OBJECTIVES:

• To know about Business Propopents

• To know who are the Target Customers

• To evaluate what is Main Value

Proposition
  THE BUSINESS PROPONENT

 THE TARGET CUSTOMERS AND THE

MAIN VALUE PROPOSITION
MEMBERS:
Anesia Mae Inojales
Jerome Tidong
Carl Hazel Ambe
Cathyrin Baldapan Cortes
Charlene Rosales Arante
Glaiza Pondavilla Quinabato
Jennie Aparre Aniana
Jourish Zen Bulabos
Patrice Evardo
Mark Allen Chua
Mark Stephen Mora
Ryan Asibal Felisilda
THE BUSINESS
PROPONENTS
 The term "business proponents" could refer to individuals, groups,

or organizations that actively support or promote the establishment,

growth, or success of a business.

 Here are some common types of business proponents:

1.Entrepreneurs: Individuals who start and operate their own businesses,

often with the goal of creating new products or services, or disrupting
existing markets.

2.Investors: Individuals or organizations who provide financial capital to

businesses in exchange for ownership stakes or other forms of return on
investment.

3.Industry Associations: Organizations that represent the interests of

businesses within a particular industry, and work to promote the growth
and success of that industry as a whole.
4. Business Consultants: Professionals who provide advice and guidance to

businesses, with the goal of improving their operations, increasing

profitability, and achieving other strategic objectives.
The third section of the business plan contains

information about the business proponents or

stakeholders.

There are four types of stakeholders:

1. Resource mobilizers and financial backers
2. Technology providers and applicators
3. Governance and top management
4. Operating and support team
• If the business plan readers are the resources providers, then they will want to
know who else are on board to share the burden of raising money to see the
whole thing through.

• If the business plan readers are technology providers, they will want to know if
there will be sufficient funds to pay for the technology.

• If the business plan readers are the governance and top management team, then
they will want to know what strategies and performance indicators are being
proposed.

• If the business plan readers are the implementing, operating and support teams,
they will want to know what programs, activities, tasks, and resources would be
in place.
THE TARGET
CUSTOMERS
 The target customers refer to the specific group of people or organizations that a product or

service is intended for. Identifying the target customers is an important aspect of any business

as it helps the business to develop effective marketing strategies, tailor their products or

services, and provide better customer service.

 The Target Customers

• The business proponent must be very precise about the target audience
or target customers.

• Target Customers must be of sufficient size, sufficient paying capacity,

and have sufficient interest to purchase the products being offered by
the enterprise.
 MAIN VALUE
PROPOSITION
 The Main Value Proposition is the unique selling proposition of the enterprise.
 The main value proposition is the unique benefit or advantage that a product or
service offers to its target customers. It is the reason why customers should
choose a particular product or service over the competitors. The value
proposition should be communicated clearly and effectively to the target
customers through marketing messages and branding.
Here are some examples of target customers and
their main value proposition:
1. Target Customer: Busy Professionals
Main Value Proposition: Time-saving convenience

2. Target Customer: Outdoor Enthusiasts

Main Value Proposition: High-performance gear

3. Target Customer: Budget-Conscious Shoppers

Main Value Proposition: Affordable pricing

4. Target Customer: Health-Conscious Consumers

Main Value Proposition: Natural, organic ingredients

5. Target Customer: Tech-Savvy Millennials

Main Value Proposition: Innovative, cutting-edge technology
THANK YOU!!!