Chapter 4:

Social and Professional

Networking
Social and Professional Networking
 Social media
o Sharing stories, pictures, videos, and personal
thoughts

 Professional networking
o Networking sites
o Blogging
o Microblogging
o Content sharing

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E-mail #1
 E-mail software (also called e-mail client)

 Different e-mail accounts on various website services

o Professional and personal

o Access e-mail from any computer, smartphone, or

tablet using the Internet or cellular services

o More than one e-mail address; can be configured to

download to single e-mail app

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E-mail #2
 E-mail signature
 E-mail privacy issues
 E-mail etiquette
o Short, pertinent subject line
o Appropriate font and case
o Signed (signature, title, contact information for
professional e-mails)
o No acronyms or emoticons

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E-mail #3
 Attachments
o Zipped files
o File transfer to Internet websites
 Managing e-mail
o Use of folders, labels, flags or stars, colors, sound,
filters
o Out-of-office reply
 Spam
 Retrieving e-mail remotely

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Networking Sites
 Social networking sites:
o Facebook
o LinkedIn
o Plaxo
o ResearchGate
 All allow for professional networking.

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Networking #1
 Blogs
o Online weblog or discussion
o RSS feed (real simple syndication or rich site
summary): notification of new information on a blog

 Microblogging
o Text messaging, Twitter
 “text speak” and “tweets”/hashtags

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Networking #2
 Chat
o Individuals or chat rooms
o “Handle or alias”

 Snapchat
o Users can send encrypted messages and choose the
time frame (1 to 10 seconds or infinity) before the
message disappears after being viewed
o Create personalized cartoon avatars

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Networking #3
 Content sharing
o YouTube and Vimeo

o Flickr, Picasa, Instagram, Pinterest, Snapfish, and

Shutterfly

o Pandora, Last.fm, and Live365

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Pros and Cons of Social Media and
Professional Networking #1
 Pros:
o Communication with other healthcare professionals
o Marketing of services

 Cons:
o Breaching confidentiality laws and policies

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Pros and Cons of Social Media and
Professional Networking #2
 Social media guidelines include the following:
o Confidentiality and privacy issues related to nurses’
use
o Possible consequences for misuse
o Common myths and misunderstandings
o Tips to avoid problems
o Several scenarios of inappropriate uses reported to
the boards of nursing

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Safe Networking
 Read privacy policies
 Customize privacy settings
 “Hacked”
 Two-factor authentication
 Sharing information
 Security and safety tips

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Collaborative Sharing and Collective
Intelligence

 Group discussion forums

 Listserv
 Wikis
 Wikipedia
 E-mail lists
 Internet telephone
 Webcasts and Webinars
 Skype
 Cloud office
 FaceTime and FaceTime
 Video and audio podcasts Audio
 Bookmarking  WhatsApp
 Review sites  Teleconferencing

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Question #1
 Is the following statement true or false?

 Telephony is a means to create and edit web pages.

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Answer to Question #1
 False

 Rationale: Telephony provides a means to make a phone

call anywhere in the world with voice and video using the
Internet. A wiki is a means to create and edit a web
page.

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Question #2
 Is the following statement true or false?

 It is acceptable to use one e-mail account for both

personal and professional activities.

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Answer to Question #2
 False

 Rationale: It is not an acceptable practice to use one

account for all activities. It may be necessary to have
several accounts: professional, school, and personal.

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Question #3
 Is the following statement true or false?

 The results for sharing information on social media

regarding your nursing practice are ethically and legally
serious.

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Answer to Question #3
 True

 Rationale: Nurses and healthcare providers who

indiscriminately share stories, photos, and video related
to practice face serious punishments. Indiscriminate use
of social media is not only unethical but may be illegal.
Examples of penalties include dismissal from a nursing
program, termination from work as a nurse, revoking of a
nursing license by the State Board of Nursing, or
lawsuits, fines, jail, or imprisonment.

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