PHILIPPINE TOURISM ,

GEOGRAPHY AND
CULTURE
 INTRODUCTION TO
PHILIPPINE TOURISM
OBJECTIVES:

1. To have an overview about Philippine tourism.

2. Define Tourism, Geography and Culture.
3. Know the impact and role of tourism in the economy.
4. Identify different regions in each island.
5. To be able to know different cultures, cuisines, and some
major attractions in the Philippines.
PHILIPPINE TOURISM: AN OVERVIEW

The Philippines is a land rich in natural

resources, scenic locales, and friendly smiles. With over
7,641 number of Islands are present in the country and
some are still not yet discover. On top of its natural and
cultural heritage attractions are the friendliest , most
hardworking, and considered the most hospitable people
in the world. Filipinos are bilingual , making it easy for
foreign tourists communicate with locals of different
destinations. The Filipino is basically of Malay stock with
a sprinkling of Chinese, American, Spanish, and Arab
blood. The Philippines also has the Department of
Environment and Natural Resources (DENR) to oversee
the protection of the environment in line with proposed
tourism development in various areas.

CLIMATE
Tropical climate
2 seasons ( wet and dry season )
LANGUAGES
There are two official languages in the Philippines—Filipino and English. Filipino
which is based on Tagalog, is the national language. English is also widely used and is
the medium of instruction in higher education. There are also eight (8) major languages
spoken by majority of the Filipinos: Tagalog, Cebuano, Ilocano, Hiligaynon or Ilonggo,
Bicol, Waray, Kapampangan, and Pangasinense.

CURRENCY
Philippine Peso (sign: ₱; code: PHP)

MAJOR ETHNIC GROUPS

The country has more than 100 ethnic groups. The more dominant ethnic
groups include Tagalog, Bisaya, Cebuano, Ilocano, Ilonggo, and Waray

CLOTHING
Men – Barong tagalog ( national dress) Barong tagalog combines elements from
both the precolonial native Filipino and colonial Spanish clothing styles.
Women – Baro’t saya also called as “maria clara gown”
TOURISM- it is something to do with the movement of one
person from one place to another.
- it is something to do with destinations, attractions, a
product that we buy in a particular destination as well.
- tourists, visitors and etc.

FOUR (4) As of TOURISM

ACCESS
Land, sea , and air access to and from the destination as well as within the
destinations should be relatively fast and easy.
ATTRACTIONS
The main reason tourists go to a destination is because of its attractions.
ACCOMMODATIONS
From budget, mid-range, and deluxe. Also include the most basic needs of
comfortable bed, clean toilets, and food services. Wi-fi is also necessity for tourist to
connect with their loved ones.
ACTIVITIES
The destination should also offer a variety of activities located to each other.
GEOGRAPHY- it is the study of places, relationships
between people and their environment.
- in short we will going to talk and be
familiarize different places here in the Philippines
specifically the regions.

CULTURE- it is something to do with the way of life

of the people with in the society or their ways of life or
living.
- these includes; their beliefs, institutions,
their norms, capabilities, their habits , their traditions
that’s where it is something to do with the traditions
that are past down from generation to generation.
TOURISM IN THE PHILIPPINES
Tourism plays an important role in the Philippine economy
The Philippines has Eighty One (81) provinces
The Philippines is subdivided into seventeen (17) regions----
• Eight (8) in Luzon
• Three (3) in the Visayas
• Six (6) in Mindanao

List of regions

• Region I - Ilocos Region - Region IX – Zamboanga Peninsula

• Region II – Cagayan Valley
• Region III - Central Luzon
• Region IV-A – CALABARZON
• MIMAROPA Region
• Region V – Bicol Region
• Region VI – Western Visayas
• Region VII – Central Visayas
• Region VIII – Eastern Visayas
- Region X – Northern Mindanao
- Region XI – Davao Region
- Region XII – SOCCSKSARGEN it is
used to be called Central Mindanao
- Region XIII – Caraga
- NCR – National Capital Region
- CAR – Cordillera Administrative Region
- BARMM – Bangsamoro Autonomous
region in Muslim Mindanao
CULTURE
• The Philippines, is an archipelagic country located
in Southeast Asia with Manila as its capital city.
The Philippine archipelago comprises 7,107
islands in the western Pacific Ocean.
• Philippines is known to celebrate the longest
Christmas season.
• Devotion to various images of the Lord Jesus,
such as the Sto. Niño and Black Nazarene etc.
• Filipinos being Hospitable : Filipinos think of
others as part of themselves and their family. This
strong sense of “KAPWA” enables Filipinos to
share what they have with others , give the best
place in the house for the visitors and always
provide the best foods for its guests.
• The Philippines is a country that contains a myriad
of different amalgamated cultures and influences.
• Most of these influences are a product of previous
colonization
CUISINE

Philippine cuisine consists of the foods,

preparation methods and eating customs
found in the Philippines.

