Marketin

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2023
Report
 Our Company
FrieslandCampina Engro Pakistan Limited is a
Pakistani dairy company and a subsidiary of
the Dutch multinational corporative Royal
FrieslandCampina. The Company launched as
Engro Foods in 2006 with our first production
facility in Sukkur, Pakistan and the
introduction of our flagship UHT milk brand:
Olper’s.
Following successful entries in the tea-
whitening category with Tarang in 2007, and
the ice-cream market with Omore in 2009,
we entered a strategic partnership with
Royal FrieslandCampina of Netherlands in
2016.
This partnership allowed us to gain access to 150
years of dairy expertise, technology, and R&D. It
further advanced our efforts towards the
Sustainable Development Goals we prioritise:
environment, gender equality, no poverty and zero
hunger. With two production facilities, in Sukkur
and Sahiwal, a dairy farm in Nara, over 1300 milk
collection centres and a resource network
encompassing thousands of individuals, our
expansive and robust footprint ensures a
sustainable, efficient supply chain, knowledgeable
farmers and empowered communities.
Dairy farmers are the backbone of FCEPL’s supply chain, and
we take great pride in our exemplary Dairy Development
Program. The program is tailored and designed to ensure
inclusive growth and increased profitability by sharing
knowledge and best practices for dairy farming, providing
training on animal health, housing and barn design, feed and
water, milk hygiene, aflatoxin control, cow signals, farm
economics, and calf rearing and the
environment. We also help facilitate farmer communities in
obtaining subsidised loans as working capital. Our
innovations draw upon our deep, global dairy expertise
and are tailored
specifically for local preferences and cultural adoption.
With this outlook and our unique position, we are
combining
enterprising talent with emerging methodologies to set
the foundation for the next chapter in the food-safety
and nourishment story in Pakistan.
 Our Products
Morning rituals set the tone for the rest of the day.
The same way a fresh glass full of Olper’s milk gives
you the nourishment you need for your mind, body
and soul – to set you up for the challenges of the
day. Olper’s brings you the essence of pure
unadulterated dairy and delivers it as nature
intended – in a refreshing glass full of nourishing
optimism – every morning, day after day.
 Our stories
Under EWID, since 2019, 3000 women have received
Basic Livestock Training, whereas 110 and 20 women
have been trained as Livestock Extension Workers
and Milk Collection Agents respectively. The
trainings have not only increased animal
productivity and collective yield, but they have also
effectuated sustainable transformations in women’s
lives and surroundings.

Aqsa, a dairy farmer from Vehari, strongly believes

that she has “brought some change in her society”.
After her mother’s death at a young age, Aqsa had to
take responsibility for her siblings. She quit school
and had to find a way to put bread on the table. In
2021, when she started working as an MCA, she faced
resistance from people in her village. They weren’t
used to seeing women step out to work. However,
observing a change in this mindset, she said “But now
if girls are educated, I see them pursuing professional
lives.”
 On the other hand, Aqsa’s sister, Ansa,
proudly declares that running her farm
has given her financial independence and
confidence. She feels that now, “she can
actively communicate with others without
hesitation”.

It is evident that presence of women

farmers like Aqsa and Ansa in the dairy
workforce carve a path for other women in
their region to think outside of the four
walls and consider their futures. It is not
only about including another human in the
value chain, but also bringing gender
diversity at its every step. So far, FCEPL
has empowered more than 8,200 women
by training them on how to run a farm
and collect milk as part of their Dairy
Development Programme.
 For Mehrunnissa, a Female Livestock Extension Worker from
Chichawatni, Sahiwal, the FCEPL training was a real game-changer.
“Women work all the time anyway. [But] when they step out, they
learn how to be confident. My home has become much happier
and my children’s futures more secured,” she said. Similarly,
Tehmina Majiid, young FLEW from Vehari, says that working with
FCEPL gave her courage, confidence, and financial independence.
“I was the light at the end of the tunnel for my family,” she said.
“Had my father been alive, he would have been proud to see
what I have become.”

Undoubtedly, these women are improving the quality of lives of

themselves as well as the people around them. They are
breaking biases about women in their societies and inspiring
other girls to pursue professional careers. Watching them grow,
the impact of FCEPL’s initiative becomes a reality and
translates into long-term benefits in the form of higher yields,
more employment opportunities for women and a boost to
rural economy.