What is Multimedia?

Multimedia
- The field concerned with the computer
controlled integration of text, graphics,
drawing, still moving images (video),
animation, audio, and any other media
where every type of information can be
represented, stored, transmitted and
processed digitally.
Dave Marshall
Characteristics of a Multimedia
- multimedia must be computer
controlled
- multimedia are intergrated
- the information they handle must
be represented digitally
- the interface of the final presentation
of media is usually interactive
 Uses of Multimedia
- intertain and find arts (movies and animation, interactive
multimedia, others.)
- industry (presentation for shareholders, superiors and co-workers,
employee training, advertising, and , marketing, others)
- education computer based training courses, edutainment (blend
of education and entertainment, others)
- multimedia in public places (stand-alone, terminals and kiosks in
hotel, railway stations, malls museum and grocery stores;
digital bulletin boards; others)
 Multimedia Content

- IMAGE - VIDEO

- AUDIO - TEXT
Digital image files appear in many
multimedia applications. Digital
photographs can display application
content or can alternatively form part of
a user interface
Digital video appears in many multimedia
applications. Particularly on the web. As
with audio, websites can stream digital
video to increase the speed and availability
of playback.
Audio files and streams play a major
role in some multimedia system.
Audio files appear as part of
application content and also to aid
interaction.
Multimedia Information
TYPES FORMAT
Types of Multimedia Information
1. Generation of information
- orchestrated multimedia
- live multimedia
2. Time Domain of Information
- discrete media or time independent
- continuous media or time dependent
 Format of Multimedia
Information

- Image format
- Audio format
- Video format
Advantages &
Disadvantages of
multimedia information
Advantages of multimedia
information
- Creativity Variety
- Cost –Effective
- Trendy
- Realistic Approach
- Wide Variety of Support
- Evaluation
Disadvantages of multimedia information
-Accessibility
- Distracting
- Costly
- Fragile
- Requires Mastery
- Limited Support/Compatibility
- Time Consuming
 PRINCIPLE OF
MULTIMEDIA DESIGN
- Multimedia Principle - Contiguity Principle
- Modality Principle - Redundancy Principle
- Coherence Principle - Personalization Principle
- Practice Principle
 ELEMENTS
- Text
- Audio Sound
- Animation
- Full-Motion Media
- Static Graphics Image
 TEXT
- Is the basis for word processing
program and is still the
fyndamental information used in
many multimedia programs
 AUDIO SOUND
- The integration of audio sound into a
multimedia application can provide the user
with information not possible through any other
method of communication
 ANIMATION
- Refers to moving graphics images
 STATIC GRAPHIC
IMAGES
- When you imagine graphics images you
probably think of “still” images-that is images
such as those in a photograph or drawing
 FULL MOTION MEDIA
- full-motion video, such as the images
potrayed in a television, can add even more to
a multimedia application