Entrepreneu

rsip
Here is where your presentation begins
 01
The 4.1.1
Develop a
product
description
4CS_EP11/12ENTREP-0h-j-12
Develop a
Product
Descriptio
n
1. _____________ talks about human labor force
involved in the manufacture of products. It is considered
as the most serious and main factor of production.
2. _____________ is about raw materials
necessary in the production of a product.
3. _____________ refers to the process or way
of transforming raw materials to finished
products.
4. The purpose of a _____________________ is
to provide customers with details around the
features and benefits of the product so they’re
obliged to buy.
5. It is a duplication of a product as it will be
produced, which may contain such
details as color, graphics, packaging and
directions. One of the necessary early
steps in the inventing method is creating a
_______________.
 PRODUCT DESCRIPTION
A product description is the marketing copy that explains
what a product is and why it’s worth purchasing. The
purpose of a product description is to supply customers
with important information about the features and
benefits of the product so they’re compelled to buy
1. Focus on your ideal buyer.
2. Entice with benefits.
3. Avoid yeah, yeah phrases
4. Justify using superlatives.
5. Appeal to your readers’ imagination
6. Cut through rational barriers with mini-stories.
7. Seduce with sensory words.
8. Tempt with social proof.
9. Make your description scannable
 CREATE A PROTOTYPE
A prototype is a representation of a product idea,
whether it is a simple model you put together
yourself, a 3D print out or a highly refined
version produced by a prototyping firm. Several
prototypes are likely to be built, assessed and
tested before a product comes to market.
Instruction: Read the questions and write your answers
on the space provided.
1. What is a product description?
2. How should we write a product description?
3. What is a prototype?
4. How do we gather feedback from our prototype
products?
5. What do we do with the gathered feedbacks?
 Group reporting
Create your Product Description!
Write your product description below and make
sure it shows the feature and benefits of your
product