MERCHANDISING

MERCHANDISING IS THE PRESENTATION

AND PROMOTION OF GOODS THAT ARE
AVAILABLE FOR THE PURCHASE OF BOTH
WHOLESALE AND RETAIL SALES. AT
RETAIL STORES, MERCHANDISING
MAINLY REFERS TO THE DISPLAYING
PRODUCTS IN A CREATIVE WAY THAT
ENCOURAGES CUSTOMER TO BUY MORE
PRODUCTS ACCORDING TO THEIR
CHOICES.
• TARGET'S NEED TO BE AT PAR THE WITH THE
CUSTOMER.

• WORDS BY TARGET'S EXECUTIVE VICE –

PRESIDENT OF MERCHANDISING.

• MERCHANDISING STRATEGY OF “ TARGET” TO

ATTRACT CUSTOMERS.

• STRATEGY OF MAINTAINING RETAILER

CUSTOMER RELATIONSHIPS .