Product

Prototype
 What is a product prototype?
A prototype is an early version of a
product that demonstrates the
fundamentals of what the product will
look like, what it will do, and how it
will perform.

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 Prototypes have the following
advantages:
1. Creating a prototype allows you to test and
fine-tune the functionality of your idea.
2. It enables testing of the materials'
performance and quality.
3. It will assist you in more successfully
describing your products to potential buyers.
4. It will make others take you more seriously.

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Sample Prototype product

This is an
example of
Paper
Prototype
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 Paper Prototype

A paper prototype is an example of a

throwaway prototype created in the form
of rough or hand-sketched drawings of the
product’s interface, front-end design, and
sometimes the back end work.
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 What is a Product Description?
A product description
is the marketing copy that
explains what a product is
and why it's worth
purchasing. 

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Here are the 3 Rules for Creating Product Descriptions

1. Understand your target audience – you may want to highlight the

items that may interest your potential buyers. You can accomplish
this by determining which precise demographics you will cater to. Is
it aimed at teenagers? Seniors or young professionals? Knowing this
will provide you with a specific target to strive for once your product
is released.

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Here are the 3 Rules for Creating Product Descriptions That
Sell.

2. Concentrate on Product Benefits- understand the distinction

between product features and benefits. A product feature is a true
statement about the product that contains technical information. A
product benefit, on the other hand, describes how the product will
improve the buyer's life. If you are the customer, I am sure you will
prefer the latter. However, you can always transform features into
benefits.

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Feature and Benefit of a Product

A feature is a part of your product or

service, while a benefit is the positive
impact it has on your costumer.

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Feature and Benefit of a Product
Example: Feature: Iphone 13 has a 5000mah
battery life.
Benefit: long battery life will benefit you
since you will no longer always charge your
phone. It is also good for travelling.

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Here are the 3 Rules for Creating Product Descriptions That
Sell.

3. Use nice product images—aside from the

description, a high-quality photograph will suffice.
Because 63% of customers believe a product image is
more significant than the description or even the
reviews.

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Thank you