Dishes range from the very simple, like a

meal of fried salted fish and rice, to the
elaborate paellas and cocidos created for fiestas.
Popular dishes include lechón (whole roasted
pig), longganisa (Philippine sausage), tapa(cured
beef), torta (omelette), adobo (chicken and/or
pork braised in garlic, vinegar, oil and soy sauce,
or cooked until dry), kaldereta (meat in tomato
sauce stew), mechado (larded beef in soy and
tomato sauce), etc.
FAMOUS TOURIST SPOTS IN THE
PHILIPPINES
Intramuros, a walled city in Manila,
was built by the Spanish in the 16th
century. As of today, Intramuros
contains museums, churches and an
old fort.
Makati City is the modern face of
Manila, in complete contrast to
Intramuros.
Aklan is one of the most visited
provinces in the Philippines not only
because of its beaches but also of
its popular yearly colorful event
which is the Ati-Atihan Festival in
Kalibo.
Aklan originally called “Minuro” it is
considered as the oldest province in
the Philippines.
Chocolate Hills are limestone hills
that turn brown during the summer.
Chocolate Hills are found in the
island province of Bohol, which is
also the home of one of the smallest
primates in the world—the Philippine
tarsier.
The Hanging Coffins of Sagada and the Banaue Rice Terraces
are worth a visit in the Northern Philippines.
Taal Volcano, one of the smallest
active volcanoes in the world, sits
on a lake and is just an hour away
from Manila.
North of Manila, take the rough
road and go to Mt. Pinatubo, the
volcano which caused a massive
eruption in 1991. Now you can
marvel at the volcano up close and
swim inside its crater.
The Hundred Islands, also located in The province of Palawan is one of the
the Northern Philippines, is a group of most beautiful islands in the South
more that 400 islets with coral reefs China Sea.
surrounding the islets. These islands are
famous for their beaches and the coral
reefs, which can be explored by
snorkeling.
Tubbataha Reef Puerto Princesa Subterranean
River National Park

This two (2) located in Puerto Princesa, Palawan

Boracay Island is one of the most
popular tourist destinations in the
country. The island boasts a 4-kilometer
stretch of white sand beach, considered
to be the best beach in Asia and one of
the top ten beaches in the world.
The gateway to the natural wonders
in the Central Visayas, Cebu is a top
tourist destination in the Philippines.
One of the oldest city in the
Philippines.
 The Philippines is one of the top
three best diving destinations in the world.
The archipelago is one of the top
biodiversity hotspots in the world, with the
most number of species concentrated in
one area.
Surfing in the Philippines is comparable to
the best in the world – with the world-
famous cloud 9s off the island of Siargao
facing the Philippine Trench in the
Western Pacific as well as the surfing
destinations of La Union and Zambales
(facing the South China Sea).
The best dive sites in the Philippines
are located in.

Anilao – Batangas
Boracay – Aklan
Malapascua – Cebu
Apo Island – Negros Oriental
Balicasag – Bohol
Pamilacan – Bohol
Tubbataha – Sulu Sea
Palawan
Puerto Galera – Oriental Mindoro
Subic Bay, home of a former American
naval base, is also known for World War II
wreck dives.
NATIONAL PARK NATURAL ECOTOURISM SCUBA DIVING FESTIVAL AND EVENTS
SITE

BEACH & RESORTS GOLF COURSES YATCHING AND CRUISE

MARINAS

HIKING/TREKKING URBAN ATTRACTION

According to a statistics from Department of Tourism (DOT)
REFERENCES:

1. Barong tagalog – Wikipedia

2. Tourism In The Philippines (dfa.gov.ph)
3. About the Philippines - Be part of the fun! Welcome to the DOT Corporate Site
(tourism.gov.ph)
4. Introduction to Philippine Tourism – YouTube
5. PILIIN MO ANG PILIPINAS (Choose Philippines) - DRONE SHOTS – YouTube
6. It's More Fun in the Philippines | DOT Official AVP – YouTube
7. "LOVE, The Philippines" a New Campaign Tourism Ad 2023 (youtube.com)
PHILIPPINE
TOURISM ,
GEOGRAPHY
AND
CULTURE
PSYCHOLOGY
OF
TOURISM
OBJECTIVES:

