Dr. N.G.P.

Arts And Science College (Autonomous)

(An Autonomous Institution Affiliated to Bharathiar University, Coimbatore)
Approved by Government of Tamil Nadu and Re-Accredited with NAAC with ‘A’ Grade
DST-FIST | DBT – Star College Scheme
DR. N.G.P.. KALAPATTI ROAD, COIMBATORE-641048

A STUDY ON PUBLIC AWARENESS ON POST OFFICE

SAVING SCHEMES
By
ABHISHEK.J
(201BM101)
Under the Guidance of
Dr.R.Latha M.B.A.,M.Phil.,M.Sc.,PDGCA.,Ph.D

Dr. NGPASC
COIMBATORE | INDIA
 INTRODUCTION
• India possesses the largest network of postal offices. Post offices have traditionally acted as vital channel for
small household savings.
• For more than 150 years the department of Posts has played a key role in facilitating communication during
the nation thereby aiding in socio-economic development of the country.
• . It was very difficult for the common man who wanted to save his small amount of money in the bank to go
to a bank as he had to incur expenditure for the journey.
• The financial services offered by post offices includes saving schemes, postal life insurance, rural postal life
insurance. The post office small savings schemes provides a secure, risk free, attractive, investment option for
small investment and offers the saving products across 155000 post offices.
• The emerging era for Post Office is highly competitive and it has to change its old pattern of working. Today
the focus is on modernisation and innovation of services of post .
•Network of post office is very strong as it spread all over India, It is cost effective and Reliability, safety and
security is key elements of their services this Strength of Postal services makes it a vital in serving millions of
people.

Dr. NGPASC
COIMBATORE | INDIA
 STATEMENT OF THE PROBLEM
Today post offices offers various schemes to the public. They also
provide numerous benefits such as tax deduction, lower risk with safety
in investment, etc. Unlike banking facilities, the investment avenues like
mutual fund operations, gold investment, etc. is not possible in post
office. Hence the study is undertaken to know about the perceptions of
general public, expectations regarding investment and also to find the
reason for non- adoptation.

Dr. NGPASC
COIMBATORE | INDIA
 SCOPE OF THE STUDY
The study aims to create awareness among the public about
various Post Office Deposit Schemes In a dynamic economy,
there is a need for constant enquiry into various aspects of
finance by financial institutions as public are complaining
about non-fulfillment of their requirements. On the basis of
this the Government can make the suitable changes to promote
Post Office Saving Schemes.

Dr. NGPASC
COIMBATORE | INDIA
 OBJECTIVE OF THE STUDY

 To identify the level of awareness of various schemes of post office

among the public.
 To find out association between awareness and source of information
and influence towards investment in POSS.
 To study the current scenario of various post office schemes.
 To identify the problems faced by public in depositing in POSS.

Dr. NGPASC
COIMBATORE | INDIA
 REVIEW OF LITERATURE

 Mohinder Singh (2020), Post office small saving schemes once hailed as
people’s movement are loosing sheen for the rural household. The objective of this
study is to study the investor’s perception towards various post office small saving
schemes. This study is descriptive and exploratory in nature. Only descriptive
statistics has been applied to analyze the data. Mohinder Singh (2020),”Investor’s
perception towards post office small saving schemes: A case study of Himachal
Pradesh" Researchgate-330884851 19 February 2020,pp.no.1-17

Dr. NGPASC
COIMBATORE | INDIA
 Dr. B. Divya Priya and R. Nandhini(2019),Future is unpredictable. Investing
money today becomes a complex task. The objective of the study is to ascertain
the level of awareness of the investors towards various POSS. Convenient
sampling method was used in this study Dr. B. Divya Priya and R. Nandhini
(2019) Rural customers’ Awareness Towards Post Office Savings
Scheme(POSS) in Coimbatore District", IJRAR, Volume 6, Issue 1 February
2019, pp.no.63-71

Dr. NGPASC
COIMBATORE | INDIA
 R. Manimekalar and or T. Ragunathan (2021), Every post office provides
soring schemes to enable individuals from across India to apply and enroll easily.
This study is conducted to know the various postal caving schemes available to
customer. The data collected for the study are described with the help of simple
percentage analysis. R. Manimekalai and Dr. T. Rangunathan(2021), “A Study On
The Investor Postal Saving Scheme In Sub Post Office Special Reference To
Uthanagarai Taluk”, International Journal of Aquatic Science, ISSN:2008-8019,
Vol-12, Issue 02,2021;pp.no.219-227
Dr. NGPASC
COIMBATORE | INDIA
Dr. NGPASC
COIMBATORE | INDIA