Name: Tenebro,Kimberly Date: Feb 3,2019

1.Lettermark is a typography-based logo that’s comprised of a few letters, usually a

company’s initials. The lettermark is all about simplicity. By utilizing just a few letters
lettermark logos are effective at streamlining any company brand if they have a long
name. For example, how much easier is it to say—and remember—NASA versus the
National Aeronautics and Space Administration?

2.Wordmark logo is a font-based logo that focuses on a business’ name alone. Think
Visa and Coca-Cola. Wordmark logos work really well when a company has a succinct
and distinct name. Google’s logo is a great example of this. The name itself is catchy
and memorable so, when combined with strong typography, the logo helps create
strong brand recognition.

3.Pictorial mark (sometimes called a brand marks or logo symbol) is an icon—or

graphic-based design. It’s probably the image that comes to mind when you think “logo”:
the iconic Apple logo, the Twitter bird, the Target bullseye.

4.Abstract mark is a specific type of pictorial logo. Instead of being a recognizable

image—like an apple or a bird—it’s an abstract geometric form that represents your
business. A few famous examples include the BP starburst-y logo, the Pepsi divided
circle and the strip-y Adidas flower.

5.Mascot logo is simply an illustrated character that represents your company. Think of
them as the ambassador for your business. Famous mascots include the Kool-Aid Man,
KFC’s Colonel and Planter’s Mr. Peanut.
6.Combination mark is a logo comprised of a combined wordmark or lettermark and a
pictorial mark, abstract mark, or mascot. The picture and text can be laid out side-by-
side, stacked on top of each other, or integrated together to create an image. Some well
known combination mark logos include Doritos, Burger King and Lacoste.

7.Emblem logo consists of font inside a symbol or an icon; think badges, seals and
crests. These logos tend to have a traditional appearance about them that can make a
striking impact, thus they are often the go-to choice for many schools, organizations or
government agencies.

Properties of Technical Writing

Accuracy
One of the essential characteristics of technical writing is maintaining accuracy. If you
are writing a review of a newly launched Nokia mobile phone and you miss on one
important detail, this will convey the customers that there is nothing special about this
product and they would buy another mobile phone instead. Technical writing requires
that the information you provide is based on accuracy and quality content.

Clarity
Write the technical document in a layman’s tone so that the customers who are not
really techie fans are also able to understand what the product is all about. Try cutting
down on the use of jargons because again, this is going to confuse the customers. Keep
your language and expression simple and meaningful. Use of complicated words may
put the readers in a quandary.

Descriptiveness
Be as descriptive in distinguishing the technical product as you can. More than half of
the customers come from a non technical background and they need to have sufficient
details otherwise they will not be able to picture the product correctly. If you are creating
a manual for an electronic product which explains how to operate it, make sure you
cover every aspect of its functioning.

Correctness
Technical writing requires that you use correct grammar and sentence structure. Write
down the key features in the form of headings, sub headings or bullet points as this will
make the manual easy for the customers to read.
The nature of the business is
manufacturing company, specifically
manufacturing clothes for women. It is the
company itself that will design and
manufacture its products. The structure of
the business is partnership, which is
established by two or more in persons who
share the task of putting resources into the
company.
PROPERTIES OF TECHNICAL WRITING
1. Accuracy
» Unclear writing can cause many problems
and even inaccuracy in the report. If you
mean to refer to fig 3.1 don’t refer to
fig 3.2. Slightest error can confuse or
even annoy the reader of the report.

2. Brevity
» it's easier to grasp the main idea of the
report written if you have a brief report.

3. Coherence
» logical togetherness of the material;
» use of traditional devices

4. Confidence
» The modest sureness on your part as the
report writer

5. Dignity
» Formality with respect to words and
the way words are used
» Avoid contracted word such as can’t,
haven’t, doesn’t because it might give
other meaning.
6. Emphasis
 » Main point; separates major from
minor issues

There are a number of components involved in technical writing:

 Good grammar
 Concise writing style
 Focus on a particular audience or type of work
 Easily-identified thesis statement
 Contains accurate information

Where academic writing requires prose, historical references and paragraphs,

technical articles and papers require less verbose structures. Short sentences and lists
are preferred over long paragraphs. Further, the majority of references in technical
writing are as current as possible, rather than pointing to the historical record on the
topic.

Because technical writing is usually brief, concise writing helps the reader access the
information quickly. The focus of the writing is on a single topic and bullet points
help narrow the scope of content. Technical writers avoid verbose styles and long
sentences.

Since technical writing is often employed to provide current content, it is done with
active voice and in present tense. Active voice is most often employed in regular
speech and is a style that is easier for readers and listeners to retain.

Additionally, technical writing focuses on industry-related information so individuals

in that industry should be able to easily recognize grammar and associated
abbreviations and acronyms.