Mobile Commerce, Social

commerce.

Suresh roy
Aniket chandane
Sourabh tiwari
Yuvraj jadhav
Anjali singh
Yash kapse
Aayushi singh
Mahima
Introduction Of M-Commerce

What is M-Commerce :

• Mobile Commerce is also known as M-

Commerce.

• M-Commerce is the buying and selling

of goods and services through wireless
handheld devices.

• M-Commerce is the process of paying

for services using a mobile phone or
personal organizer.
M Commerce Life Cycle

Equipment provider

Application provider

Content Provider

Other Service Provider

Wireless Service Provider

E-Commerce
1. Electronic Commerce in short
it is called as e-commerce.
2. E-commerce activities are
performed with the help of
desktop computers and
laptops.
3. E-commerce is an older
concept.
4. E-commerce developed in
1970’s.
5. Examples of E-commerce
includes Amazon, Flipkart,
Quikr, Olx websites.
M-Commerce
1. Mobile Commerce in short it is
called as m-commerce.
2. M-commerce activities are
performed with the help of mobile
devices like smartphones, tablets,
PDA’s (Personal Digital Assistant)
etc.
3. M-commerce is an newer concept.
4. M-commerce developed in 1990’s.
5. Examples of M-commerce includes
mobile banking like paytm, in-app
purchasing Amazon mobile app.
Advantages of M-Commerce
• It creates new marketing channel
• It provides easy store access
• It provides in cost reduction and
productivity
• It benefits from traditional retail sales

Disadvantages of M-Commerce
• Absence of services in rural areas
• Fraud risk and security concerns
• Connectivity issue
• The habbit of people
What is mobile marketing ? Mobile marketing
• Mobile marketing is any advertising activity
that promotes products and services via
mobile devices, such as tablets
and smartphones

• It makes use of features of modern mobile

technology.
What is social media marketing ?

• Social media marketing (SMM) (also

known as digital marketing and e-
marketing)

• Social Media Marketing focuses on

people ,not on products.

• Social media marketing helps build a

good relationship.

• SMM increases the site popularity.

• In Social Media Marketing company can

listen , track , and measure what is
shared on the social media
Pro’s & Con’s

Pro’s
• Can spread information quickly to large
amounts of people.
• Provides an opportunity to develop
supportive onlne communities.
• Can be used to seek and find diverse
employment opportunities ( linkedin)
• Can connect professional communities (e.g.
researchers, businesses)
• Provides unique opportunities for
professional development.
Pro’s & Con’s

Con’s
• Information Overload and
Overwhelm
• Social Peer Pressure and Cyber
Bullying
• Can spread misinformation to large
amounts of people
• Research has shown that it can
increase feelings of depression and
anxiety.
 Conclusion
As m-commerce is rapidly on the rise, all businesses will have to focus on mobile
transactions and adapt to new upcoming mobile trends in order to stay in the
competitive market.

In such world, we have to admit that social networks are a new dimension of reality
that has become a part of the business world as well. Over 90% marketers report
they are or will be using social networks for business, while over 60% of them
claim to have acquired new customers over social networks.
Thank You
 Team

JAMES JONSSON
2

JOHN DOE

MICHAEL WILSON