8th November 2022

Macro marketing

• Objectives : Students will be able to CCSS: L O1.2 

• Define macro-marketing.
• Discuss the strategies and focus of macro marketing.
• Examine how marketing and society interact in order to learn how to grow the business.

• Warm-up
• https://www.youtube.com/watch?v=5mMmhmlR4NA

•
Macro marketing
• There are products that seem customized to the consumer and others that are made
for the masses. Those made for the masses utilize a macro marketing strategy. This
lesson reviews the strategy and factors that impact it.
• What is Macro Marketing?
• You recently bought into a company that makes an all-natural lip balm. The company
has a good relationship with its manufacturer. The next step is to determine how to
increase sales to the masses. You've decided to look into macro marketing.
• Marketing refers to the 4 Ps (product, price, place and promotion) used to
communicate with consumers. Macro marketing is the impact that marketing has on
the economy and society.
• https://www.youtube.com/watch?v=t3AituPIl-Q
The goal of macro marketing is to understand how marketing and society
interact in order to learn how to grow the business. Product development,
brand strategy, consumer behavior, market regulations and corporate social
responsibility are some of the things that macro marketing involves.
Focus points:
1.Emphasis on whole system
2.Seperation between producers and consumers.
3.Marketing function helps narrow the gap
4.Producers,consumers,and marketing specialists perform functions.
5.Functions can be shifted or shared.
6.Marketing facilitate production and consumption.
 Macro Marketing Strategy
• Macro marketing focuses on the majority of consumers rather than individuals. The goal is to determine how to reach a mass market. To do so,
companies focus on advertising, product features, in-store availability and packaging.
• Advertising - How can you reach the largest audience possible? Are there promotions that can draw in more customers? What are other
companies doing to promote their products? The lip balm company could use social media to advertise. By placing the product on popular
websites you can draw in consumers globally.
• Product Features - Are there new trends in society? How does your product meet the wants and needs of society as a whole? What
differentiates your product from others? These features should be the main focus. For example, the lip balm meets the new all-natural craze that
society is looking for. In addition, you've found ways to lower costs through creating partnerships with recycling centers for the packaging. This is
attractive to consumers who are questioning economic changes. These features should be what consumers are hearing about the product.
• In-Store Availability - What stores carry your products? Are you supplying enough products to keep up with the demand from customers? Are
the right stores carrying your products? For example, you need to consider who the majority audience is for your lip balm product.If the product
is in a higher price bracket than the competitors, you may not want to put it in a store where consumers come in looking for low priced items.
Instead, place your product in a store where consumers are focused on quality over price. Keep that store stocked and ready with promotions to
push the product.
• Packaging - Does your packaging attract the consumer? Does it display the product features that the majority of society is looking for? The lip
balm needs to prominently display the fact that it is all-natural and environmentally friendly.
• Factors That Impact Macro Marketing
• Now that you know how to reach the mass market, it is important to understand the factors that impact macro marketing. These are outside the
business, yet need your constant attention. Factors include social responsibility, consumer behavior patterns, socially admirable advertising
techniques and market regulation laws.
• What is the focus of macro marketing?
• Macro marketing focuses on the majority of consumers
rather than individuals. The goal is to determine how to
reach a mass market. To do so, companies focus on
advertising, product features, in-store availability and
packaging. Advertising - How can you reach the largest
audience possible?
Marketing facilitates production and consumption
 Macro marketing

• Independent task (10 mins)

• https://study.com/academy/practice/quiz-worksheet-factors-of-macro-marketing.html
• Real life connections/ Mission and vision connections
• UAE Connections

• How has macro marketing enhance the business quality in UAE? Select a
particular product you might be familiar with or a company in UAE and
discuss.
• Cross-curriculum connections
Students will give examples
• Exit ticket

Summarize what you learned about macro marketing.

Reference
• https://
study.com/academy/lesson/macro-marketing-definition-factors-exam
ples.html