• In reading, you have to use or employ appropriate

style of speaking, adjusting language, gestures,

rate, and volume according to audience and
purpose.
• gestures – the use of the body movements to
express or emphasize an idea, sentiment or
attitude
• rate – refers to the speed in reading
• volume – is the combination of time spent reading
plus the number of words actually consumed
“Why did you take all this time to come?
Don’t you know that my son’s life is in
danger? Don’t you have any sense of
responsibility?”

“I am sorry, I wasn’t in the hospital and I

came as fast as I could, after receiving the
call, and now, I wish you’d calm down, so
that I can do my work”.
•“Calm down?! What if your son was in this
room right now!!! would you calm down? If
your own son dies while waiting for the
doctor!!! then what will you do??”
•“We will do our best by God’s grace and you
should also pray for your son’s healthy life”.
•“Thank goodness, your son is saved!”
•“If you have any questions, ask the nurse”.
•“Why is he so arrogant? He couldn’t wait
some minutes so that I ask about my son’s
state”

•“His son died yesterday in a road accident,

he was at the burial when we called him for
your son’s surgery. And now that he saved
your son’s life, he left running to finish his
son’s burial.”
• Propaganda is defined as a communication
which purpose is to influence the attitudes of a
community or group of people. The most basic
purpose of propaganda is to persuade people
by providing or distorting information.
• Advertisement is a notice or announcement in
public medium promoting a product, service or
event. Propaganda is used for various purposes
like advertisement of a product.
Types of Propaganda Techniques
• 1. Bandwagon- a propaganda technique that works
on follow-the-herd mentality and people are
encouraged to become part of the group.

• Example: A. All Filipino doctors believe that

Safeguard bath soap kills all types of germs. B. Birch
Tree is everybody’s milk.
•2. Card Stacking- a propaganda
technique that omits certain facts to
mislead audience by making a product
appear better than others.
•Example: A. Zonrox is 100% safe and
effective disinfectant nationwide. (the
fact that the product contains harmful
chemical)
• 3. Plain Folk- a propaganda technique that uses
ordinary folks to promote a product and make
people believe that a certain product is for everyone
and used by common people.

• Example: “This is Juan dela Cruz from Purok 4,

Silanga , Tangub City. I have been suffering from
arthritis for 10 years. When I took Pau de Arco
Capsule 2 times a day, for 1 week, my arthritis was
gone. Use Pau de Arco Capsule.”
• 4. Testimonial- a propaganda technique that
used well-known personalities to endorse a
product.

• Example: A. Alaxan! Soothes body pains, fast!

- Sen. Manny Pacquiao.