Submitted By Huzaifa Muhammad

Submitted To Sir Jaffer

Assignment 1
Principal Of Marketing
7Ps of Marketing
 7Ps of Marketing
As far as products are concern 4ps still rule the marketing
arena.
In the case of services and for knowledge base economy
Booms and Bitner introduced another 3Ps of marketing.

These additional Ps are required for services marketing

7Ps of Marketing
3 Additional Ps

People

Process

Physical Evidence
 7Ps of Marketing
1. People
All People, who directly or indirectly influence the perceived
value of product or service, including knowledge workers,
employees, management and customer.

2. Process
Procedures (‫ار‬%%%‫ہ ک‬%%‫)طریق‬, mechanism ‫یب‬%‫رک‬%%%‫)ت‬
( and flow of
activities help the marketers to satisfy the consumer in a better
way.
 7Ps of Marketing
3) Physical Evidence
Physical evidence deal with sensory experience of a product
or service that allow a customer to measure whether he or
she received value.
For example if you go to five star hotel , you will sense the
difference in 5 star and in common hotel and payments will
be according to that.