selling
books online and Pierre founded eBay. Both companies are now' going to' places
for everything to be sold online around the world.A comparison site was
established in 1997 and PayPal was established right after 1998.In the years that
followed, online commerce and shopping became the norm and we cannot
understand what the world would look like without it. Although the number of
online sales, products and services has exploded, nothing fundamental has
changed a great deal.We are now seeing cryptocurrency more widely adopted.
Until now, mostly for investment purposes, but soon we'll be able to spend
cryptocurrency instead of fiat (dollar / pounds, etc.). One of the biggest
challenges with cryptocurrency is the ability to convert it into a spendable
currency. Exchange rates, charges and taxes make it expensive and difficult to do
so,The result is often uneconomically viable.The vast majority of cryptocurrency
holders hold their currency waiting for the day when they can use it to purchase
goods and services directly without the need for a fiat exchange.

The good news is that there are more and more companies offering
cryptocurrency holders their goods.

Below is a graph showing how the sales globally have increased from 2009-2018
 SOURCE:www.weivo.com

The Internet has changed the way we go shopping. For those of us who don't
shop online often use online searches for prices, product descriptions and
availability before going to the high street. Retailers in the UK understand the
internet has transformed the way consumers shop, thus reshaping the high
street..Research by IMRG suggests that over 60 per cent of smartphone shoppers
are planning to do their Christmas shopping by phone. Many of these shoppers
admit showrooming, a technique that involves browsing high street stores to find
the product they like, and then buying through a smartphone or tablet computer
at any online retailer that offers the best price.Only 20 years ago, most of us were
blind to the existence of the Internet as a place to shop. In the mid-1980s,
however, it was not until the invention of the World Wide Web by Tim Berners-
Lee that the widespread use of the Internet by consumers has come into an
existence.Nowadays, the idea of living without e-commerce seems vague,
complicated and embarrassing to many. It wasn't until a few decades ago that the
idea of e-commerce had appeared.The history of e-commerce started 40 years
ago and continues to grow with new technologies, innovations,inventions and
thousands of businesses entering the online market every year. Electronic Data
Interchanges and Teleshopping paved the way for today's e-commerce store in
the 1970s. The history of e-commerce is closely linked to the history of the
Internet. Online shopping became possible only when the Internet was opened to
the public in 1991. Amazon.com was one of the first e-commerce sites in the U.S.
to start selling products online and thousands of businesses have followed since
then.The first online transaction was, according to some reports, the sale of
marijuana by Stanford students to MIT students via the Arpanet account at their
artificial intelligence lab in 1972. However, some 22 years later, the first online
shopping transaction on the Internet took place.In 1990, Tim Berners Lee, along
with his friend Robert Cillian, developed a hyperlink project called World Wide
Web.That same year, Lee built the first web server using a NeXT machine, and
wrote the first web browser. Soon thereafter, on Aug. 6, 1991, he made his debut
on the network as a publicly available Internet service. As Berner Lee decided to
take on the challenge of marrying hypertext to the Internet, the process led him
to create URL, HTML and HTTP in doing so.The Internet and internet shopping
saw tremendous development after the National Science Foundation lifted its
limits on commercial usage of the NET in 1991. The NSF started charging a fee for
registering domain names in September 1995. At that time, 120,000 registered
domain names were present and that number increased to more than 2 million
within 3 years.Around this time, the position of NSF on the Internet came to an
end and a great deal of regulation transferred to the commercial
sector.Amazon.com launched its first mobile trading app in 2001. Over the next
two decades, mobile commerce has gained speed as more users buy from their
hand palm. According to e-marketer Inc., more than a third of U.S. e-commerce
purchases were made to a mobile device in 2017. The research firm expects to
raise smartphone revenues by a third in 2018,It is projected that mobile sales will
top 50% by 2020, hitting more than $200 billion. Consumers as well as business
customers switch to mobile devices for product research and discounts, with
social media interaction becoming ever more common. Although business
customers expect consumer features like a responsive interface that moves from
desktop to laptop to tablet to phone with consistent functionality.E-commerce
was, of course, an American phenomenon in the beginning, but as the internet
has spread around the globe, it is now densely populated China that boasts the
largest economy, worth $562,66 billion. Jack Ma's Alibaba empire had the largest
public offering in history, at $25 billion. That is twice the amount of Malta's GDP
in 2015 to put that into perspective.With a total of $349.06 trillion in 2015, a leap
of 14 per cent from 2014, the US is also not far behind. Amazon.com has made
$107.01 billion in net sales. That's very remarkable when you consider the fact
that the company for almost its first decade of service did not make a full year
profit.The United Kingdom is a distant third, yet is held in high regard. Data
suggests that half of online shoppers have searched out British high-quality
products. The UK market became the highest in 2010, when calculated on a per
capita basis (i.e. the percentage of the population that shops online). They also
differentiate themselves by making half of their Paypal transactions over
phones.It's mobile and other technologies that propel e-commerce into the future
and landscape change. Ninety per cent of businesses are now using social media
for their company and many websites now have customized e-commerce apps. As
more of the world's population gets online, the future also promises unending
growth. In 2019, the US is expected to achieve a market value of $548 billion.

