LIRA IMPORT

MGT212
GROUP
PRESENTATION
1. Nashra Sultana Hasan, 2122274630
2. Rifa Tasfia, 2211914630
3. Torikul Islam, 2211649630
4. Sohana Akter Reme, 2112102630
5. Nafia Barkat Khan Arpita, 2211680030
6. Sabrina Sadia, 1420773030
Description of the
Company
Lira Import is the leading distributor and
retailer of top international cosmetics
brands in Bangladesh. Buy 100% original
cosmetics, skincare and toiletries products
sourced directly from the brands.
 Situation Analysis
Internal Factors:
Factors • Value system
• Mission & objectives
• Organization structure

Eternal Factors:
• Economic factors
• Demographic factors
• Ethical factors
 SWOT Analysis S
1) Strength: Many outlets, affordable products, Strength
W
online and offline purchases.
2) Weakness: staffs lack discipline and knowledge, Weakness
cheap replica products.
3) Opportunity: hunger for outlets, discount
products, relationship with delivery services.
O
4) Threat: Competitors are Banglashoppers, BD
Opportunity
Budget beauty, The Mall BD, and Shajgoj. T
Threat
BCG Matrix

They have star, the hottest and weakest

products that they tend to find out yearly.
 Strateg
Competitive level strategy:
- Cost leadership strategy
y
-Differentiation strategy

Corporate level strategy

-Customer satisfaction
-Internal business process efficiency
-Organizational capacity
 COVID-19 Strategy

1. Faster delivery service

STRATEGY 2. Efficient in the IT sector
3. Social media advertising
4. Staff and influences on upbringing
THANK YOU