THIS IS THE FOCUS OF THE 10X RULE: YOU MUST SET TARGETS THATARE 10 TIMES WHATYOU THINK YOU

WANTAND THEN DO 10 TIMES WHAT

YOU THINK IT WILLTAKE TOACCOMPLISH THOSE TARGETS. MASSIVE THOUGHTS MUST BE FOLLOWED BY MASSIVEACTIONS. THERE IS
NOTHING ORDINARYABOUT THE 10X RULE. IT IS SIMPLY WHAT IT SAYS IT IS: 10 TIMES THE THOUGHTSAND 10 TIMES THEACTIONS OF OTHER
PEOPLE. THE 10X RULE ISABOUT PURE DOMINATION MENTALITY. YOU NEVER DO WHAT OTHERS DO. YOU MUST BE WILLING TO DO WHAT
THEYWON'T DO—AND EVEN TAKEACTIONS THATYOU MIGHT DEEM “UNREASONABLE.” THIS DOMINATION MENTALITY IS NOTABOUT
CONTROLLING OTHERS; RATHER, IT'SABOUT BEINGAMODEL FOR OTHERS' THOUGHTSANDACTIONS. YOUR MIND-SETAND DEEDS SHOULD
SERVEAS GAUGES BY WHICH PEOPLE CAN MEASURE THEMSELVES. 10X PEOPLE NEVER APPROACHATARGETAIMING TOACHIEVE JUST THAT
GOAL. INSTEAD, THEY'RE LOOKING TO DOMINATE THE ENTIRE SECTOR—AND WILLTAKE UNREASONABLEACTIONS IN ORDER TO DO SO. IF
YOU STARTANYTASK WITHA MIND TOWARD LIMITING THE POTENTIAL OUT