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    This document is a presentation about promotion decision elements by Ashutosh Singh for a Masters in Business Administration program. It summarizes the key elements of promotion as advertising, personal selling, sales promotion, publicity, and direct marketing. Advertising involves paid, non-personal forms of promotion like TV, radio, online, and billboards. Personal selling involves face-to-face interactions between sellers and buyers. Sales promotion uses short-term incentives to encourage purchases. Publicity promotes or protects a company's image through press conferences and publications. Direct marketing directly communicates with customers through mailings, faxes, and voice mails.

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    Promotion decision

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    ashutosh singh

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    This document is a presentation about promotion decision elements by Ashutosh Singh for a Masters in Business Administration program. It summarizes the key elements of promotion as advertising, personal selling, sales promotion, publicity, and direct marketing. Advertising involves paid, non-personal forms of promotion like TV, radio, online, and billboards. Personal selling involves face-to-face interactions between sellers and buyers. Sales promotion uses short-term incentives to encourage purchases. Publicity promotes or protects a company's image through press conferences and publications. Direct marketing directly communicates with customers through mailings, faxes, and voice mails.

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    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
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    8 views9 pages

    Ashutosh Singh

    Uploaded by

    Shivani Sati
    This document is a presentation about promotion decision elements by Ashutosh Singh for a Masters in Business Administration program. It summarizes the key elements of promotion as advertising, personal selling, sales promotion, publicity, and direct marketing. Advertising involves paid, non-personal forms of promotion like TV, radio, online, and billboards. Personal selling involves face-to-face interactions between sellers and buyers. Sales promotion uses short-term incentives to encourage purchases. Publicity promotes or protects a company's image through press conferences and publications. Direct marketing directly communicates with customers through mailings, faxes, and voice mails.

    Copyright:

    © All Rights Reserved
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    of 9

    PROMOTION DECISION

    PRESENTED BY ASHUTOSH SINGH

    Masters of Business Administration


    3rd Semester (Batch – 2021-2023)
    PROMOTION DECISION

    INTRODUCTION

    Promotion also know as marketing


    communications are the means by which
    firms attempt to inform, persuade, and
    remind consumers directly or indirectly
    about the products and brands they sell.
    ELEMENTS OF PROMOTION
    For simplicity and easy analysis the
    elements has been grouped into five.

    ❖ Advertising
    ❖ Personal selling
    ❖ Sales
    ❖ promotion
    ❖ Publicity
    Direct
    marketing
    ADVERTISING
    ● Anypaid form of non personal
    presentation and promotion of ideas,
    goods and services by identified
    sponsor.

    ● TV ad
    ● Radio ad
    ● Online ad
    ● Billboards
    PERSONAL SELLING
    Face to face interaction with one or more
    prospective purchasers for the purpose of
    making presentation and answering
    questions.

    ❖Person to person
    ❖Sales meeting
    ❖Sales presentations
    SALES PROMOTION
    A variety of short-term incentives to
    encourage trial or purchase of product or
    service for a specific time .

    ❖Seasonal discount
    ❖Reduction sales
    ❖Premiums and gifts
    ❖Contests games
    PUBLICITY
    Programs designed to promote or
    protect
    a company’s image.

    ❖Press confrence
    ❖Publication
    ❖Seminars
    DIRECT MARKETING
    Communicating directly with and
    soliciting
    response or dialogue from specific
    customers and prospects.

    ❖Mailings
    ❖Fax mail
    ❖Voice mails
    THANK
    YOU 🙂

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