Review from yesterday

Ansoff Matrix

1.3.5
The Ansoff Matrix
 A management tool used to
make decisions on growth

The Ansoff strategies. It shows

various strategies

Matrix businesses can take to

access new markets or
release new products.
 1. What strategies can a
company use to grow

2. Can you identify an

example of each of the
Lesson starter growth strategies?

5 min
Ext - Which strategies is most
risky? Why?
Market Penetration
Selling existing
products in existing
markets to increase
market share

● Examples of strategy

● Advantages

● Disadvantages

● High/medium/low risk
Product
development
Selling new products
in existing markets

● Examples of
strategy

● Advantages

● Disadvantages

● High/medium/low
risk
Market development
Selling existing
products in new markets

● Examples of strategy

● Advantages

● Disadvantages

● High/medium/low risk
Diversification
Selling new products
in new markets

● Examples of
strategy

● Advantages

● Disadvantages

● High/medium/low
risk
Different types of diversification
Diversification
Product development
Market development
Market Penetration
Research ● Go to Kognity

Task
● Read section 1.3.5 – Ansoff Matrix

Bounce Qs
● Complete advantages/disadvantages of each
growth strategy in your notes
Case study -
Pepsi
Read the case study and
identify each of
Pepsi’s growth
strategies on the
Ansoff matrix:
 Plenary - Fact sheet
Each group will be given a strategy - you will have 3
min to prepare a fact sheet

All groups will be asked to present their findings