Final Exam

Subject: Startup

Lecturer: Nguyễn Đức Quang

Group 5

No. Full name Student ID Class

1 Trần Đức Thọ 1911143845 19DQTA2

2 Nguyễn Thị Thuỳ Dương 1911144376 19DQTA2

3 Nguyễn Phạm Tường Vy 1911241084 19DTNA3

4 Huỳnh Thị Thanh Hương 1911240639 19DTNA3

5 Bùi Song Thư 1911240403 19DTNA3

6 Lê Khánh Ly 1911240953 19DTNA3

7 Nguyễn Chí Cường 1911232758 19DMAB2

8 Hà Quang Nghĩa 1911232094 19DMAB2

9 Nguyễn Thị Thảo Nguyên 1911230809 19DMAA2

10 Đoàn Mai Linh 1911231172 19DMAA2

BUSINESS IDEA
According to the research, plastic waste such as plastic bags,
plastic cups, and straws will be thrown into the environment after
only a few minutes of use that takes 400 to 1,000 years to
decompose completely. Every year, around the world, up to 300
million tons of plastic waste are disposed of into the environment.
Vietnam, on average, generates about 1.8 million tons of plastic
waste each year, including more than 30 billion plastic bags.
Approximately, each household in Vietnam uses about 1kg of
plastic bags per month. More than 80% of them are discarded after
a single use. Currently, people are too dependent on single-use
plastic items, thereby causing serious consequences for the
environment as well as our health.

Grasping the above situation, with the desire to reduce the burden
on the environment, that change individuals' habit of using
disposable products protects the environment and our health
simultaneously. Our company Green Life has launched several
products made from recycled leaves to replace non-biodegradable
plastic products such as foam boxes, plastic bags, .etc.
Benefits of using products made from recycled leaves:
 
Safe for health: The main ingredients to make the above
products are of natural origin, so users can be completely
safe from the threats of plastic to health, especially when
storing food. The above products are made from offhanded
materials to help people reduce the risk of exposure to
harmful substances such as BPA and phthalates. In addition,
to process the bags of the above products after use, there is
no need to burn them, just bury them instead, so they do not
create harmful gases that cause cancer and birth defects
such as dioxins and furans.
 
Environmentally friendly: The products that can be
decomposed into organic substances and biomass
completely without any harmful residues to the environment.
Moreover, the amount of biomass generated can be used to
produce bio-fertilizers for plants to help regenerate green
ecosystems. That is a prominent benefit that humanity aims
to create a sustainable ecosystem for future generations.
 TYPE OF BUSINESS
We decided on a limited liability business because it limits the owners' responsibility. This type of company has a fairly simple and
suitable structure and operating principle, especially when it comes to small and medium-sized businesses like Green Life. Limited
liability companies include limited liability companies with one member and limited liability companies with two or more members. We
choose the type of company as a limited liability company with two members because we want to raise more capital.

A limited liability company (LLC) is a business entity whose legal status is established by legislation (the Enterprise Law). The company
owner and the company are two separate legal entities. Before the law, the company has legal status from the date of issuance of the
business registration certificate, the company owner is a natural person with rights and obligations corresponding to the company
ownership.
A limited liability corporation has no more than 50 members who contribute capital to its formation, and the firm is only accountable for
debts and other financial obligations up to the value of its assets. A limited liability company is not entitled to issue shares to raise capital.

Advantages:
• Limited liability regime: The company is only responsible for debts within the amount of capital contributed to the corporation, so it
poses little risk to capital contributors.
• The capital transfer regime is strictly regulated, so investors can easily control the change of members, limiting the penetration of
strangers into the company.

Disadvantages:
• The company's reputation before its partners is partly affected by the limited liability regime.
• Subject to more stringent legal restrictions than a sole proprietorship or partnership.
• No right to issue shares to raise capital.
 Vision Mission Values

Become a leading  We are committed • Quality: Always bring the best quality
company in Vietnam products
to bringing green
in the field of • Creativity: Constantly innovating to
life to todays and
manufacturing create outstanding products
future generations. • Pioneer: Creating novel, high-quality,
products made from
recycled leaves. and aesthetically pleasing goods that
are also environmentally sustainable.
• Responsibility: Take responsibility for
individuals, companies, and
customers.
• Environment: Create environmentally
friendly products.
 SWOT Analysis
STRENGTHS WEAKNESSES
• Products are friendly to consumers and the
• Technical and management capabilities are
environment
ineffective, export and sales experience is
• Raw materials are taken from the area near the
still limited, and the organization is not
company's production place, ensuring high
professional.
quality • The cost of the product is higher than that of
• In our work to contribute to environmental
protection, they have a team of good agricultural S W plastic items.
• The rate of raw material waste in the
engineers, industrial engineers, and motivated
manufacturing process is still considerable.
workers. • The item does not have a pleasing
• Capable of automation techniques to master
appearance.
automatic production technology and equipment • None of the main global commerce websites
• Was granted ISO 14001:2015 certificate on
March 1, 2022 O T advertise the company

