M2R Coffea House

Sagubo, Kapangan, Benguet

 PROPONENTS

Mikee O. Chang-agan
Monaliza D. Chatoy
Ronabelle M. Villanueva
 PRODUCT DESCRIPTION
The M2R COFFEA HOUSE offers a unique selling point. The biggest edge that coffee house
has the recent research stating “AMPALAYA SEED” as a substitute for coffee beans in making
coffee in which the seed carries a lot of nutrients and very beneficial in our body because of its
health benefit like: anti- diabetic, anti-cancer, anti-oxidant, clean the liver, immuno booster,
appetite suppressor, Good for the heart, improves skin, effective in weight loss, easy digestion
and good bye hair day.

The M2R COFFEA HOUSE also offers other products like:

1.NATIVE CHOCOLATE drink that made in TABLEA OR CACAO. It purely contains raw cacao
which benefits human longevity and provides good health. Cacao Tablea is purely made from
raw cacao beans.

2.KAPENG BARAKO which is popular also here in the Philippines. Kapeng barako have a
mental benefits like: Freshness, Increases alertness.

3.STRAWBERRY BUBBLE TEA which contain high amounts of Vitamin C, along with
significant amounts of antioxidants and phytonutrients. Strawberries also provide the body with
Vitamin K, Vitamin B5, Vitamin B6, folic acid, manganese, magnesium, potassium, omega-3
fatty acids, copper and riboflavin.
 Marketing Plan and Strategy
Definition of Market
•Is a medium that allows buyers and sellers of a specific good or
service to interact in order to facilitate an exchange.
•People with the desire and ability to buy a specific product or
service
Market Objectives
•To provide and satisfy the needs of the market.
•To promote the different native products of the business.
•To determine the Return on Investment of the Business.
Who are the Market
•The target market will be the faculties, government employees,
unemployed and students.
•The community of Kapangan, Benguet.
Product
•The M2R Coffea House offers different native drinks, like the Ampalaya Coffee
which is the main product of the business and offers also other products like:
Cacao tea, Strawberry Bubble tea and Kapeng Barako.
Place
•The M2R Coffea House will be located at Sagubo, Kapangan, Benguet. The
Business location is due to its favourable market condition, the weather
temperature of the place is best for establishing the said business. It is about
1hour and 45minutes from Baguio City. Situated nearby the Municipal of the
place and a short distance to walk from the school. It is accessible by land
transportation coming from different places of Benguet and Baguio and nearby
provinces.
Pricing Strategy
•The pricing Strategy to be use will be PENETRATION PRICING, this strategy
sets a low price to increase sales and market share. Once market share has
been captured the firm may well then increase their price.
Promotional strategy
•We are going to make printed promotional material in the form of flyers that
shares the information about the business and its products.
•50% off on the opening of the Business.
 Organizational Chart

Owner

Accountant

Producer Cashier

Helper Sales Lady

Customers