Professional Documents
Culture Documents
Empowerment Strategy
01/30/2023 2
Culinary/ Food/ Gastronomy tourism
• Exploration of food for the purpose of tourism
• Vital component of the tourism experience
• Dining out- is common among tourists
• “Food is believed to rank alongside climate,
accommodation, and scenery”
• Food Tourism is related to all activities that use food as a
means of connection between people, places and time
• Tourism- not always associated with sustainable
development. Many destinations are experiencing
difficulties with regional and seasonal asymmetries.
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We EAT What We ARE
• Historically trades between countries got established
mainly for raw food materials, eg: Spice route
• Food is expressive of identity and
culture: is an important component of cultural and
heritage tourism
• Eating at source is now an important part of
relishing cultural experience.
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Why is gastronomy important
for tourism?
• It is a way of promoting understanding
among different cultures, and of bringing
people and traditions closer together.
• Gastronomy tourism: emerging as an
important protector of cultural heritage, and
the sector helps create opportunities,
including jobs, most notably in rural
destinations
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How do gastronomy and
tourism relate with each other?
• Gastronomy and tourism have a very close relation
which can be divided into four groups (Chen and
Huang, 2016) food as part of;
Local culture
Tourist attraction
Tourist product and
Tourist experience.
Gastronomic tourism is a key factor for many
destinations.
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Principles of gastronomy
• The underlying principle: Food is a science as
well as an art form.
• It examines the sociological implications of food
and integrates other social science disciplines
such as anthropology, psychology and
philosophy.
• It involves the practice or art of choosing,
cooking, and eating good food scientifically and
aesthetically.
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Forms of Culinary Tourism
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Influence Food make on Destination
decisions
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Consider the Role that Food Plays
Food
• Is functional (sustains life)
• Plays a key role in our celebrations
• Is a conduit for socializing
• Is entertaining
• Is sensual
• Allows for experience of new cultures
• Allows for experience of new countries
• Is symbolic
• Is ritualistic
• Can take on new significance and meaning
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Why is Food Tourism important?
• It leads to a fast build of sales models in food
• It allows the rural economic base to diversify
via new agricultural and tourism products
• It is an important instrument of regional
development due to the importance of consuming at
source practices taken up.
• In its specialist form can lead to levels of
cooperation which have the potential to overcome the
disadvantages that small enterprises face
compared to large enterprises
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Gastronomic tourism- in empowering a country's economy
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Food Tourism Products
• The Food Tourism product is the experience of food as a
leisure pursuit.
• Eg: Dining in a restaurant, visiting primary and secondary
producers, participating in food festivals, taking a cookery
class, food tasting and/or experiencing the attributes of
specialist food production regions etc are primary motivating
factors for travel.
• Food Tourism becomes more specialized as tourists become
motivated by the desire to experience a particular type of food
or the produce of a specific region or even to taste the signature
dishes of a particular chef.
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Examples of Food Tourism Products
• Restaurants Local Farmers Markets
• Pubs (particularly new generation gastro style pubs) Pick Your
Own Farms
• Specialist Food Shops (eg: Butchers, Bakers and Delicatessens
Organic Show Farms)
• Accommodation - Farm Stays, Guesthouses, BBs, Hotels
Heritage destinations
• Artisan Producers Cheesemaking Classes/ Cookery Schools
Foraging Excursions
• Gathering/Fishing Charcuterie Classes
• Food Trails Organic Farming Schools/ Food Festivals Whiskey
Trails
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Food Tourism Product Quality
• Highest of levels of food product offering
• The gastronomic/culinary tourist who is attracted
to a destination specifically for the food
interest must be provided with the highest level
of specialist food experience.
• The idea of food experience has to be the best
possible food experience and so Food Tourism must
focus on the ideal of a good food experience in terms of
ingredients, recipes, culinary skill,
taste and memory.
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Food Tourism Product Differentiation -
Skill
• Culinary or Cooking Skills are Important to Food
Tourism
• In an Irish Context this essentially this means
the ability to prepare, cook and serve simple
regional dishes of great taste.
• Enotourism or Wine tourism involves visiting
wine yards, tasting, consumption and purchase
of particular regions encompassing the cultural
heritage attached with that place.
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Food Tourism – how can it be encouraged?
• Ingredients need to reflect the authenticity of the
region
• Traditional ingredients should be given centre stage
and promoted and marketed with pride.
• So the inventory of ingredients used and the dishes
presented need to be authentic.
• Porridge with local seasonal honey
• Seasonal flavours, vegetables and fruits
• Authentic, traditional cuisines with global hygiene
• Empowering regional hosts to upgrade themselves
• Local made glocal!
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Top 3 countries of
gastronomic tourism
• The number one country: France.
• Many dishes from French cuisine: Croissants, Crepes, Baguettes,
Ratatouille, and more.
• The way of serving, the behavior of the waiters, and the
presentation of the dishes.
• In Japan and specifically in Tokyo: the freshest sushi in the
world, cool izakayas, ramen and other authentic Japanese
recipes became famous to everyone with the rise of
gastronomic tourism.
• Turkey also has many local and popular dishes such as Doner,
Kebab, Imam Baildi, and Baklava
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Interest for Policymakers
Tourism offers great opportunities for emerging
economies and developing countries. It creates jobs,
strengthens the local economy, contributes to local
infrastructure development and can help to conserve the
natural environment and cultural assets and traditions,
and to reduce poverty and inequality.
It helps to maximize;
• return from tourism development
• return from indigenous food business
• regional development
• rural development
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Advantages to small producers
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The World of Cookery Schools
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INDIAN FOOD AND CUISINES
Indian food consists of a wide variety of food
because every region in india has it own style
of cooking, use different spices and herbs
while preparing food. Also,the culture,climate
and different soil gives the diversity to the
Indian food.
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Ayurveda and Tourism
• One of the ancient sciences- Ayurveda
• A 5000 year old traditional Hindu system of medicine
based on the teaching of Atharva Vedas.
• Ayurveda means knowledge (veda) of life (Ayu) which
focuses on ‘holistic healing’ and as well as promotion of
the body’s own capacity for maintenance and balance.
• It is believed that Tibetan medicine, Traditional Chinese
medicine and early Greek medicine have their roots in
Ayurveda and have embraced the concepts of this
science.
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Kerala- God’s own country!
• In India, Kerala has established a strong brand
equity in terms of offering professional Ayurvedic
services to both domestic and international
travellers.
• Recently Coimbatore in Tamil Nadu is trying to
establish as the next best destination with coming
up of Vaidyagrama - a healing village.
• Another popular destination which is emerging is
Kalpavruksha Ayurvedic Village at Thekkupalayam.
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Culinary Classes in Tourists Itinerary
• Flavours of India
• Culinary heritage, a mirror to real India
• Flavour plus medicinal
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Food Festivals to Promote Tourism
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Sustainable gastronomy
Sustainable gastronomy means choosing
and cooking food in a way that considers
all it takes for food to get from fields to
our plates, including how the food is
grown and transported to what
ingredients we choose and where we buy
them from.
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Molecular Gastronomy
Molecular gastronomy, or progressive cuisine, is a
scientific approach of nutrition and is a movement
that incorporates science and new techniques in the
preparation, transformation and artistic presentation
of food. It is the study of molecules as they relate to
the chemical and physical processes of cooking.
Examples: a miniature apple that is made to taste like meat,
spaghetti made from vegetables, instant ice cream, Panko
created by passing an electric current through dough as it bakes
and many others.
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Thank you!!
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