Professional Documents
Culture Documents
COLLECTION
TUSHAR
SIDDARTH JAIN
MOHNISH
RISHAB KALRA
NAMAN JAYANT 1
Qualitative data collection methods
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Classification of qualitative methods
Q ua l i t a t i v e R e s e a r c h
Procedures
Direct I ndir e c t
(N o n d isg u ise d ) (D i sg u ise d )
Pr oj e c t i v e Sociometry New
T e c h n iq u e s
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Qualitative vs quantitative methods
Research stage Qualitative Quantitative
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Observation
method
Observation involves viewing and recording
individuals, groups, organizations or events in a
scientific manner in order to collect valuable
data related to the topic under study.
Method format:
• Standardized and structured
RESEARCH
Wednesday, April 19, 2017 Prpared By : Prof.Devrshi Upadhayay
CONCEPTS AND
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Content Analysis
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Content Analysis
Universe
• Word of content
• Theme
• Character
• Space measures
• Time measures
• Item
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Focus group discussion
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Key elements of
Focus Group discussion(FGD)
• Time period: usually recommended that
the discussion should take place in a single
setting.
Typical Usage:
• Problem definition
• Exploratory research
• Primary data collection
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Conducting the personal interview
Telephone Personal
Interviewi Interviewi
ng ng
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• Personal methods: these include at-home
interviews, mall-intercept interviews,
computer assisted personal interviews.
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