SUBMIT BY:

SUBMIT
AHMED TO:
ABBAS
AWAN
SIR UMAIR
 Voice of
consumer

Unique
selling
point
VOICE OF CONSUMER
O SURVEY
O QUESTIONNAIRE
O FOCUS GROUP
O ONE TO ONE
PRACTICES AND TOOLS OF
CONSUMER

FEEDBAC REVIE OPINION

K W
PREFERENC EXPECTATI NEED
E ONS S
WANTS TRUS SEGMENTATIO
N
T
 VISION STATMENT

O PepsiCo's responsibility is to continually

improve all aspect of the world in which we
operate – environment social economical
creating a better tomorrow than today
INTRODUCTION
PEPSI COLA SHARE IS ABOUT 54% IN SOFT DRINK
MARKET IN PAKISTAN BECAUSE IT IS VERY
TRADITIONAL
A SIGNIFICANT NAME IN THE COLA TRADE IS DOING
ITS BUSINESS IN PAKISTAN THROUGH FRANCHISING.
THESE FRANCHISE IS SITUATED IN :
 LAHORE
 KARACHI
 HYDERABAD
 MULTAN
 SUKKHER
 FAISALABAD ETC.
 PEPSI STATISTICS
O PEPSI IS AFFORDABLE IN ALL
COUNTRIES IT WAS NOT OUT OF
PRICE RANGE.
O PEPSI COMES IN A VERIETY OF SIZES
WORLDWIDE SO YOU CAN USE IT
FOR A CROWED OR AS A PERSONAL
SNACK DRINKS.
 COMPETITORS
O THE DIRECT COMPETITOR OF PEPSI
IS COCA COLA THERE IS ALWAYS
ONGOING TUFF COMPETITION
BETWEEN THESE TWO RIVALS
WITH PEPSI LEADING WITH 54% IN
MARKET SHARE AND COAC
GRADUALLY GROWING AND
CATCHING UP 36% MARKET SHARE
IN PAKISTAN.
 PRICING STRATEGY
O PRICE SHOULD BE SET ACCORDING
THE PRODUCT DEMAND OF PUBLIC.
 PEPSI
WHY NOT
MERI JAAN
APNI PYAS
KO
CHILL KR
THNAKS FOR WATCHING