Healthcare

international business
model
Supervised by : PROF Dr. Osama Elmeligy
Submitted by : Eman Mostafa
 Outlines

• Strategic Management In Healthcare: What is it?

• Healthcare business model
• The forces fueling new business models in healthcare
• New business models and partnerships across the healthcare industry
• Healthcare international business strategies
• How to adopt new healthcare business models
Strategic Management In Healthcare: What is it?

• Strategic management in healthcare is the process of defining the future of your

organization, setting goals that will move you toward that future, and
determining the major projects you’ll take on to meet those goals. It also
includes sustaining that strategy focus over a period of three to five years.
Healthcare business model
The forces fueling new business models in healthcare
The forces fueling new business models in healthcare
• Shifting market dynamics: rising cost pressure from healthcare consumers and payers and
the consolidation of healthcare systems into accountable care organizations networks both
enables coordinated care and drives down prices as a result of increased bargaining power.
• Regulatory changes: new telehealth and digital medical device reimbursement pathways,
increased interoperability requirements, changes to Medicare and other billing codes are
creating new incentives for technological development and sector partnerships. 
• Healthcare transformation: moving care away from hospitals and into the home along
with shifting toward preventative and virtual care has disrupted in-person delivery.
• Technological evolution: MedTech, DTx, SaMD, digital healthcare, remote monitoring
devices, IoMT and AI are changing care delivery and workflows across the board.
• Value-based care: the move away from fee-for-service has created new payment and
reimbursement models for public and private plans. Now, providers shoulder more
responsibility for quality outcomes, especially with rising pressure from accountable care
organizations and governments
New business models and partnerships across the healthcare industry
Healthcare international business strategies
 Healthcare international business strategies

Employee Engagement Strategy: Identify Opposing Mindsets and

Give a Voice to the Front Line
Cost Reduction Strategy: Increase Wellness/Prevention Resources
Patient Satisfaction Strategy: Audit Front Desk Processes
Leadership Strategy: “Double-Hat” Top Talent When You’re Short on
Leadership Prospects
Marketing Strategy: Optimize the Online Patient Experience
Referral Strategy: Hire a Physician Liaison
 Healthcare international business strategies
• Employee Engagement Strategy: Identify Opposing Mindsets and
Give a Voice to the Front Line
• Declining healthcare employee engagement has put the healthcare industry
under intense pressure to find productivity solutions and cultural motivators.
Salaries, wages, and benefits are often a healthcare organization’s most
significant expenses, but still, the industry continues to report engagement at a
low level (only 44% of the U.S. hospital workforce overall is highly engaged, for
example).
• Med Star Health, a large healthcare organization with 10 hospitals and 100+
clinics and offices in the Maryland and D.C. area, is fighting this trend. They’ve
invested significant resources into “soft skills” training for leadership to help
provide consistent cultural shifts that motivate employees to buy in.
 Healthcare international business strategies
• here’s another possible example of a soft skill strategy to help: At your next
meeting regarding a patient experience initiative, ask the assembled team,
“What beliefs do you have that could prevent this from succeeding?”  Give the
night shift nurses, techs, custodial staff, and other critical front-line
stakeholders in the room a safe forum to voice their opinions. By learning
about their beliefs and mindsets, allowing them to weigh in, and addressing
those needs in the plan, you’re more likely to affect a consistent and lasting
change.  
• Also, consider making the goal-setting process collaborative and intuitive
with 
well-integrated software linking employee evaluation to top tier business stra
tegy
 Healthcare international business strategies

• Cost Reduction Strategy: Increase Wellness/Prevention Resources

• Food is the number one cause of poor health in America, with dietary habits
causing an estimated 700,000 deaths each year from heart disease, diabetes,
immune function, and more. And yet, federal research spending only devotes
about $1.5 billion on nutrition, compared to about $60 billion on drugs, biotech,
and medical devices.
• To save costs in healthcare, try to focus on a strategy of reducing the primary
drivers of poor health. Increase the resources you devote to wellness, nutrition,
and prevention initiatives/education for patients. PwC Health Research Institute
reported in 2016 that patients want advice on weight management and diet
therapies. Fitness and smoking cessation programs, among others, are a
powerful strategy for long-term cost reduction in healthcare.
 Healthcare international business strategies

• Patient Satisfaction Strategy: Audit Front Desk Processes

• Your front desk is often both your first and last point of contact, which means it
is a critical part of reaching your potential patient satisfaction in healthcare.
Follow-up calls after appointments can go a long way to improving the patient
experience in hospitals, building positive relationships, and encouraging word-
of-mouth referrals.
 Healthcare international business strategies

