MICRO PERSPECTIVE

TOURISM
INTRODUCTION
The economic contribution on a micro level of activities and
services relative to tourism and hospitality to any country,
region, province or even the smallest barangay always brings
more positive impact when properly managed.

Tourism is considered as an important sector of the

Philippines economy. In 2015, the travel and tourism
industry contributed 10.6% to the country’s GDP. Philippines
is an archipelagic country composed of 7,641 islands with 82
provinces divided in 17 regions. The country is known for
having its rich biodiversity as its main tourist attraction.
Its beaches, heritage towns and monuments, mountains,
rainforest, islands and diving spots are among the country’s
most popular tourist destinations.

Popular places among tourist are El Nido in Palawan, Davao,

Boracay, Siargao, Cebu, Manila and many more.
Tourism makes an important part to the economy of the country. The
growth of the economy had been into a major change since the end of
the people power revolution up until to the present time because of the
tourism growth.

The 2017 Travel and Tourism Competitiveness Report of the World

Economic Forum ranked the Philippines 79th out of 136 country’s best
rated features were price competitiveness (22nd) and natural resources
(37th).
Attraction
Immovable Tangible Heritage

- Immovable heritage consists of buildings, land and other historically-valuable items

that are connected by fixed foundations to the ground. In addition to castles,
mansions and towers, they include churches, monasteries, rectories, town houses and
palaces, rural folk architecture, technical and industrial monuments, theatres,
museums, plague columns, wayside shrines and so on.
Intangible Heritage

- Intangible heritage is defined as an element that

“includes a set of knowledge and skills that is transmitted
through learning, accounts or tradition and that
continually evolves, which contributes to a group or
community's sense of identity and continuity.

- An intangible cultural heritage is a practice,

representation, expression, knowledge, or skill
considered by UNESCO to be part of a place's cultural
heritage. Buildings, historic places, monuments, and
artifacts are physical intellectual wealth.
Types of Tourism in The Philippines

1. Beach and Diving Tourism – as an archipelago, the country is surrounded by water,

with beautiful beaches all over the part of the country. Beach tourism is currently the
major tourist draw of the Philippines. Various beaches in the Philippines have landed in
multiple magazines, ranking them everywhere between 1st place to 8th place.

2. Hiking Tourism – is a rising form of tourism in the Philippines, especially among

locals and Western foreigners. Among the most famous hiking areas in the country are
Mount Apo, Mount Pinatubo, Mount Banahaw, Mount Makiling and Mount Napulag.
3. Research and Educational Tourism – Due to the diverse number of flora and
fauna of the country, researchers from around the world have flocked various
biodiversity sites in the Philippines environmental corridors.

Various universities in the country have been influential in research tourism,

especially for graduate students and students seeking better review center.

4. Arts and Crafts Tourism – arts and craft tourism in the Philippines has recently
expanded following several attempts to establish a cultural renaissance. The numbers
of art museums, galleries, exhibitions, festivals, and town fairs throughout the
country have doubled in the past 10 years.
5. Pilgrimage Tourism – the Philippines is the Catholic Pilgrimage capital of Asia, processing
hundreds of olden churches, most of which were established between the 15 th to 19th centuries
through the earthquake baroque and architecture.

6. Fiesta Tourism – Various festivals in the country are flocked annually by both locals and
foreigners. The country has been known as the traditional capital of the worlds festivities and
the capital of fun due to the thousands of festivals which happen in the country, most of which
are annual spectacle.

The festivity may be indigenous, Hindu, Buddhist, Catholic, Muslim, or a mixture of religions
in origin. Some festivals, however, are not interlaced with any form of religion.
7. Wellness Tourism – wellness tourism has recently doubled its contribution to
Philippine tourism due to the rise of “hilot’’ (ancient Filipino art of healing) practices
in spas, bath houses and hotels. Surges patriotism for whole body firewood pot
bathing and indigenous herbal usage have also helped the industry to prosper in the
village level.

Staycation, or staying in hotels for relaxation purposes, has also become a trend,
along with the increase of yoga as rooted to the Indian roots of many indigenous
Filipino cultures.
Economic Impact

- the tourism industry generates substantial economic benefits to both

host countries and tourist home countries. Especially in developing
countries, one of the primary motivations for a region to promote itself
as a tourism destination is the expected economic movement.
THE END!