BUSINESS

ENVIRONMENT
CASE STUDY: ITC CLASSMATE

- PREET ARYA
 ABOUT
 ITC CLASSMATE is a subsidiary of ITC Ltd (a conglomerate company).

 It was launched in the year 2003.

 Years 2007- 2009 saw the launch of Children Books, Slam Books, Geometry Boxes, Pens and Pencils under the
“Classmate” brand.

 The company is currently headed by Yogesh Chandra Deveshwar.

INDUSTRY
 ITC CLASSMATE deals in stationery items.

 It started from notebooks and since then it has only looked forward.

 CLASSMATE currently offers a comprehensive stationery portfolio with writing

instruments (ball, gel, and roller pens, and mechanical pencils),
mathematical drawing instruments (geometry boxes) and art products (wax
crayons, plastic crayons, sketch pens and oil pastels).
FOUNDERS AND TEAM

Y C DEVESHWAR
- CHAIRMAN OF ITC CLASSMATE
STARTUP STORY
ITC was formed on August 24, 1910 under the name Imperial Tobacco Company of India
Limited.
Later the name of the Company was changed from Imperial Tobacco Company of India
Limited to India Tobacco Company Limited in 1970 and then to I.T.C. Limited in 1974.
ITC contains a wide range of businesses - Cigarettes & Tobacco, Hotels, Information
Technology, Packaging, Paperboards & Specialty Papers, Agribusiness, Foods, Lifestyle
Retailing, Education & Stationery and Personal Care.

 Finally, the company changed its name to 'ITC Limited’ on September 2001.
 ITC launched CLASSMATE in 2003 in education and stationery segment.
FUNDING AND INVESTORS
 ITC CLASSMATE is a subsidiary of ITC Ltd.

 Therefore, it receives funding from ITC limited.

CONCLUSION
 The stationery market in India is driven by not only growth in the education
sector but also industrial growth.
 Due to increase in organized retailing and trends towards creating stronger
visibility, Indian stationery market is poised for further growth.
 India is an emerging economy with a huge population base.
 Rising income levels coupled with the Government’s impetus on educating the
masses will lead to the development of stationery market.
 Rising literacy rate is a chief pointer towards growth in the education sector.
 HENCE, it is essential to evaluate different factors impacting the stationery
business of India.