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  • SEDO Module 1.3

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    PrinceSingh
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    The document discusses ways that important website content can be obscured from search engine crawlers, including: content hidden behind login forms or search forms; text displayed in non-text formats like images; and site navigation that is not accessible to crawlers like JavaScript menus or personalized navigation. It emphasizes that crawlers need clear links on a site to guide them from page to page to comprehensively index the content.

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    The document discusses ways that important website content can be obscured from search engine crawlers, including: content hidden behind login forms or search forms; text displayed in non-text formats like images; and site navigation that is not accessible to crawlers like JavaScript menus or personalized navigation. It emphasizes that crawlers need clear links on a site to guide them from page to page to comprehensively index the content.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    6 views12 pages

    SEDO Module 1.3

    Uploaded by

    PrinceSingh
    The document discusses ways that important website content can be obscured from search engine crawlers, including: content hidden behind login forms or search forms; text displayed in non-text formats like images; and site navigation that is not accessible to crawlers like JavaScript menus or personalized navigation. It emphasizes that crawlers need clear links on a site to guide them from page to page to comprehensively index the content.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    Can crawlers find all your important content?

    • Sometimes a search engine will be able to find parts of your site by


    crawling, but other pages or sections might be obscured for one
    reason or another. It's important to make sure that search engines
    are able to discover all the content you want indexed, and not just
    your homepage.

    • Can the bot crawl through your website, and not just to it?
    Can crawlers find all your important content?
    • Is your content hidden behind login forms?
    If you require users to log in, fill out forms, or answer surveys before
    accessing certain content, search engines won't see those protected
    pages. A crawler is definitely not going to log in.

    • Are you relying on search forms?


    Robots cannot use search forms. Some individuals believe that if they
    place a search box on their site, search engines will be able to find
    everything that their visitors search for.
    Can crawlers find all your important content?
    • Is text hidden within non-text content?
    Non-text media forms (images, video, GIFs, etc.) should not be used to display text
    that you wish to be indexed. While search engines are getting better at recognizing
    images, there's no guarantee they will be able to read and understand it just yet. It's
    always best to add text within the <HTML> markup of your webpage.

    • Can search engines follow your site navigation?


    Just as a crawler needs to discover your site via links from other sites, it needs a path of
    links on your own site to guide it from page to page. If you’ve got a page you want
    search engines to find but it isn’t linked to from any other pages, it’s as good as invisible.
    Many sites make the critical mistake of structuring their navigation in ways that are
    inaccessible to search engines, hindering their ability to get listed in search results.
    Can crawlers find all your important content?
    Can crawlers find all your important content?
    Common navigation mistakes that can keep crawlers from seeing all of your site:
    • Having a mobile navigation that shows different results than your desktop navigation.
    • Any type of navigation where the menu items are not in the HTML, such as
    JavaScript-enabled navigations.
    • Personalization, or showing unique navigation to a specific type of visitor versus
    others, could appear to be cloaking to a search engine crawler
    • Forgetting to link to a primary page on your website through your navigation —
    remember, links are the paths crawlers follow to new pages!

    This is why it's essential that your website has a clear navigation and helpful URL folder
    structures.
    Providing answers
    • Search engines typically assume that the more popular a site, page, or
    document, the more valuable the information it contains must be.
    This assumption has proven fairly successful in terms of user
    satisfaction with search results.
    Providing answers
    • How do search engines determine relevance and popularity?
    • Popularity and relevance aren’t determined manually. Instead, the
    engines employ mathematical equations (algorithms) to sort the
    wheat from the chaff (relevance), and then to rank the wheat in
    order of quality (popularity).
    • These algorithms often comprise hundreds of variables. In the search
    marketing field, we refer to them as “ranking factors.”
    • Example: : https://moz.com/search-ranking-factors
    Providing answers

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