This document discusses ways to generate business ideas. It suggests starting with family, friends, interests, travel, and observing what already exists to find inspiration. The key steps to developing an idea are to generate options, select the best one, research it, refine it, test it, and identify the target market. Successful business ideas are built upon an entrepreneur's knowledge, skills, passions, and interests - their knowledge shapes the business, skills help mitigate risk, passions provide motivation, and interests encourage goal achievement.
This document discusses ways to generate business ideas. It suggests starting with family, friends, interests, travel, and observing what already exists to find inspiration. The key steps to developing an idea are to generate options, select the best one, research it, refine it, test it, and identify the target market. Successful business ideas are built upon an entrepreneur's knowledge, skills, passions, and interests - their knowledge shapes the business, skills help mitigate risk, passions provide motivation, and interests encourage goal achievement.
This document discusses ways to generate business ideas. It suggests starting with family, friends, interests, travel, and observing what already exists to find inspiration. The key steps to developing an idea are to generate options, select the best one, research it, refine it, test it, and identify the target market. Successful business ideas are built upon an entrepreneur's knowledge, skills, passions, and interests - their knowledge shapes the business, skills help mitigate risk, passions provide motivation, and interests encourage goal achievement.
1. Generating business ideas is the creative methods that an entrepreneur uses to generate ideas for a new business. It also helps entrepreneurs recognize new possibilities. Explore ways of generating business ideas from one's own characteristics and attributes • Start with family • Get a little help from your friends • Tap your interests • Travel • Keep your eyes open • Examine old mousetraps -- then build a better one • Go online 1.1 Key concepts in generating business ideas Developing a good business idea begins with finding one.
1. Generate some ideas
2. Select the best idea 3. Research your idea 4. Refine your idea 5. Test your idea 6. Identify your market 1.2 Knowledge, Skills, Passions, and Interest KNOWLEDGE Knowledge has great value since it is inherently unique to your organisation. It shapes and drives your business activity, your ability to sell or do more, and stand apart from your competitors. SKILLS To mitigate the risk of financial loss or failure, it serves a business owner to have a certain set of skills. A great entrepreneur must be able to effectively communicate, sell, focus, learn, and strategize. PASSIONS Passion helps you set a solid foundation for your business and establish core values. Passion gives you the motivation and confidence that you need to deliver your mission and purpose for what you do and why you do it. INTEREST Entrepreneurial Interest is something that can influence or encourage a person to achieve the expected goals. A high interest must be in someone who wants to be a successful entrepreneur because a high entrepreneurial interest is able to create a mind to be motivated in doing something.