Brand Management

Session 1
• Expectations from Course.

• Expectations from faculty.

• Expectations from students.

• Why are you here.

• Clarity and Focus.

• Have Questions.
Prerequisites

• What is Marketing?

• What is Segmentation and need for same?

• Targeting and Positioning?

 Marketing
ENVIRONMENT
Product Satisfaction
Price
Connect
Place Concern
Trust
Marketer Customer
Promotion Needs and wants
People

Process Competitor
Value
Physical Evidence
The Marketers Armory: 7 Ps
1. Product
2. Place
3. Price
4. Promotion
5. People
6. Process
7. Physical
evidence.
Brand

• What it is?
• Why it is important?
• What are benefits of Branding to customers and Marketers?
• How to create brands?
• How to strengthen them?
Why Brands are required