Professional Documents
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What is Retailing
WE understand retail customers
Where is the best location
How to Manage a merchandise
Retail
How to
A Manage
Retail Store
Define the operational policies and tasks
Effective employees are the backbone of any business. In a retail business, employees are the
first people your customers meet. Without an excellent workforce filled with people who are
happy with their work, your business might suffer.
How do you
FindThe
RightPeople?
How do you
FindThe
RightPeople?
Finding the right people and matching them up with the correct job is a component of the
tasks of your human resources department.
What are the specific tasks that they need to accomplish? How do they accomplish your hiring
goals? In this section, we’ll discuss employee screening, interviewing and hiring. Once you have
hired people then the real training begins in order to help them serve your customers.
nding personnel: how retailers find the best personn
Retail may experience a high staff turnover, so finding and keeping the best people means that
retail owners and managers need a comprehensive strategy for identifying and hiring.
Drug tests are also important for certain positions. If you are hiring a forklift driver for example,
having someone who is not using illegal substances might be extremely important. As an
employer, you have the option to implement drug testing if you see that as an important
component of your environment.
3. Executing the Interview
Some organizations have very planned and structured interviews. A series of question are
asked to all applicants and there are a few people doing the interviewing. Other companies
prefer a more casual approach to interviews, letting one question organically lead to the next.
Which method works for your company will vary based on management styles and culture.
Unstructured interviews though can pose problems in that you do not have the same
information for each applicant to compare. Structured interviews on the other hand, can
provide systematic data for comparison, but may not get as much information as an
unstructured one where you can ask further questions to get more information.
Starting with a training needs assessment, which helps managers determine what
training needs to be provided is a good idea. Then programs can be put together to
meet the needs of the employees and departments.
There are several different ways to offer training:
1. Lectures. Can be effective, but not a good way for all learners or all positions. Some
people have the ability to learn by listening, but others need a more hands on approach.
2. Practice. This method is more effective for most learning processes. Imagine you are
hired to work at the checkout terminal of a retail grocery store. Would it be more effective
to have a cart full of groceries to practice with, or listen to someone walk you through the
process? Most people would learn better by practicing!
Adults may need a different training process, especially if an adult is already skilled in
the area they will be working in. Treating adults as partners in the learning process,
rather than as passive participants is important. Offer practice situations to help them
see how your organization does a certain task. Make sure to offer assignments and
practice that encourages critical thinking and effort to learn the process, and that
correlate closely to the work they will be doing.
Training is a very important component of the on-boarding process. Make sure to put
together a good program that helps employees feel confident in the tasks needed to
fulfill their job roles.
Employee
Scheduling
Employee
Scheduling
Employee scheduling can be a tricky task. All employees have
different needs and skills. Your retail operation also has different
needs during different times of the day. It can be a challenge to
coordinate the two. Depending on the type of retail establishment
you are scheduling for, there are some tricks to creating the most
economic schedule you can while keeping employees and customers
happy.
Know your employees
This includes knowing their skills, strengths and weaknesses to make sure the shift runs
smoothly. Don’t have three dishwashers, one cook and no prep folks on a restaurant shift, or
three sales clerks and no managers on a retail store shift (especially if none of the clerks have
access to void a sale or accept a return).
Check for your keys Walk the floor Ready the outside of stor
Arrive early Rearrange tags Assign daily duties
Turn the lights on Check cash registers Conduct a staff meeting
Disable the alarm Turn on electronic systems Open the store
Put
It all
Together!
You’re now
Ready
A
to Manage
Retail Store
References
Why It Matters: Retail Operations and Managing the Store | Retail Management. (2022). From
https://courses.lumenlearning.com/wm-retailmanagement/chapter/why-it-matters-retail-
operations-and-managing-the-store/