Cadbury Company

Shambhavi Sunil Gujar

TYBMS
 INTRODUCTION

• Cadbury is one of the British fastest and a rapid growing confectionery company.

• Cadbury consists of 70% market share all over the world. The dairy milk chocolate alone
has accounted for 30% of market.

• Cadbury today is the market leader in the U.K chocolate confectionary market,
employing the most advanced processing technology and management information and
control techniques.

• World - wide Cadbury is one of the pre – eminent names in confectionary with
impressive range of famous brands.
CADBURY BUSINESS MODEL
 Cadbury‘s robust business model Cadbury‘s growth potential is underpinned
by its robust business model.
 They have strong brands and strong competitive positions in the three major
confectionery categories: chocolate, gum and candy
 They have strong leadership positions in nearly half of the world‘s largest
markets.
 The confectionery market has been growing around 5% p.a., with revenues
growing in low single digits in developed markets and in double digits in
emerging markets.
SITUATIONAL ANALYSIS
 POLITICAL ENVIRONMENT

 SOCIO-CULTURAL ENVIRONMENT

 TECHNOLOGICAL ENVIRONMENT

 ECONOMIC ENVIRONMENT

 DEMOGRAPHIC ENVIRONMENT
 DISTRIBUTION NETWORK
 Cadbury‘s brands are available in over a million outlets across the country covered Australia,
United Kingdom, China and India.

 The distribution network directly covers almost the entire urban population.

 Cadbury is using multi-channel distribution strategy. It uses indirect marketing channel of

level 3 in which Cadbury have intermediaries of distributors and retailers.

 This level distribution channel is being used by the whole chocolate industry.

 Distributors and retailers act as sources of information; they help company in promotion of
their product..
 SWOT ANALYSIS
 STRENGTHS
• In India it has about 70% of the confectionary market.
• The company has good market reputation.
• The target market is also quite large
 WEAKNESS
• There are fears the demand for the product may outdo the capacity of the company to satisfy the demands of the market.
• Banking on the success of the other brands in the market may have negative effects
 OPPORTUNITIES
• There company is introducing the brand in a less competitive market. This is unique opportunity for the company.
 THREATS
• There is threat of entry of other products in the market
• There is a threat of change of the current external environment
 FINDINGS
 If Cadbury wants to remain their position in the market, they need to capitalise in economies of
scale.

 They could cheaply produce a large quantity of units and yet lowering their costs.

 They will be easier to borrow capital at low interest rates, as banks knew that the company was less
of a risk.

 Diseconomies of scale will be occurred if Cadbury expands their business too quickly

 To remain a major player in the confectionery industry, they need to be effective in the current
market by introducing more new products and react to the alternatives within the market.
THANK
YOU