TOPIC – BUSINESS FINANCE

AND MARKETING
MUSKAN KATARE
BBA LL.B
INTRODUCTION

• When one requires money for starting a business it is called finance or

business finance.
• Business marketing is a marketing practice of individuals or organizations. It
is the marketing of goods and services to business organization.
• In this presentation , I will be talking about how business finance and
marketing helps in the developments of market.
OBJECTIVES

• To clear concepts in relation to business finance and marketing .

• To explain the importance of finance in business marketing
• To make people understand the cycle of finance affecting the business.
RESEARCH QUESTIONS

• WHAT IS THE IMPORTANCE OF FINANCE IN BUSINESS

MARKETING?
• HOW BUSINESS FINANCE AND MARKETING HELPS IN
DEVELOPMENT OF BUSINESS?
CONCLUSION
Finance and marketing are two different fields, but both are much needed for the better
functioning of the business. Both the departments are key to the business operations and have a
dependency on each other. Like for marketing spends, the marketing department is dependent
on the finance department for funds allocation and budgeting for expenses. In the same way,
the finance department is dependent on the marketing department as they generate revenue and
expand the business operations. Therefore, both the functions are interdependent on each other.