1. Define what is psychology.

2. Know the factors that motivate people to travel.
3. Know the relationship of needs, wants, and motives to
tourist motivations.
4. know what is push/pull model.
5. Know the Maslow’s Hierarchy of needs
 In general, PSYCHOLOGY is the individual’s
mentality which focuses on behavior on mental
processes to provide a comprehension and
understanding of human behavior.

Psychology attempts to understand the

motivation, personality, attitudes and environment of
an individual.
In tourism, PSYCHOLOGY is used to understand
the motivations driving people to become tourists.

Psychology also studies the needs relating to

tourism at a destination for an individual because
they are changing with their age, life circle and past
tourist experiences.
THE PSCHOLOGY OF TOURISM

A.Motivation for travel

B.Travel as a means to satisfy a
need and want.
C.Relationships of needs, wants,
and motives.
MOTIVATIONS FOR TRAVEL

Here are some travel motivations according to a

studies :

a. Escape
b. Relaxations
c. Physical
d. Health
e. Family gathering
f. Self-discovery
g. Status and prestige
h. Cultural
i. Education
j. Professional/business
k. Interest in foreign areas
l. scenery
TRAVEL MOTIVATORS ;
1. PHYSICAL MOTIVATORS
It includes physical rest, sports participation, beach
recreation, relaxing entertainment and other motivations directly
connected with health.

2. CULTURAL MOTIVATORS
Curiosity that tourists have and want to experience
different people’s cultures and lifestyle. These are related with
tourists desire to travel to different destination, in order to know
about other countries, people, their culture, tradition, life style,
art, music etc.

3. INTERPERSONAL MOTIVATORS
Desire to meet other people, visit relatives, friends ,
and escape from routine , from family and neighbors.

4. STATUS AND PRESTIGE MOTIVATORS

Concern ego needs and of personal esteem and
personal development.
TRAVEL AS MEANS TO SATISFY NEED AND WANT

The key to understanding tourist

motivation is to view vacation travel as
vehicles to satisfy one’s needs and
wants.

Tourists do not go on vacations

just to relax and have fun or whatever
reasons but merely they take vacations
in the belief that these vacations will
satisfy either completely or partially ,
various needs and wants.
 RELATIONSHIP OF NEEDS , WANTS AND MOTIVES

The difference between a need and a want

is awareness.
It is the duty of people involved in marketing
to convert that needs into wants by making the
individual have an awareness of his needed
deficiencies.
This awareness must be accompanied by
motivation.

-you NEED to travel because of work or school field

trip; you WANT to travel because you wanted to
take a holiday off work; you
are MOTIVATED to travel because you wanted to
finish your bucket list.
RELATIONSHIPS OF NEEDS, WANTS AND MOTIVES
PUSH AND PULL METHOD
MASLOW’S THEORY OF MOTIVATION AND TRAVEL MOTIVATION

ABRAHAM MASLOW proposed that

the desire to fulfil five basic human
needs is what motivates people.

Maslow's theory provides a way to

motivate yourself professionally in the
workplace. It provides an effective
way for managers to motivate
employees and encourage them to
succeed.
MASLOW’S HIERARCHY OF NEEDS & TRAVEL MOTIVATION

To know and understand-

acquiring knowledge
Aesthetics- appreciation of
beauty
 TOURIST MOTIVATIONS

a. The need to escape or change

b. Travel for health
c. Sports
d. Social contact
e. Status and Prestige
f. Travel for Education
g. Personal Values
h. Cultural Experiences
i. Shopping and Bargain Hunting
j. Professionals and Business Motives
k. Search for Natural Beauty
 THANK YOU
AND
HAVE A NICE DAY
NEXT TOPIC:

CLASSIFICATION OF TRAVELERS AND

REGION I
References:

1. Travel Motivation » Types of Motivation, Theories of

Motivation, (tourismbeast.com)
2. Psychology of Tourism | Part I – YouTube
3. Chapter 1 - The Psychology of Tourism – YouTube
4. https://www.bing.com/
5. What Is the Maslow Motivation Theory? (Definition
and Guide) | Indeed.com Australia