CHAPTER-2
LITERARTURE REVIEW
2.1 According to Dr. Sunil Kumar dharmappaIt was discovered from the empirical
findings that online marketing / Internet plays an important role in implementing
an organizational marketing strategy in the form of growing brand awareness as
organizational products and services are presented to a more focused wider
public for a very long time.The company products and services are shown to the
general public as long as the web page still exists and remains relevant. The 44
benefits of the internet over the corporate marketing strategy is that it costs less
to perform online promotional activities than it does offline on several channels.

Products and services from the organization are shown to the general public as
long as the web page still exists and is relevant. The Internet's 44 benefits over
the corporate marketing approach are that it costs less to conduct online
promotional activities than it does offline on several platforms.E-mail marketing is
another free trend marketing tool out there that many companies still have to
take advantage of. Several e-commerce websites such as Amazon have effectively
used e-mail marketing to market their products through recommendations to
their customers.Digital is also very important in the developed marketing
communication strategy as it provides the company with the ability to easily
handle the different marketing network and combine all the different
components with digital digital technology. This is a major online advancement as
it allows companies to reduce customer demands while at the same time focusing
on delivering specific customer value.Digital is also very important in the
developed marketing communication strategy as it provides the company with
the ability to easily handle the different marketing network and combine all the
different components with digital digital technology. This is a major online
advancement as it allows companies to reduce customer demands while at the
same time focusing on delivering specific customer value.

2.2 According to Ms.VEERA PUJANI The standard of e-commerce websites for

knowledge and systems on a student who is majoring in management does not
directly affect the use of e-commerce website. Nevertheless, the quality of service
has a clear and significant impact on the use of the e-commerce website. From
this analysis it can be inferred that the quality of service influences the use of
website e-commerce services rendered prior to the website manager.Customers
who already offer a satisfactory service can receive customers from the use of the
e-commerce website so that users can continue to use the website and benefit
from its use.

2.3 According to Dr. Rahul Kumar Even if the statistical significance of different
criteria has not been investigated but the generalized findings obtained through
data analysis have provided a perfect indication of the growing importance of
online shopping websites or stores in Indian consumers lives.Online shoppers
visit the e-stores daily. The comfort and convenience offered by these 24x7 stores
has made online shoppers worldwide very simple & fast shopping. The research
mentioned in the section above has shown that Indian consumers are highly
dependent on websites for online shopping.But the available figures have shown
that the Indian market is not yet a fully developed market for e-stores or online
shops. Online shopping stores in various areas and in nearly all Indian market
segments are large in scale. The young population is this online industry's main
attraction and they contribute strongly to the rapid growth of online shopping in
India.The maximum number of internet users is young, the majority of the
necessary goods and services are applicable to this segment only. Travel planning
is one of the most important services that online shoppers in India use. The
present study has provided market strategists with varioussuggestions.

