Scribd Logo
Upload

Welcome to Scribd!

  • Business Statistics Lecture 6

    Uploaded by

    haloangle
    4 views12 pages
    This document discusses tools for comparing nominal scale data, including contingency tables, chi-square calculations, Phi coefficient, and Cramer's V. It explains that Cramer's V is used to measure the strength of association between two nominal variables, with higher values indicating stronger associations. The document also provides an example interpreting different levels of Cramer's V values and an exercise involving these comparison tools.

    Original Description:

    Copyright

    © © All Rights Reserved

    Available Formats

    PPTX, PDF, TXT or read online from Scribd

    Did you find this document useful?

    Is this content inappropriate?

    Report this Document
    This document discusses tools for comparing nominal scale data, including contingency tables, chi-square calculations, Phi coefficient, and Cramer's V. It explains that Cramer's V is used to measure the strength of association between two nominal variables, with higher values indicating stronger associations. The document also provides an example interpreting different levels of Cramer's V values and an exercise involving these comparison tools.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    4 views12 pages

    Business Statistics Lecture 6

    Uploaded by

    haloangle
    This document discusses tools for comparing nominal scale data, including contingency tables, chi-square calculations, Phi coefficient, and Cramer's V. It explains that Cramer's V is used to measure the strength of association between two nominal variables, with higher values indicating stronger associations. The document also provides an example interpreting different levels of Cramer's V values and an exercise involving these comparison tools.

    Copyright:

    © All Rights Reserved
    Download as PPTX, PDF, TXT or read online from Scribd
    Flag for inappropriate content
    of 12

    TOOLS FOR NOMINAL SCALE

    COMPARISON
    Contingency Tables Summary
    Chi-Square calculations
    The Phi Coefficient ()
    The Contingency Coefficient (C)
    TOOLS FOR NOMINAL SCALE
    COMPARISON
    Contingency Tables Summary
    Chi-Square calculations
    The Phi Coefficient ()
    The Contingency Coefficient (C)
    TOOLS FOR NOMINAL SCALE
    COMPARISON
    Cramer’s V
    To eliminate the limitation of the coefficient, we adopt a similar approach to the
    standardized contingency coefficient.
    TOOLS FOR NOMINAL SCALE
    COMPARISON
    • no association

    Cramer’s V
    • weak association

    Cramer’s V
    • moderate association

    Cramer’s V
    • strong association

    Cramer’s V
    TOOLS FOR NOMINAL SCALE
    COMPARISON
    Exercise:
    TOOLS FOR METRIC
    COMPARISON
    The Scatterplot

    You’re employed in the marketing department of an international car dealer.


    Your boss asks you to determine the most important factors influencing car
    sales. You receive the following data:
    TOOLS FOR METRIC
    COMPARISON
    TOOLS FOR METRIC
    COMPARISON
    The direction
    TOOLS FOR METRIC
    COMPARISON
    The form
    TOOLS FOR METRIC
    COMPARISON
    The strength of the relationship
    TOOLS FOR METRIC
    COMPARISON
    Limitation

    You might also like