RETAIL REVS UP

PRESENTED BY: SOHANA SHAHID &

SAMEEA
INTRICACIES INVOLVED IN OPENING
AND MAINTAINING (LMT)

• Designing right layout

• Renewed focus on customer servive
• Creating awareness and taking feedbacks
• Understanding how retail landscape has evolved
 RISE OF MODERN RETAILING MADE THE
AGE-OLD KIRYANA STORES A DYING BREAD

YES, the rise of modern retailing made the age old kiryana stores a
dying bread because of the following reasons:
• Customers prefer more varities
• Quality
• More options in the market
• More department stores, hypermarkets and supermarkets have
made
 STORE DESIGNS LED TO STORE
SUCCESS

• Focus on designing the stores will display the products effectively

• It provides unique customer experience by highlighting the brand
and the products in the stores
• The store designs leds to increase in sales as customers now prefer
good ambiance and an aesthetic look
PAKISTANI RETAILERS THAT FOLLOWS LAYOUT
STRATEGIES:
• Al-fatah
• Diamond
 RETHINK, REVAMP AND REMODEL

• Massive potential in pakistan’s market

• Customers are more aware about the brands through social media and different
online websites
• Increase in competition
• Retailers assume the risks and costs of infrastructures
• Lack of online services offered to customers
 SHI FT TO MAKE A T RADITIONAL S TORE I NTO
NEWAGE AND MORE PE RS ONAL IZED SHOPP ING
STORE

FACTORS TO ADD IN RETAIL STRATEGY

• Shift in customer’s preference from product-price focus to assortment
experiennce
• Ensuring synergy in product placement
• Providing loyalty cards
• Taking feedbacks