The market segments including Flowers, Toys. The advertisers will target
electrical goods, smartphones and home & kitchen pieces in order to attract more
and more online shoppers. And the demand for other products and services must
be widened by providing the online shoppers with more awareness and
knowledge.Various online shoppers have shown fear of unsecured transactions in
online payment and abuse of personal information provided by online shoppers
according to the study. Digital shopkeepers try to increase their confidence in
online shopping.
2.4 According to chengLu wan there are plenty of reasons people shop online. For
example, customers can purchase anything at any time without going to the
store; they can find the same product at a lower price by comparing different
websites at the same time; sometimes they want to avoid pressure when
engaging face to face with salespeople.They would avoid traffic jams in store etc.
These factors can be distilled into four categories: convenience, information,
products and services available, and cost and time effectiveness.Consumers are
not only searching for goods but online services as well. Some businesses provide
24 hour online customer service.

Thus, even after business hours, consumers can ask questions; provide the
necessary support or assistance, which has given consumer convenience (Hermes,
2000).Many consumers use online platforms simply to avoid face-to-face contact
with salespersons because they are under pressure or uncomfortable when
interacting with salespersons and don't want to be exploited and monitored on
the market.This is especially true for those consumers who may have had
negative experience with the salesperson, or who simply want to be free to make
their own decisions without the involvement of salespersons.

2.5 According to Dr. Pritam P. Kothari &Shivganga S. MaindargiResearchers made

an attempt to research the current status of online shopping. 100 Respondents
were selected from Solapur city. Opinion was obtained from these respondents
using well-structured questionnaire. Researchers have drawn conclusions with
the aid of Data analysis and interpretation. Researchers have drawn conclusions
and suggestions with the help of questionnaire.In recent times, Internet users in
India are growing due to the revolution in the telecommunications sector no. and
consumers use the internet for online shopping, but most customers ' first
preference is manual shopping still for daily purchase.In order to increase the
number of customers for online shopping, there is a need for significant
advertising and promotion by online shopping companies in order to attract all
consumer groups. Most customers are of the opinion that shipping charges paid
by companies are very high, it is proposed that companies should either eliminate
shipping charges or openly circulate the product.After study it is observed that
consumer understanding is the big obstacle behind the progress of online
shopping. Majority of customers are not aware of this online shopping company
making separate pre and post services.

1. Businesses should be aware of how protection is managed by businesses about

customer credit card no.

2.Companies will inform consumers of return policy and procedure if the product
is wrong or bad. Businesses will simplify the return process, as few businesses are
asking customers to resend goods if any product arrives wrong or bad. Instead of
these businesses, goods should be purchased from consumers and shipped to
them in a minimum of time by written product.

3.Companies will inform consumers of return policy and procedure if the product
is wrong or bad. Businesses will simplify the return process, as few businesses are
asking customers to resend goods if any product arrives wrong or bad. Instead of
these businesses, goods should be purchased from consumers and shipped to
them in a minimum of time by written product.

4. in cases of electrical and home appliances after sale services is very important,
companies should clearly tell the customers about how to install and use it.
Companies should also offer or tell customers about the services station incase if
there is any problem while using any appliances.

So, it is concluded that the online shopping future in India looks bright. Shopping
online provides the best option for consumers to save time and money.
Companies Offers comprehensive product information, easy payment system,
price comparison facility and very important shopping experience for free. Online
shopping success depends on its popularity, its brand image and exclusive
promotional policies.

