E-COMMERCE 

ASSIGNMENT

A CASE STUDY
ANALYSIS ON 
SNAPDEAL.COM

TEAM PHOENIX
 ACKNOWLEDGEMENT
• We are very thankful to RAMA Ma'am for providing us the opportunity to work on this case.
It is a really informative and interesting assignment; and we hope we had gained enough
• insights and information regarding this assignment before we
•  present our work to you all.
 PRESENTATION OUTLINE:

A brief outline
1st part of the Explaination 2nd part of the
about the Co.:
question key 1 question
Snapdeal

Explaination 3rd part of the Explaination

Conclusion
key 2 question key 3
A brief outline about
the Co.:
SNAPDEAL
* Founded by Kunal Bahl  and Rohit   
 Bansal in February 2010, Snapdeal is an Indian  e-
commerce company based out of New Delhi.
• * Jasper Infotech Private Limited is the
owner/parent organization of
Snapdeal headquartered in Delhi.
• * Snapdeal operates the digital B2C (Business to
customer) marketplace, which allows third-party
sellers to sell their products on the website directly
to customers.
 HOW HAS INCREASING
COMPETITION IN THE INDIAN
E-RETAILER SECTOR
CHANGED CONSUMER
BEHAVIOUR?
EXPLAINATION KEY(1)

• Indian E-Commerce Industry had almost completed a

decade. And it had gone-through various changes. E-Bay
was the 1st entrant, then homegrown player Flipkart entered
and transformed from inventory-led to a marketplace
model. After that, Snapdeal transitioned from a daily deals’
website to an online market place. And consequently,
American E-Commerce leader Amazon entered.

• Indian E-Retail market is growing rapidly and so is the

competition among the wholesalers and retailers. Many
retailers have seen the opportunity with this particular
segment of consumers, and developed large chains of
brick-and-mortar stores to cater to value-savvy buyers in a
modern retail environment.
 HOW EFFECTIVE HAS
SNAPDEAL BEEN IN
MANAGING CONSUMER
BEHAVIOUR?
EXPLAINATION KEY(2)

•  Even though Snapdeal spent heavily in the last two years

on branding, it wasn’t enough to pull past competitors
Flipkart and Amazon.
• The gravest problem Snapdeal faced was with its delivery.
But now, according to Snapdeal, the company makes the
fastest deliveries in the country, with an average time of
3.8 days. 
• Snapdeal also carried out consumer surveys gaps and
identified gaps in the marketplace. Unlike other platforms
that have a small value selection as part of a larger
offering, Snapdeal is now 100 percent focused on value
proposition. This focus has enabled Snapdeal to build an
assortment that is deep and broad enough to cater to the
entire gamut of value needs.
WHAT DO WE
RECOMMEND THAT
THE COMPANY SHOULD
DO DIFFERENTLY?
EXPLAINATION KEY(3)

• Finding an optimal balance: The real challenge that Snapdeal faces is to achieve a right balance between heading
towards profitability and at the same time, acquiring customers and market share that would potentially increase its
growth.
• . Appropriate plans and schemes will maintain and might possibly increase its goodwill in the market. Maintaining a
more efficient CRM might also add in to the profitability of Snapdeal.
• Working on Customer retention: Snapdeal has the lowest retention and loyalty among ecommerce players and that is
something they need to fix.
• It can roll out multiple initiatives that make it easy and engaging for buyers to discover value-priced merchandise,
and for sellers to tap this mega opportunity.  
 • This work of ours summarizes our insights and
information regarding the case study document that
we have been provided. We’ll end our presentation
citing a few more statements and information.
Snapdeal, an online marketplace, empowers its user to
search and book great deals on a variety of offerings. 
• Their aim was to become the go-to portal for online
shopping. To execute this aim, they needed an
CONCLUSION innovative strategy to improve conversion rates on
popular keywords such as ‘Adidas shoes and ‘iPhone’
in order to remain competitive with other online
shopping portals
• To compete, Snapdeal has to become more innovative
in designing and implementing a promotion strategy.
MEMBERS OF SANCHALI
AMIT KUMAR
SURABHI
SHOBHA
ANURAG
GORAI
DIKSHIT
SIDDHANT LAXMI
RAJ
SAHU
CHAYAN BOSE
OUR TEAM 
(TEAM PHOENIX)
THANK YOU!