ORGANIZATION AND

MANAGEMENT
Title of Presentation:
Organizational Mission
Adebule Oluwaseun Samuel 21911333
Otubaga Olawale Oluwasegun 220001068
Akin Olawnnle Benjamin 22117956
Hammed Owolabi Oladimeji 22211814
Amayanvbo Abiola Joy 22120753
 TABLE OF CONTENTS
● INTRODUCTION
● CHARACTERISTICS OF AN ORGANIZATION MISSION
● SAMPLE OF COMPANIES AND THEIR MISSION
● WHAT ARE THE BENEFITS OF DEVELOPING AN
ORGANIZATIONAL MISSION
● STRATEGIES TO DEVELOPING AN ORGANIZATIONAL MISSION
● OUTCOME AND SOLUTIONS TO THE BUILT ORGANIZATIONAL
MISSION
● CONCLUSION
WHAT IS ORGANIZATIONAL MISSION

► Organizational mission are things that every organization

should have.
► It describes and defines the main work scope of the
organization.
► A mission is the organization purpose of existence or why the
organization is found. It describes what the organization
should do to achieve the organization vision
► In other word, it is the explanation of who the organization is
and why you it exists.
Characteristics of an Organization
Mission

• Consistent, clear and powerful.

• Memorable and easy to understand.

• Inclusive and actionable 

• Guide for day-to-day operation

Sample of Companies and their Mission

► International Red Cross: To provide relief to victims of disaster and help people

prevent, prepare for, and respond to emergencies.

► Google: To organize the world’s information and make it universally accessible and

useful.

► Bakkah: Guide our customers to unleash their potentials by providing state-of-the-art

consultation and learning services.

What are the benefits of developing an
organizational mission

► Inspire People to be Focused and Productive.

► Form a connection with customers.

► Differentiate the organization from other competitor

(Global or Local)
Strategies to Developing an
Organizational Mission

► Identify the Company’s

Competitive Advantage
The competitive advantage or the
unique selling proposition is what
distinguishes a company from other
competitors in the field. In this step,
company can use analytics tools such
as USP Analysis, SOWT Analysis and
Core Competence Analysis.
Strategies to Developing an
Organizational Mission Contd….
►  Identify Organizational Goals
In this step, the company is not only
identifying the goals but also working
on putting action steps that will help
you achieve the identified goals.
Remember that the company’s goals
must second and nurture you
competitive advantage. Set clear goals
that can be measured; company can
use the tool SMART to identify the
goals
Strategies to Developing an
Organizational Mission Contd….
► Define the organization values
Define what are the values that the
company will adopt to achieve stated
goals. Think about the values that the
organization has or want to have; this
will help organization define or
develop great ones. It can consist of
only one word such as “integrity,
innovation, quality, teamwork etc.”
The team members can be a vital tool
that may help organization in defining
your values.
Strategies to Developing an
Organizational Mission Contd….

► Build the mission of the

Organization
Combine the three steps mentioned
above and start creating
organizational mission relying on
them. While creating, remember that
the mission must be short, concise,
inspiring, motivational, broad,
timeless and easy to remember. The
statements should clearly
communicate the direction and values
of an organization.
Outcome and Solutions to the Built
Organizational Mission

► Does it describe what the organization will do and why it will do it?
► Is it concise and clear?
► Is it inclusive of the goals?
► Is it actionable for people who may involve in the organization
Final Words…

► Now the Unique Mission are ready

to be published