“A Study of Marketing Strategies &

Distribution Channels in North Delhi

At Hindustan Unilever Pvt. Ltd”

Prepared by:
Suryansh Singh
MBA III Semester
Roll Number: 2000400700027
Enrollment No. 200040070009296
 Hindustan Unilever Limited (HUL)

Hindustan Unilever Limited (HUL) is a consumer goods company headquartered in 

Mumbai, India. It is a subsidiary of Unilever, a British company. Its products include
foods, beverages, cleaning agents, personal care products, water purifiers and other 
fast-moving consumer goods.
HUL was established in 1931 as Hindustan Vanaspati Manufacturing Co. and following a
merger of constituent groups in 1956, it was renamed Hindustan Lever Limited. The
company was renamed in June 2007 as Hindustan Unilever Limited.
As of 2019, Hindustan Unilever's portfolio had 44 product brands in 14 categories. The
company has 18,000 employees and clocked sales of ₹34,619 crores in FY2017–18.
In December 2018, HUL announced its acquisition of GlaxoSmithkline's India's consumer
business for $3.8 billion in an all equity merger deal with a 1:4.39 ratio. However the
integration of GSK's 3,800 employees remained uncertain as HUL stated there was no
clause for retention of employees in the deal. In April 2020, HUL completed its merger
with GlaxoSmithKline Consumer Healthcare (GSKCH India) after completing all legal
procedures.
 OBJECTIVE OF THE STUDY

1. To know and understand about Hindustan unilever Pvt. Ltd. .

2. To know the marketing strategies of Hindustan unilever Pvt. Ltd..

3. To evaluate the attitude of customers towards after sales service.

4. To rate the satisfaction level of customers.

5. To know the study of distribution channels of Hindustan unilever Pvt. Ltd.

6. To study about the overall performance of the brand, product, retailer, wholesaler and

company members.
 CONCLUSION
In recent years, the FMCG sector declined due to down trading. Also because of presence of large number

of companies trying to seize this opportunity, this force the old HUL for the change and thus, their

transformation has resulted in a new HUL, which has successfully faced this challenge and reversed this

trend. It has done so by substantially strengthening their brands and building capabilities. This has already

begun to yield benefits and they are returning to growth. Volume growth is being followed by value growth,

which in turn is bringing profit growth. India is one of the most exciting markets offering great potential.

Over the next 10 years, the per capita income in India is likely to double. In FMCG, there is an opportunity

to catalyze penetration, increase usage, and upgrade consumers. As a result, the FMCG market is expected

to grow to over Rs.100,000 cores from its current base of Rs.40,000 crores. The new Hindustan Lever see

an exciting opportunity for growth. They have 35 powerful brands covering all segments, with leading

market positions in most. Today, these are stronger and more relevant to the consumer than ever. The

people are energized by the scale of the opportunity and determined to seize it. The scale of the business

and operations gives them the resources needed. They are delivering good services and the changes they

brought in the products are well taken by the customers, by this they are generating sustainable profitable
Thank you……………………..