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CASE METHOD OF LEARNING

PRESENTATION SLIDES

PRESENTED BY
MUHAMMAD MUBASHIR
MUHAMMAD UMER
MUHAMMAD IBRAHIM
CASE METHOD OF LEARNING
Case method is a participatory, discussion-based way of
learning where students gain skills in critical thinking,
communication and group dynamics.
The Role of Teacher in the Case
Method
The role of teachers in the case method is mainly to facilitate
listening, discussion, challenging, questioning, encouraging
problem solving and analysis and proposing theoretical
situations to test the rationality of generalizations.
THE ROLE OF STUDENTS IN THE
CASE METHOD
The role of students in the case method is mainly to
analyze the case, separating relevant from irrelevant
details, and arriving at practical conclusions.
TYPES OF CASES
Unfinished Cases
Finished Cases
Fictional Cases
Original Cases
DIMENSIONS OF A CASE

DESCRIPITIONS
PURPOSE
MODE OF DESCRIPITION
OVERCOMING THE
DIFFICULTIES OF CASE
METHOD
DISCUSS THE CASES
PARTICIPAT
PREPARE WITH OTHERS
BEFORE HAND E

SHARE YOUR NOTE


RELATED MIX IT UP WHAT
EXPERIENCE CLICKS
READING A CASE PROPERLY
Previewing
Scanning
Skimming
Reading
1. Interpreting
2. Evaluating
CASE ANALYSIS
APPROACHES CHEM CO. CASE 1
Started in 1965, Chem. Co. is a leading
manufacturer of car batteries in the U.K.
market. Since then, it has been under the
charge of Mr. Jones, the founder-owner of the
Read the case thoroughly firm. In 1999, the company decided to go for a
diversification by expanding the product line.
The new product was batteries for fork-lift
• Have a Bird-eye view.
trucks. At the same time, Mr. Mark was
• Summarize the case.
 .appointed the Senior Vice President of
• Gather facts. marketing in the company. However, soon after
its successful diversification into fork-lift
batteries, the sales in this segment began
dropping steadily. Mr. Mark wanted to
introduce some radical changes in the
Define the Central Issue
advertising and branding of the new business
• Do situation analysis. but the proposal was turned down by the old-
• Define the problem. fashioned Mr. Jones.
At this juncture in 2002, the firm is losing
heavily in the fork-lift batteries business and its
market share in car batteries is also on a
CASE ANALYSIS CHEM CO. CASE 1
APPROACHES
 In consistencies between a firm’s goals and it’s
Define the firm’s goals performance may further highlight the problems
discovered during analysis. Mainly, firm focuses
Getting firm out of this. on carrying itself out of identifies crises.
Identifying the firm’s goals will provide a guide
for further analysis at its very least.
Identify all the relevant
 ALTERNATIVES:
alternatives
 Alternative 1: Establish an Off-Brand for the
fork-lift business
 Alternative 2: Educate the customer market
about product quality
 Alternative 3: Exit the fork-lift battery business
Select the best alternative
Criteria for evaluation of alternatives:
• ALTERNATIVE .1 Establishing the firm's quality image
Increase in market share
Increase in sales
Develop an implementation
plan Cost of the product
DO’S FOR CASE ANALYSIS
Go through the case twice.
Complete list a problems that needs to be addressed.
Be thorough in your analysis.
Prioritize your recommendations ensuring that can be
carried acceptable time.
Support recommendation with persuasive argument.
Review your recommendation action plan to see if it
address all of problems and issues you identified.
DON’TS FOR CASE ANALYSIS
Rather than being self-centered while presenting the case
study you need to use indirect approach and give your
readers/listeners more importance.

Don’t show any biasness during case analysis.

Avoid any course of action that could have disastrous


consequences if it doesn’t work out as planed.
CASE PREPARATION
Identifying case preparation needs.
Developing case leads.
Initial clearance.
Data collection.
Preparing case outline.
Preparing case drafts.
Registration and testing.
THANK YOU
.

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