Data

Analytics
Supervised By
Dr Mohamed Abo Rizka

Presented By
Saif Bakry & Mahmoud
Dahshan
Agenda
+ Definition of Data Analytics
+ Steps of Data Analytics
+ Skills of Data Analytics
+ Types of Data Analytics
+ Market of Data Analytics
+ Why Is Data Analytics Important
+ Data Analytics tools
+ Data Analytics industries
+ Data analytics examples
+ Popular data analytics certifications
+ Big data analytics apps in Covid-19

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Agenda cont. + Big data analytics Framework
+ What is Hadoop
+ Hadoop Architecture
+ Core components of Hadoop
+ MapReduce
+ Apache hive
+ Apache Hbase
+ Key application in healthcare
+ Big data analytics applications
+ Challenges and open research issues
+ Conclusion

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Definition of Data
analytics
Data analytics is the process of exploring
and analyzing large datasets to find
hidden patterns, unseen trends, discover
correlations, and derive valuable insights
to make business predictions. It improves
the speed and efficiency of your business. 

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Steps of Data Understand the problem
Analytics
Data Collection

Data Cleaning

Data Exploration and

Analysis

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 Mathematical skills

Ability to analyze
Skills of Data
Analytics
Problem-solving skills

model and interpret data

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Types of data
Analytics
There are 4 types of data
analytics
1. Predictive analytics
2. Descriptive analytics
3. Prescriptive analytics
4. Diagnostic analytics

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Predictive data
Analytics
Predictive analytics turn the data into
valuable, actionable information. predictive
analytics uses data to determine the
probable outcome of an event or a
likelihood of a situation occurring. 
Predictive analytics holds a variety of
statistical techniques from modeling,
machine learning, data mining, and game
theory that analyze current and historical
facts to make predictions about a future
event. 

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Predictive data Analytics

• Techniques that are used for • There are three basic

predictive analytics cornerstones of predictive
analytics

Linear
Regression Data Mining
Decision
Predictive Transaction
Analysis and
modeling profiling
optimization
Time series
analysis and
forecasting

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Descriptive Data Analytics
Descriptive analytics is the interpretation of
historical data to better understand changes that
have occurred in a business. Descriptive analytics
describes the use of a range of historic data to draw
comparisons. Most commonly reported financial
metrics are a product of descriptive analytics
for example, year-over-year pricing changes,
month-over-month sales growth, the number of
users, or the total revenue per subscriber. These
measures all describe what has occurred in a
business during a set period

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Descriptive Data Analytics Examples

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Prescriptive Data Analytics

Prescriptive analytics is a process that

analyzes data and provides instant
recommendations on how to optimize
business practices to suit multiple predicted
outcomes. In essence, prescriptive analytics
takes the “what we know” (data),
comprehensively understands that data to
predict what could happen, and suggests
the best steps forward based on informed
simulations.

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 Effortlessly mapping the path to
success

Inform real-time and long-term

Benefits of business operations

prescriptive
analytics Spending less time thinking and
more time doing

Reducing human error or bias

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Diagnostic Data Analytics

• Diagnostic analytics describes the techniques you

will use to ask your data: Why did this happen?
It’s doing a deep-dive into your data to search for
valuable insights. Descriptive analytics, the initial
step in most companies’ data analysis, is a
simpler process that chronicles the facts of what
has already happened. Diagnostic analytics takes
it a step further to uncover the reasoning behind
certain results.
• Diagnostic analytics is usually performed using
such techniques as data discovery, drill-down,
data mining, and correlations. In the discovery
process, analysts identify the data sources that
will help them interpret the results.

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Market of Data Analytics

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Why Is Data
Analytics Important
Data analytics is important because it helps
businesses optimize their performances.
Implementing it into the business model
means companies can help reduce costs by
identifying more efficient ways of doing
business. A company can also use data
analytics to make better business decisions
and help analyze customer trends and
satisfaction, which can lead to new products
and better services. 

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Data Analytics
tools

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 Retail

Data analytics
Healthcare
industries
Manufacturing

Banking sector

Logistics

Tourism

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Data
Retail Data analytics helps retailers understand their customer needs
and buying habits to predict trends, recommend new products,
and boost their business

analytics Healthcare Healthcare industries analyze patient data to provide lifesaving

diagnoses and treatment options. Data analytics help in
discovering new drug development methods as well

industries Manufactu
ring
Using data analytics, manufacturing sectors can discover new
cost-saving opportunities. They can solve complex supply
chain issues, labor constraints, and equipment breakdowns.

Banking Banking and financial institutions use analytics to find out

sector probable loan defaulters and customer churn out rate. It also
helps in detecting fraudulent transactions immediately.

Logistics Logistics companies use data analytics to develop new business

models and optimize routes. This, in turn, ensures that the
delivery reaches on time in a cost-efficient manner.

Tourism Data analytics can help the tourism sector by analyzing the
likes and dislikes of the customers visiting their website or
social media page. It deploys analytical tools to understand the
audience’s requirements, increasing customer satisfaction

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Data
analytics
Examples

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Popular data analytics certifications

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Popular data analytics certifications

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Big data analytics
apps in Covid-19

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Big data
analytics
Framework

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 What is Hadoop
+ Hadoop is an open-source framework from Apache and is used to
store process and analyze data which are very huge in volume.

+ It is being used by Facebook, Yahoo, Google, Twitter, LinkedIn and

many more. Moreover it can be scaled up just by adding nodes in the
cluster.

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Hadoop
Architecture
A Hadoop cluster consists of a
single master and multiple
slave nodes. The master node
includes Job Tracker, Task
Tracker, NameNode, and
DataNode whereas the slave
node includes DataNode and
TaskTracker.

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Core components of Hadoop

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MapReduce

MapReduce operation is split

into
three main components:
 Client,
 Job-Tracker,
 Task-Tracker.

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Apache
hive

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Apache HBase

HBase works on non-SQL and non-

relational
Approach.

main components:
• HMaster Server,
• HBase Region Server,
• Zookeeper.

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 Key application in healthcare
Medical image processing and imaging informatics

Bioinformatics

Clinical informatics

Public health informatics

Medical signal analytics

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 Strategic planning
• Management is based on early measure: you cant manage if you
cant measure
Fraud detection
• Suspect, detect and protect

Big data Resource management

analytics
• How you use a facility, many factors pushing and pulling

Personalized medicine
applications • Disease and its treatment is unique as we are

Genomics
• The more is the data you have the better you can treat

Disease prediction and prevention

• Precaution and care can help live longer

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 Multiple source information
management.

Challenges Security, privacy, and confidentiality

and open
research issues Advanced analyzing techniques

Data quality: open data, missing

data, and data heterogeneity

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 Conclusion
+ The exponential growth of big data analytics has rapidly increased that plays a vital role

in the progression of healthcare practices and research. It includes providing tools to

collect, analyze, manage and store a large volume of structured, unstructured and large

complex data. Big data have brought a dramatic change in healthcare which reduce the

cost of treatment and accelerate the identification of disease, cancer, etc.

+ Implementation of big data analytic is the responsibility for all stakeholders in healthcare

industry. stakeholders must be involved in developing the big data framework that will

provide the future direction of big data analytics in healthcare industry.

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