Senge’s principle

Mental Model
What is a mental model?
“Mental models are deeply ingrained assumptions, generalizations, or even
pictures and images that influence how we understand the world and how
we take action”
Examples
“”We are a business that “”We are a business that
makes and processes films” rents out videos and DVDs”
 Old mental model New mental model

“”We are a business that provides

“”We are a business that rents out entertainment”
DVDs”

“”We are a business that sells all

“”We are a supermarket where sorts of products that customers
people buy groceries” need”
 Old mental model New mental model

“”We are a business that

“”We are a business that
makes devices to make your
makes personal computers”
life better”

“”We are a global car maker

“”We are an American car and we make the cars that
maker that makes big, customers will want in the
powerful cars because that’s future- even if they’re smaller
what Americans drive” and electric”
Senge’s principle

Team Learning
• Team learning is the process of working collectively to achieve
common objectives in a group
• While working in a team, members tend to share knowledge and
complement each other’s skills.
• When teams learn together, not only can
there be good results for the organization,
members will grow more rapidly than
could have occurred otherwise.
For most people and businesses, ideas and changes happen
when people work together in teams …

“”This is going to sound crazy but

we are going to sacrifice sales for
3 different products and just make
1 for the customers…
It’s called a smartphone and it will
change the world and our
business”

2007
So to constantly change and develop new ideas, the business
needs to encourage interactions and teamwork between
employees and not isolation…

That’s why the offices at most creative companies don’t look

like this …
Instead they look like this …