• Consider these elements as you audit your front desk process:

• Training time for staff
• Length of phone hold times
• Any evidence of patient confusion/misinformation points
• Calls-to-action that get patients to book appointments
• Reminder calls and emails for follow-up appointments
• Speed of scheduling system
• Personal touches (e.g., birthday cards, asking about their families)
 Healthcare international business strategies

• Leadership Strategy: “Double-Hat” Top Talent When You’re Short on Leadership Prospects

• a smaller healthcare system, you might be able to rely on a strong team of four or five “rock
star” leadership executives who manage one to two hundred employees.  In most cases, a
smaller team in such a setting is more agile and likely to stay on the same page.
• Larger organizations with perhaps dozens of hospitals, clinics, pharmacies, and more require
a much larger leadership umbrella.  A hierarchy of leaders takes ownership over each of the
discrete elements in the system. While it’s best to have a terrific person in every role, the
reality is that you sometimes find yourself with more leadership positions than great leaders.
 
• Don’t shy away from “double-hatting” your top leadership talent in these cases.  An
experienced Chief Information Officer (CIO) with incredible discipline and drive may be well-
suited to also act as the Chief Risk Officer (CRO).  Rather than rely upon two less-than-stellar
leaders managing each department separately, you’d have a versatile individual with great
potential overseeing both until another worthy leader arrives in your system.
 Healthcare international business strategies

• Marketing Strategy: Optimize the Online Patient Experience

• Today’s healthcare environment demands a responsive website that adjusts
to a variety of devices and has a consistently impressive and intuitive first
impression.  As a result, it’s crucial that your online patient experience has
the pieces in place to prevent patients from leaving and looking for another
practice where the website is easier to understand (or quicker to get them to
the information they need).
 Healthcare international business strategies
• As you perform an audit of your online patient experience, don’t forget about
these necessities:
• Optimize for mobile
• Test the load speeds on each page
• Devote time to SEO (Search Engine Optimization)
• Backlink to main pages to keep patients on the site
• Make sure the user can navigate to what they want in only a few
seconds/clicks
• Write copy and use images that resonate with and represent your target
patients
• While you’re working on digital strategy, gather healthcare marketing ideas for
a catchy online campaign
 Healthcare international business strategies

• Referral Strategy: Hire a Physician Liaison

• A consistently top strategy for organically bringing in new patients is
through doctor referrals.  The front desk staff in a healthcare setting
is too often asked to network with the doctors you’re hoping will refer
your practice. There is simply too much outreach, phone triaging,
information management, data entry, and record keeping in the front
desk’s day-to-day for them to properly focus on this important
initiative.
 Healthcare international business strategies

• A full-time physician liaison can maximize your potential by doctor

referrals.  You can best maintain positive contact with your top referral
sources by having one individual whose sole duty each day is to meet
with (or go out to eat with) prospective referral bases and travel
between hospitals and outpatient offices.  Have your physician liaison
schedule a steady flow of visits, calls, and meetings that will fuel clearly
defined quarterly goals to show referral growth.
How to adopt new healthcare business models

• Companies are moving quickly to develop strategic capabilities for these

new arrangements. The current scenario presents healthcare organizations
with a vast array of opportunities to build quantifiable data-driven solutions
to solve the needs of key stakeholders. To succeed in the competitive
landscape, it's imperative to embrace innovative new business models. 
 How to adopt new healthcare business models

• Begin your journey with these considerations: 

• Define the business case and partnership model up front: we often see
companies who haven’t spent enough time focusing on this, creating
challenges down the line. Start with your business model as your foundation
before initiating any technology project. 
• Explore who to partner with: what goals are you solving for? Are you a
pharmaceutical company looking to move faster or a MedTech manufacturer
looking to develop new digital capabilities? Understand your needs and find
complementary software companies, healthcare systems and payers
 How to adopt new healthcare business models
• Understand what services to offer: the combination of services should
demonstrate efficacy in the relevant therapeutic area. If your solution
outperforms competitors, you may be able to offer it as a standalone. Still, it's
often worth exploring add-on services such as RPM, data collection and
companion apps that promote adherence and healthy lifestyles. 
• Ensure you have the technology in place: technology and data, in particular,
are key differentiators in the modern landscape. Equip your business with the
right tools for your agreement and product.
• This is truly an exciting time in healthcare. Partnerships like these are tackling
the enormous challenges we face each day. With careful attention to these
considerations and openness to new models, healthcare companies can grow
new business that fuels leadership, value and truly impactful change. 
Thank you