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Abstract
The Department of Post is under the Ministry of Communication in the
country. The post office provides various financial services to the customer.
The main vision and mission of this is building the most accessible, affordable
and trusted bank for common man with spearheading financial inclusion by
removing barriers and reducing cost for accessing banking services. The aim
of this study is to know about the various financial services offered by post
office and their current performance. The post office need to advertise and
promote their financial services for the long-run and depicts a wide scope in
the developmental of post financial services performance for future.
Scheme, Senior Citizen’s Savings Scheme, Ronald C Lease (1976) used a sample of
Public Provident Fund, National Savings nearly 1000 individual investors with a
Certificates (VIII & IX Issue) and Sukanya wide range of individual investment
Samriddhi Account. All the services aim to circumstances and styles to extrapolate the
give a safety of income as well as tax observed behavior patterns of a larger
benefits to the holders of these accounts. population. The study brought out the
segmentation in investment strategies,
REVIEW OF LITERATURE trading patterns, portfolio composition and
The collection of reviews has been made differences in investor attitude. The study
from various studies undertaken by found that investors do align themselves
academicians and scholars that are found with particular investment philosophies
in journals, magazines, publications, and different market segments. It was
working papers books and the like. further observed that the alignment is
systematically related to their individual
Shantilal Sarupria (1963) in her study circumstances. The findings of the study
“Individual savings in an undeveloped suggested the existence of a powerful
economy – India: A case study‟ has made opportunity for the purveyors of financial
an attempt to disprove certain widely held services to be selective and persuasive in
views about the individuals saving their appeals to various classes of
behavior in an undeveloped economy like customers.
India and suggested the ways of potential
savings which could be mobilized for Jayaraman (1987) made a study about the
investment. It was regrettably contended importance of educating the public about
that a large section of our population held the savings and the different savings
their savings in the form of gold, hoards schemes which are introduced by the
landed property and other unproductive government. The study says that the
assets. This view was supported by the savings culture among the Indians is the
estimates of National Council of Applied main source of investment and which
Economic Research and Reserve Bank of helps us to survive at the time of recession.
India during the period between 1957 and The study has stated the government is to
1959. introduce more schemes which gives more
return and which is less risky, to attract the pre-investment ice Recurring Deposit
investors. Account (PORD) was the most popular, in
both urban and rural areas. Behaviour and
Arangasami (1992) analyzed the savings investment objectives, it was found that
pattern of the people and how the savings investors formed certain primary
helps in our economic development. The objectives and gave importance to them
study has observed that more and more while making investment plans.
dependence on the mobilization of
resources through small savings will Dash R.K. and Panda .J (1996) in their
ensure and promote self-reliance. He paper titled “Investors‟ Protection: An
concluded that the Central government analysis” have critically examined the
should give proper assistance and need for investors‟ protection. They found
encouragement to the small savings that unincorporated bodies and Nidhis
agencies, which will be useful in the (Mutual benefit funds) whose deposit
mobilization of funds and economic acceptance activities did not come under
development. the guidelines of the Reserve Bank of
India shook the investors’ confidence for
Radha V (1995) in her study titled „A the past several years. They stated that the
study of Investment behavior of Investors poor growth level, the dearth of innovative
of Corporate Securities‟ (1995) has schemes, poor marketing, and
examined the investment plan of corporate unsatisfactory investor servicing etc. were
security investors in TamilNadu. The the reasons for the low level of confidence
analysis revealed that the largest segment in the minds of the investors.
of the sample was constituted by young
generation investors. They were generally R. Jain, S. Morris and G. Raghuram
better educated and male investors were (2001) of IIM Ahemadabad on the India
reported to dominate the investment scene. Post generating financial resources for the
Salaried group investors were reported to country. They have tried to analyse the
dominate the share ownership position. structural issues in the operations of India
Also, major parts of the samples were Post. The actions which can be taken to
found having savings but their capacity of make the India post activities
saving was very limited. While probing the commercially viable are mentioned. The
case study of Indonesia is considered for • To analyze the effectives of India post.
suggesting the postal reforms.
RESEARCH METHODOLOGY
OBJECTIVES Research methodology can be said as the
Following are the objectives of the study; procedure of understanding and solving
the concept scientifically. For this study,
• To know the various financial services the data’s were taken from secondary
offered by post office. sources such as website, magazines,
journals and newspaper. Comparative and
• To know the current performance of Common-Size Statement were used to
post office. analyse the data.
The following are the inferences from the • There is an increase in Cash and
Comparative Balance Sheet, table 1 of the Balances with RBI by ₹ 10,56,88,107
post office (2018-19); (3164.0%).
The following are the inferences from the notice is 11.0% in 2018 and 16.5% in
Common-size Balance Sheet, table 2 of the 2019 out of the total percentage change
post office (2018-19); of 100 in Assets.
• The percentage change of Reserves & • The percentage change of Fixed Assets
Surplus is 49.2% in 2018 and -14.1% is 9.47% in 2018 and 33.2% in 2019
in 2019 out of the total percentage out of the total percentage change of
change of 100 in Liabilities. 100 in Assets.