Submitted By Huzaifa Muhammad

Submitted To Sir Jaffer

Assignment 2
Principal Of Marketing
4Cs of Marketing
 4Cs of Marketing
4Cs can better be describe with the help of 4Ps
 4Cs or Marketing
4Cs Explanation
Four Ps concept take the seller’s view of the market and four Cs
takes the buyer’s view.
 Customer Solution: Customers see themselves as buying value or
solutions to their problems.
 Customer Cost: Customers are interested in more than just price;
they are interested in the total cost of obtaining, using and disposing
of a product.
 Convenience: Customer want the product and services to be as
conveniently (‫ )آ"سانیس""ے‬available as possible.
 Communication: Customers want two-way communication.