2.6 According to Ms. Deepjyoti Chaudhary & Mr. Abhijit DeyMost respondents
shop online, so this fact can be of interest to the corporate sector trying to
market their brands and do business online. The majority of respondents shop
online but still think that the reason for not shopping online is because of the
inability to physically reach and see the product when shopping.It has been found
that internet literacy has an important relationship with online shopping, hence
care should be taken to improve internet literacy in order to facilitate online
shopping. It was found from the analysis that online product price listing has an
important impact on on online purchases.Therefore, in order to encourage online
shopping, online price listing should be lower than traditional market price listing.
The online retailers must offer a more competitive price and product variety to
attract customers and encourage them to make purchase decisions.Website
accessibility has also been found to have no significant impact on on online
shopping, which means that website consumer-friendliness has no impact on
whoever is internet literate and who buys online.Another conclusion was that
there is no clear relationship between online shopping and educational
qualification, meaning training has no emphasis on on online shopping, whereas
online shopping has a significant gender relation.Therefore, e shopping
companies should be precise in meeting the needs of both male and female
shoppers, when promoting their brands or selling their products online.

CHAPTER-3
RESEARCH METHODOLOGY
3.1. Purpose of the study:
1. To know about the future prospects in India.

2. To know if online shopping provides better services than offline.

3. To know what are the most frequently bought goods from online shopping.

4. Do customers feel safe while shopping online.

5. To find out are customers satisfied with the concept of online shopping.

Research methodology refers to all the techniques and ways that are used in a
research for collecting, analysing and evaluating the data. It helps The Reader to
understand and analyse the studies reliability. Include evaluating and
understanding how data is collected and how it is analysed. Include analysing the
research type, source of data, sample size, target population, data analysis tool,
sampling design, sampling frame etc.

SOURCE OF DATA OR DATA COLLECTION METHODOLOGY

Sources of Data Collection can be of primary source and secondary source. In this
research paper we have used both primary source of data and secondary source
of data.

 Primary source

Primary source are the source of data that are authentic and first hand
information. They are purpose specific aur we can say that they are used when
there is a specific purpose. This type of data source are the pure data.

Personal investigation, questionnaires, telephonic interviews, interviews, census

etc. are methods of collecting primary data.
 Secondary data

These types of sources of data are already published by organisations, authors,

writers, researchers etc. They are kind of impure data in sense, as we are getting
and collecting the information from secondary sources and we are not collecting
these information by our own.

Publications from government, publications from organisation, journals, articles in

newspaper, other publications are few examples of secondary data. Books,
magazines, libraries, internet and other secondary data, financial statement of
company and other information which is already published; these all come under
the secondary source of data.
Sources of data or Data Collection methodology that is used in this research is as
follows:

Primary Source

Survey/Questionnaire A survey/ questionnaire is conducted

among 42 people. The survey/
questionnaire is designed basically for
the youth. It collected the information
from the target population regarding
their perspective and viewpoint
towards digital banking and
digitalization in India.
Secondary source

Literature Sources Some Information is also collected and

gathered by reading and analyzing the
articles, journals and research paper
which are already written and
published by honoured
authors/Researchers.
Internet/Books

. Also, it is an economical, saves time, efforts and money, and provides faster
solutions.
• Sample frame

Primary data was collected to facilitate the research. The respondents were
working individuals, students and housewives. Care was taken while
collecting the responses to only include individuals from northern states.
( metro- 77.5% non-metro 22.5%) For the purpose of examining influence
of online shopping in India ….. Respondents were surveyed ( male- 80%,
female-20%). Individuals were approached through different social media
platforms like Whatsapp, Telegram and LinkedIn

• Sample size

The sample size for the collection of data is 40 with 80% being the male and 20%
female. As mentioned above in the sample frame most of the respondents
belonged to Northern states. Since most of the people who buy online are from
the millennial era, most of the people belonged to the age group of 20-30.

• Questionnaire

To formulate the questionnaire interviews were taken to understand the

consumer behavior and formulate questions accordingly. Various things were
kept in mind while taking these interviews. Below are the mentioned variables
which were included while formulating the questionnaire.

Furthermore, the questionnaire was formulated under five variables namely:

• Usage

• Awareness

• Buying behavior

• Services and feedback

• Demographics

Questions assessing Usage

1. Do you use online shopping apps

2. Which products do you prefer buying online

3. Which shopping sites do you prefer?

4. How often do you shop online

Questions assessing Awareness

• How did you come to know about the online shopping apps

• Do you feel that online shops give more discounts on products than offline
shops?

