BUSINESS PROFILE PRODUCT PORTFOLIO MATRIX

    STAGE OF INDUSTRY MATURITY    

    EMBRYONIC GROWTH MATURE AGING

           

COMPETITIVE
POSITION DOMINANT
ALL OUT PUSH FOR SHARE HOLD POSITION HOLD POSITION
HOLD POSITION
HOLD POSITION HOLD SHARE GROW WITH INDUSTRY

ATTEMPT TO IMPROVE POSITION ATTEMPT TO IMPROVE POSITION HOLD POSITION

HOLD POSITION
STRONG OR HARVEST
ALL OUT PUSH FOR SHARE PUSH FOR SHARE GROW WITH INDUSTRY

SELECTIVE OR ALL OUT

CUSTODIAL
PUSH FOR SHARE ATTEMPT TO IMPROVE POSITION
OR MAINTENANCE PHASED OUT WITHDRAWAL
FAVORABLE OR HARVEST
SELECTIVELY ATTEMPT SELECTIVE PUSH FOR SHARE
FIND NICHE AND PROTECT IT
TO IMPROVE POSITION
 

FIND NICHE
SELECTIVELY PUSH FIND NICHE AND HANG ON PHASED OUT WITHDRAWAL
TENTATIVE FOR POSITION AND PROTECT IT OR PHASED OUT OR ABANDON
WITHDRAWAL

TURNAROUND TURNAROUND
WEAK UP OR OUT
OR ABANDON ORPHANED OUT WITHDRAWAL
ABANDON
    STAGE OF INDUSTRY MATURITY    

    EMBRYONIC GROWTH MATURE AGING

           

COMPETITIVE
POSITION DOMINANT

STRONG

FAVORABLE

TENTATIVE

WEAK

BUSINESS PROFILE PRODUCT PORTFOLIO MATRIX

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