Targets:

At the end of the lessons, you will be able to:

• Define a business plan;
• Identify the elements of a business plan;
• Identify the different parts of a business plan;
• Identify the different kinds of business plan
• Write a sample business plan
 Start Up!
You will need to plan your business well in order
for it to be successful. Here is a concept map of
possible things that you have to plan for
regarding your business. Fill in the following
bubbles with the things that you think you might
consider in planning your business.
Things we need to plan to
make our business successful.
 Explore

In establishing a business, it is important

that everything must be done
systematically. There is no room for
guessing. Careful planning is needed in
order to be successful.
THE BUSINESS PLAN
A business plan is the blueprint of individuals,
organizations or groups who would like to
engage in business.
 to some, it is considered as their bible.
 it can be check form time to time to guide
them carrying out their business ideas.

BUSINESS PLAN
 Presents a general picture of the enterprise. It
serves as guide in business policy formulation.
 For starters, what will the business be? What
goods can be sold? Who will mange the business?

PURPOSE OF A BUSINESS PLAN

 Provides guidance for investment decisions and capital
expenditures.
• What will the business like?
• What kind of business will be established?
• Where would the raw materials come from?
• In your case, will you be needing a start-up capital?

PURPOSE OF A BUSINESS PLAN

 Serve as guide in the implementation of the plan
for business including the marketing, production,
organizational and financial aspects of the
enterprise.
 You will need to identify key people involved in
your business.

PURPOSE OF A BUSINESS PLAN

 Serve as selling tool for encouraging
investment and financing. You are making a
business plan to make your business a
success.
 Planning is the first step to make it
successful as you will know the steps to take.

PURPOSE OF A BUSINESS PLAN

Essential Questions That
Have To Be Answered
When Making A Business
Plan
1.What problem does the product or service
solve? What need does it fill?
2. What niche will it address?
3. Who are the customers of the enterprise?
How will the enterprise sell its products or
service to them?
4. What is the size of the market to be served?
5. How will the business make money
( Revenue-Cost = Profit)?
 PARTS OF A
BUSINESS PLAN
 A.
EXECUTIVE
SUMMARY
 This contains a brief description of each part of
the business plan. Despite being short, the
whole picture of the proposed business must be
clear enough to catch the interest of a potential
venture capitalist or any interested individual
who will finance the business.

EXECUTIVE SUMMARY
 All parts of the B.P w/c should be presented in
the summary in at least one or two paragraphs
each are: Introduction, Product, Service or
Company Description, Industry Analysis,
Market Analysis, Marketing Plan,
Organizational Structure, Operations, and the
Financial Aspect

EXECUTIVE SUMMARY
Example of an Executive Summary Part of a Business Plan

I. Executive Summary
The Healthy Crunch is a nutritious and healthier chip that will
give a new taste to the customers. A good quality chip that
contains a lot of nutrients which came from the vegetable known
as cucumber.
The product is made of cucumber with special ingredients.
The store is located at Lagundi, Mexico, Pampanga which is
accessible to all. The main target customers will be those
residences in Mexico, Pampanga, mostly the workers, teenagers,
and students who love to eat healthy cucumber chips.
 To become popular in the market, the store will use a
different strategy. We will be having a promotion with the use
of social media, our page will post on our Facebook,
Instagram accounts, next is giving fliers, coupon discount( for
our soft opening). And lastly, there will be a free food tasting.
The prices of our products is cheaper, ranges from 49-100
pesos. It is very affordable and healthy to all our customers.
Healthy Crunch was established that the product served to
the customers are clean, safe, and healthy.
 It covers the compelling reason for selecting a
particular project being proposed.
 This should include the idea, the rationale for the
business, the problems being addressed, the value
proposition, and the potential benefits to would-
be financiers who may be interested to commit
their money to this particular undertaking.

B. INTRODUCTION
 it presents a clear explanation of the business
concept, available opportunity, type of industry
where the concept belongs, the target market,
the key people involved and the financial
requirement of the business.

B. INTRODUCTION
 A clear explanation of the business concept
presents the rationale why the said proposal is
considered to make a good or have a very
promising outcome as an economic activity.

B. INTRODUCTION
 Example Of Business Concept
“Does the community need people who will clean
their houses because there are working
professionals? Given this situation, a manpower
service that will help people keep their houses
cleaned is justified as a necessity.”

B. INTRODUCTION