OPPORTUNITIES THREATS
• As one of the pioneering enterprises in the project of environmentally
• It takes time to change consumers'
friendly products
habits of using plastic products
• Because the field is still relatively new, there are few competitors in the
• The domestic supply of raw materials is
same business
still limited
• Vietnam and other countries around the world are responding to the
• Foreign competitors are entering and
global trend of green consumption
expanding the market in Vietnam
• Environmentally friendly items are frequently covered in the domestic
media
• The Law on Environmental Protection of Vietnam in 2020 stipulates
that certified environmentally friendly products are entitled to
incentives and support following the law
 Business Model
Key Partners Key Activities Value Propositions Customer Relationships Customer Segments

Producing and recycling from • Environmentally friendly Social network • Restaurants, cafes, large
banana leaves, leaves into utensils products to replace hard-to- Websites supermarket systems
for food storage decompose plastic products Care call center customers 24/7 • Individuals, households
• Environmental protection, many E-Commerce Exchange
new and highly humane
Key Resources products Channels
Key Resources • Help customers have green
consumption habits • Facebook
• Instagram
• Raw materials are taken from
• Shopee
the area near the company's • Lazada
production place, ensuring high • Website
quality
• In our work to contribute to
environmental protection, they
have a team of good agricultural
engineers, industrial engineers,
and motivated workers.
• Capable of automation
techniques to master automatic
production technology and
equipment
• Raise capital from a variety of
sources

Cost Structure Revenue Streams

• Business license • Partners

• Website • Large orders from abroad
• Equipment and machinery • Online sales channels
• Decorative furniture • Showroom
• Costs incurred
• Advertise
• Office
• Factory
• Employee Salary
 Customer Profile
Firmographic segmentation
• Buffet restaurants
• Cafes
• Vegetarian restaurants
• School canteens
Geographic segmentation
• Customers are primarily from
Vietnam's three largest cities: Ha
Noi, Ho Chi Minh City, and Da
Nang
• Customers who place significant
international orders
Demographic segmentation
• People who love environment,
regardless of age and gender
• Customers of middle class income
01
05 02 Psychographic segmentation
• Customers lead a green life
• Customers take the environmental
protection seriously
04 03
Behavioral segmentation
Customers that frequently go on
picnics or throw parties use
disposable items
 Marketing 4P
Product boxes, bags, and other items
made from recycled leaves that meet the
following criteria:
• Health and safety Expected mid-end segment (will be
• Environmental friendliness better with plastic products due to
• Consistent usage behaviors technical and costly production)

In three stages
• Brand Awareness: Distribute running
Product
advertisements, create awareness Price
campaigns, and collaborate with KOLs to
trickle users in. Cafes, Restaurants,
grocery stores, and chain windows all Promotion
benefit from direct or email marketing.
• Brand Loved: Build a campaign to help Place • Website (detailed information about
users recognize the importance of health business and products)
when using recycled products. At the • E-commerce platform (boost sales,
same time, discounts for chain stores, improve eWom (streaming
supermarkets, etc. Build a video string to marketing) through discounts, collect
educate more about the knowledge of feedback reviews)
using paper bags as a disperser… More • Social Media (Increasing
services are incorporated in printing on interaction and interaction with
packaging to work with orders and label brands through messages,
goods. campaigns, activities with KOLS)
• Push selling: Increase promotions,
support equipment operation
 Capital
Capital Amount of money
Personal Sources 1.000.000.000 VND
Co-Founders 3.000.000.000 VND
Loan from bank 1.000.000.000 VND
Total capital 5.000.000.000 VND
Cost of capital Amount of money
Initial costs:

- Business license 10.000.000 VND

- Website 100.000.000 VND

- Equipment and machinery 2.000.000.000 VND
- Decorative furniture 500.000.000 VND
- Costs incurred 200.000.000 VND
Total 2.810.000.000 VND
Monthly cost:
- Advertise 200.000.000 VND

- Office 100.000.000 VND

- Factory 20.000.000 VND
Employee Salary:
- 4 Managers 60.000.000 VND
- 15 Employees 120.000.000 VND
- 1 Accountant 10.000.000 VND
- 2 Customer Services 20.000.000 VND
- Other costs ( Reward, electricity, water...) 30.000.000 VND
- Costs incurred 50.000.000 VND
Total 610.000.000 VND
 Ricks and Solutions

Ricks Solutions
• Almond leaves and banana leaves
• Despite having many uses, are washed with clean water to
banana leaves are easy to tear, remove dirt and impurities. After
especially in the windy season that, the two materials continued to
• Fresh banana leaves and be soaked in a 3% Hydrogen
almond leaves when at outside peroxide (H2O2) solution to
temperature are easily wilted disinfect, washed again with clean
and do not keep fresh for long water, and dried for longer storage
• Sudden financial loss and longer color retention
• Have not met the requirements • Ensure facilities and quality
of the set standard, which may • Must calculate the raw materials of
be related to materials, finishing, banana leaves, preliminarily
reliability, time and customer processed leaves to clean, and
expectations about product calculate input costs
• Need to secure the necessary
quality
financial resources
• Need to be precise, control real-
time production visibility improve
product quality, and product
accuracy
Thank You For Watching