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Development Communication - 5
Development Communication - 5
Characteristics
“Modernisation is a process by which modern scientific
knowledge is introduced in the society with the ultimate
purpose of achieving a better and more satisfactory life
in the broadest sense of the term accepted by the society
concerned”.
W.E. Moore (1961) suggested that a modern society has
specific economic, political and cultural characteristics.
In economic sphere a modern society is characterised by:
Characteristics of Modernisation:
1. It is a revolutionary process.
2. It is a multidimensional process.
3. It is a universal process.
4. It is a complex process.
5. It is a global process.
6. It is a irreversible process.
9. It is a phased process.