• Will you read the return policy of the shops before conducting
transactions?

Services and feedback

• Do the products from online apps meet your expectations?

• What are the concerns you have with regards to online shopping?

• Do you think service quality of a seller is important?

Buying behavior

• Do you feel that expensive products are not suitable for buying through
online shops?

• Does online shopping influence your buying preference when in offline

stores?

• Demographic

1. Classify your region

2. Age

3. Gender

3.7. Data Collection Method:

The data collection method used for the gathering data for the research of the
influence and future prospects of online shopping in India is a questionnaire (It is
a survey method in which a set of questions are given to the respondents to fill in
order to collect data). A questionnaire in a web-based form is being used,
containing of all closed ended questions. Benefit of using web-based form is easy
and faster way of collecting data.

3.8. Questionnaire Design:

Link to the web based survey
questionnaire:https://docs.google.com/forms/d/e/1FAIpQLSdSrzSA3a_jBfRaspjGc-
7l45dIwsd7B9lxrFue0p8j_I0eBg/viewform?usp=sf_link

CHAPTER-4
ANALYSIS

INTREPETATION- Demographic factor is a socio-economic factor which includes age, race,

religion, education level, income level, occupation, etc. This question tells the Target Audience
or group by company. This motivate company to create different product and mange the segment
efficiently. Figure 1. Shows that majority 86% of the respondents belong to the age group (18-
24) and the rest minority between 4% (25-30), 6% (30-35), and 4% (35above). This also shows
that none of the respondents is below 18. Majority age group (18-24) tells that the users of the
Apple products mainly are from this age group.
INTREPETATION-It can be seen 80% of users are male whereas 20% are females.

INTREPETATION- it can be seen 77.5% are from metro cities and 22.5% are from non-metro.
INTREPETATION- MORE THAN 50% have a annual income of 2.5-5 lakhs and 30% 7-7 lakhs

INTREPETATION- 100% people use or shop online, which is quite impressive that internet is used by
large no. of people.
INTREPETATION-most of the people got to know about the online shoping through advertisments. Rest
through friends and family.

INTREPETATION-most people use online shopping because they find wide range of products and services
or because of the diversification. Discount also plays large role as it attracts customers. Flexibility of
payment on online shopping platforms also attracts customers.
INTREPETATION-fitness products are bought more than any other products as seen in the chart
.electronics are second most bought products in india

Intrepetation- it can be seen that pespondents are quite happy with the products they receive from
online shopping.the prdoucts meet their expectations.
INTREPETATION-it can be seen that 57.5%respondents relies on the authenicity of the product. They
don’t want the seller to sending fake produts. 15% of the respondents prefer after sales service. 17.5%
of the respondents have concern of lack of physical touch, as they cannot touch the product physically
which makes them concern.

INTREPETATION-Respondents believe that online shopping offers more discount then offline stores.
As we can see from the above table that most of the people feel that online methods are not
suitable for buying expensive produts which could clearly do with the status acociated with these
products. People prefer to buy these products from exclusive stores as it gives them a sense of
exclusivity and status to buy from the same and also they feel that products that are expensive
may not be genuine or real

It can be seen that online shopping has a huge influence on the buying behavior of he consumers
when buying in offline stores,people look for new styles and trends on online websites and then
search the same in the offline shops,this means that online shops provide a huge variety in terms
of the products which increase the expectation of the consumers when purchasing something
from offline stores.
As it can be seen that most of the people are satisfied with the products offered in the online
shops.

Here people are willing to recommend shopping from online sources. People recommend those
things that offer them high level of satisfaction.

It can be seen that people shop from online shops often which means that peole constantly monitr the
trends on the sam.
Of course the quality of seller I importat as it only determines whether the consumer will do future
purchases from the same or not.
It can be seen tat most of the peopleprefer buying from amazon which further states that amazon
provides a wide variety of products at affordable prices with oe day delivery guarantee.

