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  • Logo Explain

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    NAUFAL FA'IQ RAMADHANI
    11 views52 pages
    This document provides guidance on creating an effective logo, including key considerations around symbols, logos, and branding. It discusses the difference between logograms and logotypes, and covers pictorial, abstract, and monogram logo styles. The document outlines criteria for an effective logo, including being appropriate, distinctive, and simple. It also provides tips for shaping the logo, conducting competitor research, sketching, coloring, using different font styles, and tools for digitalization.

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    This document provides guidance on creating an effective logo, including key considerations around symbols, logos, and branding. It discusses the difference between logograms and logotypes, and covers pictorial, abstract, and monogram logo styles. The document outlines criteria for an effective logo, including being appropriate, distinctive, and simple. It also provides tips for shaping the logo, conducting competitor research, sketching, coloring, using different font styles, and tools for digitalization.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    11 views52 pages

    Logo Explain

    Uploaded by

    NAUFAL FA'IQ RAMADHANI
    This document provides guidance on creating an effective logo, including key considerations around symbols, logos, and branding. It discusses the difference between logograms and logotypes, and covers pictorial, abstract, and monogram logo styles. The document outlines criteria for an effective logo, including being appropriate, distinctive, and simple. It also provides tips for shaping the logo, conducting competitor research, sketching, coloring, using different font styles, and tools for digitalization.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 52

    How Powerful The

    Visual Impact of the


    Symbol
    Logo = Symbol
    Symbol ≠ Logo
    Logo Branding

    Symbol Communicate
    Logogram Logotype
    Logogram = logo gambar Logotype = logo tulisan

    Pictorial Wordmark

    Abstract Monogram
    Logo Mascot
    How to make an
    effective logo?
    Syarat logo efektif:
    1. Appropriate

    2. Distinctive

    3. Simple
    Why must be
    appropriate?
    Why must be
    distinctive?
    Why must be simple?
    Logo
    Is
    “Expensive”
    Making a Logo
    Shape of The Logo
    Identify Competitor Digitalizing/
    Sketching
    the Brand Research Vectoring
    Coloring
    Coloring
    Tips of Coloring
    Color Gradient
    Font Usage
    1. Serif fonts
    2. Sans-serif fonts
    3. Script fonts
    4. Display fonts
    1. Serif fonts
    Considered more formal, often used in print publications.
    Example: Garamond, Times New Roman, Didot, Rockwell
    2. Sans-serif fonts
    Considered more modern, often used in print publications.
    Example: Helvetica, Arial, Grotesque
    3. Script fonts
    Mimics handwritten text, often used in invitations and other
    part of formal documents.
    Example: Dancing Script, Great Vibes, Pacifico

    A A A
    4. Display fonts
    Often used for emphasis, enhanced readability, headings, and
    other attention-grabbing text.
    Example: Berkshire Swash, Old English Text, Algerian

    CCC
    Tools
    Adobe
    InkScape
    Illustrator
    References
    AT M
    Amati
    Tiru
    Modifikasi
    *Amati *Tiru *Modifikasi

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