It can be seenthatpeple would prefer online shopping if the prices of products are similar in both
the mediums mainly because of the convenience factor associated with the online shopping
methods.

As it can be seen that people go to offline strores before shopping from online methods,now this
is because people want to compare the prices between both the mediums and choose the most
economical one.
 Statistical Analysis

Regression Statistics
Multiple R 0.137796158
R Square 0.450987781
Adjusted R Square 0.38963237
Standard Error 0.459368932

Observations 40
ANOVA
  Df SS MS F Significance F
Regression 3 0.147036631 0.04901221 0.232263544 0.00000432
Residual 36 7.596713369 0.211019816
Total 39 7.74375      

  Coefficients Standard Error t Stat P-value

Intercept 1.635759311 0.438530941 3.73008871 0.000657372
Usage(US) -0.155302926 0.197978485 0.784443451 0.000004367
Awareness(AW) 0.046464257 0.17062647 0.272315645 0.000785593
Services and feedback.(SF) -0.025737015 0.143789191 0.178991302 0.478948112
Model 1 is significant p< 0.01

The primary objective of the study was to determine the factors which shape
online buying behavior. Therefore for the mentioned purpose, we have
conducted a survey of 40 individuals of India across multiple Northernlocations.
This research was conducted irrespective of region. Special emphasis was given to
include female population into the study. This section concludes the report with
discussion structured as per the variables being studied. These are presented as
under:

OS= α + βUS + βAW + βSF + ε

Dependent variable

OS = Online shopping behavior

Independent variable

US= Usage

AW=Awareness

SF= Services and feedback

ε = Error term

Online Shopping behavior =ƒ (Usage, Awareness, Services and feedback)

The data was regressed using multiple regressions and when all of them were put
in the SPSS two of the three variables depicted significance. The model overall
depicted significance (p<0.01); f= 0.23)

Refereeing to the independent variables,Usage and Awareness carried

significance(p<0.01); (p<0.01); respectively whereasServices and
feedbackdepicted insignificance (p<0.01).

This tells us that the online shopping behavior is positively influenced by usage
and awareness of the product. Furthermore, services and feedback showed no
influence to online shopping. In other words, the online shopping behavior is not
affected by services and feedback.
 CHAPTER -5
CONCLUSION
The internet is one of the biggest discoveries of the modern era which has
transformed and revolutionized workings and procedures of the business world as
well. The rapid growing usage of internet has created a foundation for massive
prospects for marketers of today. The customer plays a great role in today’s
modern time. They are very innovative in many ways such as attitude. Since
customers plays a large role or have great impact so internet it is very essential
for companies to investigate and understand the factors that influence the
decision to purchase online. Customers perceive benefits of online shopping not
only in the form of buying product but also to compare prices and product
features and after sale service facilities they will receive if they purchased the
product from particular website. Companies are also using the Internet to convey,
communicate and disseminate information, to sell the product, to take feedback
and also to conduct satisfaction surveys with customers.

This study assesses online buying behavior amongst individual, understanding the
impact of various variables on their buying behavior. The study also correlates
demographic factors with Online buying behavior

Data was collected from working individuals, Students, businessmen, housewives,

etc. across Northern states of India. 40 individuals participated in the survey and
answered the 20-item questionnaire. The respondents comprised of 8 females
and 32 males with all having past buying history. To study the requisite a
questionnaire was designed. Out of a pool 34 questions, a 20-item questionnaire
was designed. The questionnaire constituted of questions pertaining to online
buying behavior, past usage and services and feedback

As we can see from the analysis that most of the people prefer shopping online
mainly because it provides them with great discounts and convenience along with
standing upto their expectations with regards to the product performance which
also signifies as to why people do repeated purchases from the same. As online
shops provide new products at a relatively cheap prices, it puts a burden on the
offline shops to match the growing expectations of the online customers as they
compare the same with the value they get while shopping from online methods.

But at the same time people have concerns regarding the product authenticity
when shopping online which also signifies that why do people not purchase
expensive products from the same as these products need physical verification
which cannot happen online. The online vendors need to work on increasing the
confidence of the customers with regards to the authenticity of the products and
through that only will they be able to tap the high end market of expensive
products.

CHAPTER-6
REFERENCES
 THE FUTURE OF ONLINE SHOPPING IN INDIA. A Study
of Punjab and Haryana States of India. Rahul
Kumar(2015)
 Factors Influencing Online Shopping Behavior: The
Mediating Role of Purchase Intention.AbdullahOsman
Shahrul Nizam Salahuddin Abdul
 The Influence of Online Shopping Values and Web
Atmospheric Cues on E-Loyalty: Mediating Role of
ESatisfaction.T Sai Vijay1 , Sanjeev Prashar2 and Vinita
Sahay.
 An study of Factors Affecting on Online Shopping
Behavior of Consumers.Dr.Gagandeep Nagra ,Dr.R
Gopal.
 A Study on “The impact of online shopping upon retail
trade business”.AmitSaha.
 Online Shopping Attitude among the Youth: A study on
University Students.DEEPJYOTI CHOUDHURY1 and
ABHIJIT DEY
 THE TREND OF ONLINE SHOPPING IN 21ST CENTURY:
IMPACT OF ENJOYMENT IN TAM
MODEL.Umair,Cheema, Muhammad Rizwan, Rizwan
Jalal, Faiza Durrani, Nawal Sohail.
 CHAPTER – 7
Annexures (Questinare)

Name:
Age:
Gender: Male Female Others
Education Qualification :

Q1 Do you use online shopping apps

a)Yes
b)No

Q2 How did you come to know about the online shopping apps
a)Advertisements
b)Friends
c)Family
d)Workplace

Q3 What are the reasons for shopping from online platforms

Convenience?
a)Diversified product options
b)Heavy discounts
c)Flexibility of payments
d)Quality of products
Q4 Which products do you prefer buying online
a)Clothing
b)Electronics
c)Footwear
d)Groceries
e)Home and kitchen stuff
f)Fitness products
g)Furniture

Q5 Do the products from online apps meet your expectations?

a)Yes
b)No

Q6 What are the concerns you have with regards to online

shopping?
a)Authenticity of the products(fake products)
b)After sales service
c)Long term performance of the product
d)Lack of physical touch
Q7 Do you feel that online shops give more discounts on
products than offline shops?
a)Yes
b)No

Q8 Do you feel that expensive products are not suitable for

buying through online shops?
a)Yes
b)No
c)Not sure

Q9 Do you feel that online shopping has led to offline shops

giving more options to customers at competitive prices?
a)Yes
b)No
c)Not sure

Q10 Does online shopping influence your buying preference

when in offline stores?
a)Yes
b)No
Q11 Do you wish to continue using online shopping for future
purchases
a)Yes
b)No
Q12 Would you recommend others to use online shopping apps
a)Yes
b)No
Q13 How often do you shop online?
a) Not at all
b) Sometimes
c) Very often

Q14 Do you think service quality of a seller is important?

a) Yes
b) No

Q15 Which shopping sites do you prefer?

a) Amazon
b) Flipkart
c) Jabong
 d) Myntra
e) Others, Please specify

Q16 If a product has a same price online and offline which one
would you prefer?
a) Online
b) Offline
c) None

Q17 Do you go to retail store before making your final purchase

online?
a)Yes
b)No

Q18 Will you read the return policy of the shops before
conducting transactions?
a)Yes
b)No

Q19 What are the payment methods you generally use for
online purchase?
a) Credit Card
b) Debit Card
 c) Net Banking
d) Cash on Delivery (COD)
e) Gift Cards & Promotional Codes

Q20 Is shopping online safe?

a) Depends on the store
b) Safe
c) Unsafe

The objective of this questionnaire is to find out the reasons

that induce the customers to shift to the same thus validifying
the differences between online and offline business and also
the fact that how are these unique differences processed by the
online businesses acting as an influencer for he offline
businesses to imitate the same and come up with something
that makes them a worthy competition to the same.